--- description: Learn more about Factors.ai price, benefits, and disadvantages for businesses in South Africa. Read reviews from verified users and discover similar tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Factors.ai Price, Reviews & Features - Capterra South Africa 2026 --- Breadcrumb: [Home](/) > [Lead Generation Software](/directory/30963/lead-generation/software) > [Factors.ai](/software/1018509/factorsai) # Factors.ai Canonical: https://www.capterra.co.za/software/1018509/factorsai Page: 1 / 2\ Next: [Next page](https://www.capterra.co.za/software/1018509/factorsai?page=2) > Factors.ai is an account intelligence tool that surfaces intent signals from your website, CRM, LinkedIn, \& G2. > > Verdict: Rated **4.8/5** by 19 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Factors.ai? Factors.ai is built for sales \& marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, \& G2. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 19 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: SLASHBIT ## Commercial Context - **Pricing model**: Other (Free Trial) - **Pricing Details**: There are 4 pricing tiers: Free, Starter, Growth, and Enterprise. Free Price: $0 / year (no credit card required) Usage: up to 200 companies identified per month; up to 3 seats Features: company identification; customer-journey timelines; starter GTM dashboards; up to 5 segments; up to 20 custom reports; 1 real-time Slack/MS Teams alert; 1-month data retention Integrations: website widget; Slack; Microsoft Teams Factors Basic Price: $5 k / year Usage: up to 3 000 companies identified per month; up to 5 seats Features: everything in Free plus up to 10 segments; LinkedIn intent signals; CSV import/export; advanced GTM dashboards; advanced website analytics; custom metrics and KPIs; global exclusion rules; email \& help-desk support; GTM workflows; up to 50 custom reports; up to 2 active alerts Integrations: everything in Free plus Google, LinkedIn, Facebook \& Bing ads; Google Search Console; webhooks (Zapier, Make, etc.); HubSpot (companies + deals); Salesforce (accounts + opportunities) Factors Growth Price: $15 k / year Usage: up to 8 000 companies identified per month; up to 10 seats Features: everything in Basic plus ABM analytics; account scoring; up to 20 segments; LinkedIn attribution; G2 intent signals \& attribution; segment insights; interest groups; workflow automations \& data sync; up to 100 custom reports; dedicated CSM; up to 10 active alerts Integrations: everything in Basic plus full HubSpot \& Salesforce; Marketo; G2; Drift Factors Enterprise Price: starts at $25 k / year (custom terms) Usage: custom volume; up to 25 seats Features: everything in Growth plus up to 50 segments; predictive account scoring; Google AdPilot (coming soon); LinkedIn AdPilot; journey milestones; third-party intent uploads; up to 15 active alerts; white-glove onboarding; up to 300 custom reports Integrations: everything in Growth plus Segment; RudderStack; custom connectors - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1 000 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - Advertising Management - Attribution Modeling - CRM - Campaign Analytics - Campaign Management - Campaign Tracking - Conversion Tracking - Cross Channel Attribution - Customer Journey Mapping - Customer Profiles - Dashboard - Data Import/Export - Data Visualization - Engagement Tracking - Funnel Analysis - Goal Setting/Tracking - Intent Data - Interaction Tracking - KPI Monitoring - Lead Capture - Lead Notifications - Lead Qualification - Lead Segmentation - Multi-Channel Attribution - Multi-Channel Marketing - Multi-Touch Attribution - Performance Metrics - ROI Tracking - Reporting & Statistics - Reporting/Analytics - Search/Filter - Target Account Identification - Third-Party Integrations - Time on Site Tracking - User Interaction Tracking - Web Traffic Reporting - Website Analytics ## Integrations (19 total) - Apollo - Apollo - Breeze - Drift - G2 Buyer Intent - Google Ads - Google Search Console - HeyReach - HubSpot CRM - LinkedIn for Business - Make - Marketo Engage - Meta for Business - Microsoft Advertising - RudderStack ... and 4 more integrations ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Lead Generation Software](https://www.capterra.co.za/directory/30963/lead-generation/software) ## Related Categories - [Lead Generation Software](https://www.capterra.co.za/directory/30963/lead-generation/software) - [Lead Capture Software](https://www.capterra.co.za/directory/31017/lead-capture/software) - [Lead Management Software](https://www.capterra.co.za/directory/30017/lead-management/software) - [Buyer Intent Software](https://www.capterra.co.za/directory/32055/buyer-intent/software) - [Account Based Marketing Software](https://www.capterra.co.za/directory/31125/account-based-marketing/software) ## Alternatives 1. [Dreamdata](https://www.capterra.co.za/software/197705/dreamdata-io) — 4.8/5 (55 reviews) 2. [SAS Customer Intelligence 360](https://www.capterra.co.za/software/78209/sas-customer-intelligence-360) — 4.9/5 (8 reviews) 3. [Marketo Engage](https://www.capterra.co.za/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 4. [ActiveDEMAND](https://www.capterra.co.za/software/142305/activedemand) — 4.2/5 (79 reviews) 5. [EngageBay CRM](https://www.capterra.co.za/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) ## Reviews ### "How YourStory was able to weed out the inaccuracy in their marketing analytics data with Factors" — 5.0/5 > **Shreyansh** | *07 September 2021* | Food & Beverages | Recommendation rating: 9.0/10 > > **Pros**: 1) After switching to Factors, YourStory was able to access unsampled website traffic data. This allows them to analyse the data without worrying about the quality and sanitization of data. 2) Since Factors only accounts for cursor movements and user engagement as part of the session time spent and page time spent data, Yourstory is able to accurately analyse visitor activity and qualitative metrics. 