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About Apptivo

A powerful online CRM system to manage sales & marketing activities for your business. Integrated, highly configurable, easy to use.

Learn more about Apptivo

Pros:

A impressive level of integration into other platforms and customization.

Cons:

Some features are missing (Round Robin algorithm, duplication filter, etc).

Apptivo ratings

Average score

Ease of Use
4.2
Customer Service
4.7
Features
4.3
Value for Money
4.7

Likelihood to recommend

8.5/10

Apptivo has an overall rating of 4.4 out 5 stars based on 712 user reviews on Capterra.

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Filter reviews (712)

Marisela
Marisela
US
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Customer Support is very Responsive

5.0 8 years ago

Comments: Our business started Apptivo when we were quite small, and there were several issues with the program when we first began using them. The support at Apptivo is awesome, every time that we have a difficulty using any of the programs feature, they have gotten back to us within hours or sometimes days. The recent issue with using their Ledger App took a bit longer to resolve but we enthusiastically appreciate their dedication to resolving the issues, and how thoroughly they did resolve it. The features we use most often include: Emailing Invoices and Estimates, keeping track of our Finances with their Ledger App, and keeping track of correspondence with Clients. There are some many other features to the program including tracking Inventory, tracking Accounts with Suppliers, and creating Projects with clients/collaborations with other professionals just to name a few. I will continue to use and support the Apptivo program. They continue to grow and offer more features, clearer and efficient options for tracking the growth of our business as it continues to grow!

Pros:

Easy to use features - Sending out invoices - Receiving payments and notifications - Receving Emails and Client feedback - Tracking client info - Reviewing, Updating, and tracking Inventory and Accounts Payables. There are many other features but these we use in general.

Cons:

Some errors with Invoices through paypal that require the client to input the info more than once, especially when there is Updates to the program. This has happened on some occasions, but is no longer an issue that we experience.

Marc
Director in US
Construction, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Apptivo Training and Configuration Support

5.0 2 years ago

Comments: In general, a very positive experience. I have found the online "chat" support to be hit and miss, with a lot of the agents not having much knowledge in helping solve the problem at hand. Conversely, the "paid" configuration support has been generally excellent. My configuration support rep ("[sensitive content hidden]") has been a tremendous help in custom configuration assistance.

Pros:

The "all-in-one" aspect of various business modules makes this more than just a CRM tool.

Cons:

Some of the relationships between fields in the various modules do not work as advertised and/or need work-arounds in the configuration

Mike
General Manager in UK
Used the Software for: 1+ year
Reviewer Source

Good but so much opportunity to be so much better

2.0 7 years ago

Pros:

I can adapt it to my needs. I feel that when I make a suggestion for improvement it will genuinely be listened to.

Cons:

There are a lot of bugs - this is why I have marked the overall quality down. We are always creating something and then it crashes, or it wont save and we have to start again. Or emails never arrive which causes big problems. Whenever there are updates, something unintentional seems to get affected. Perhaps more testing before going live. It feels a bit unprofessional sometimes. We can't test our own changes, so when I am updating things and people are using it, it can be disruptive. I really need to make changes and test before going live. The support is not always perfect. Some times its great, but sometimes I am not understood. The right intentions are always there though.

Apptivo Response

6 years ago

Hi Mike, The only way to achieve this would be to have another account that you can use as a test account. It wont have all your production data, but you can certainly use that to test out config changes. For enterprise accounts (larger than 250 users) we do provide multiple dedicated environments as its pretty normal to have dev, QA and production accounts in that setting. We are constantly working to improve the quality, while keeping the pace on new features. I totally understand when some of these new releases cause disruption to existing processes, but we are working to make these changes as seamless as possible. Thank you for your feedback though. We'll continue to refine our execution.

Gina
Product Owner in US
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Exceeded Expectations

5.0 3 years ago

Comments: The onboarding team was wonderful and addressed every issue that came up. They were incredibly responsive and Apptivo delivered on all the features we wanted/needed. Apptivo is an absolutely critical part of our business at every level. From lead management, to sales and quoting, to implementation and onboarding of new customers. It is so much more than a CRM for us.

Pros:

The onboarding team made sure all of our data was transferred over as we expected and they made everything so easy for us. It is really feature complete so we were able to eliminate multiple other systems and consolidate so it is easier for all staff involved.

Cons:

The Outlook integration has had some trouble with calendar appointments that we had to work through.

Chris
Director in UK
Education Management, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

New CMS software

5.0 4 years ago

Comments: Apptivo has enabled us to maintain and improve our diary management, transitioning away from a much more expensive older established CRM system, which now feels quite outdated and slow by comparison after just a few weeks of using Apptivo.

Pros:

This product is easy to use, once you leave behind any legacy training from your old software! It also comes with an excellent APP which enables you to INSTANTLY access your diary anywhere you are. this is a big plus. Once you understand the logic of the programme you realise there is a lot of functionality available to you. We will be picking up various new apps as we need them. this aspect is also helpful as you are not paying for anything you do not need.... until you need it!

Cons:

Not a fault of the software, but our biggest challenge is simply unlearning how the old software worked, along with the absence of a right click function - which is the same for any browser based software.

Mark
Vice President in US
Insurance, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great CRM software with excellent service

5.0 4 years ago

Comments: As a group insurance provider, Apptivo has met our objectives and continues to service our account well. Our overall experience with Apptivo has been excellent.

Pros:

Our implementation team was great. They spent a lot of time tailoring Apptivo exactly to our business. We did not have to make our business fit their software, they fit Apptivo to our business. The Apptivo team