3) With Factors’ custom API integration, YourStory was able to push their own website visitor data from Factors into BigQuery which made it easier for their analytics team to create internal dashboards. > > **Cons**: Improvement in Visualization and dashboards > > Being a digital media company, YourStory’s primary KPIs are traffic metrics like sessions, pageviews, session time spent, and page time spent. The marketing analytics team at YourStory encountered inaccuracy (even the inactivity of website visitors is considered) in the ‘session time spent’ and ‘page time spent’ metrics data reported by GA 360. These numbers were important as they played a huge role in the board-level reporting on the engagement of users. Furthermore, these numbers helped the editorial team with feedback on the kind of content to create and publish. So accuracy in these qualitative metrics had a huge business impact. With Google Analytics’s free version, the marketing team was also facing data sampling problems and the traffic metrics showed up 10-15% lower or higher than the actual numbers. YourStory also needed all the web activity raw data into BigQuery for their internal reporting After moving to Factors, YourStory was able to improve the ROI on their marketing tech stack and find a more efficient and affordable solution. ----- ### "Factors helped in improving the accuracy of our Web Analytics data" — 4.0/5 > **Krubakar** | *06 September 2021* | Media Production | Recommendation rating: 9.0/10 > > **Pros**: The feature we liked the most about Factors is the accuracy at which our KPIs were measured. Using GA we were getting only an estimate of Page Time, Session Time sampled on 10% of users, and factors helped in weeding out this inaccuracy. Unsampled data availability and the precision at which they track user engagement metrics like scroll depth and cursor movements were big positives. It met and exceeded most of the expectations we had in comparison to GA > > **Cons**: Being an early stage startup certain integrations were not available (Netcore etc). Also our use case was more of Web Analytics and they were built for marketing analytics hence custom dashboard creations were not straight forward. However all our requirements were met as they helped us with these custom issues and solved all our problems. Their customer support team is quick in addressing and solving any issues > > Having a very good experience with the platform and the team. I could see good improvements in the product and data sanctity from the day we started. Looking forward to a fruitful experience in the future as well ----- ### "It's a good tool for Marketing Campaign analysis and Improve ROI" — 4.0/5 > **Bhavuk** | *24 September 2021* | Insurance | Recommendation rating: 8.0/10 > > **Pros**: We used the Factors.ai tool for Marketing analytics, to analyze our Google, FB campaigns daily \& weekly performance data. Really liked the way the overall data is represented with proper actionable insights. > > **Cons**: More features are required related to Demographic, search term related analysis. ----- ### "All in one marketing attribution and analytics tool" — 5.0/5 > **Chandra Shekar** | *15 September 2021* | Consumer Services | Recommendation rating: 10.0/10 > > **Pros**: Problem Statements: 1.) Distributed marketing and sales data (GA for website visitor, Salesforce for CRM data, individual ads platforms and Search Console for organic search data). 2.) Time+effort to access to marketing+sales funnel metrics with required breakdowns and filters. 3.) Analysing impact of an intermediate lead state on final conversion: E.g., Pre-qualified funnel. 4.) Gauging time taken (TAT analysis) from one lifecycle stage of a lead to another. E.g., TAT analysis. 5.) Measuring marketing activities' impact on value/quality of leads and sales. Solutions: 1.) Factors integrates with the website visitor, CRM, Ads platform and Search Console data bringing all data in a single place. Eliminated need to hop across tools to track marketing KPIs. 2.) Analysts at Design Cafe track the following funnel on a regular basis in order to determine the efficacy of marketing and sales activities-\> Leads to Meeting Schedule (i.e., Qualified Leads) to Meeting Done (i.e., Opportunity) to Sign Up (i.e., Customer). During this they end up access 2 or more reports in Salesforce as they want to breakdown this by city, source, channel, campaign and segment. Using the Salesforce integration, Factors pulls all CRM updates at a lead and opportunity objects level. And all these updates are further available for reporting in a choronological order as events with all the Salesforce properties like city, source, channel, etc. Using these update events, analysts were able to create any marke > > **Cons**: Data loading is little slow and factors is working on the issue ----- ### "The most affordable yet powerful marketing+sales analytics tool" — 5.0/5 > **Kashish** | *31 August 2022* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: A multi-touch attribution reporting that provides accurate, scalable, and actionable data that helps you make better marketing decisions, and transform the insights you gather into action leading to more marketing efficiency and less waste of our valuable marketing dollars. With an excellent onboarding team in place, the understanding of the various features of the Factors app has been made effortless. Affordable yet powerful- definitely a go-to alternative to all the expensive product analytics tools out there. > > **Cons**: Need to login to view the dashboards. But as per our CSM, being able to share dashboards using a URL is soon going live as a product enhancement > > Attribution being a very tricky landscape to maneuver, Factors has helped us understand a customer’s path to conversion very accurately enabling better measurement and campaign optimization by adjusting various attribution models for micro-conversions. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.co.za/software/1018509/factorsai?page=2) ## Links - [View on Capterra](https://www.capterra.co.za/software/1018509/factorsai) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data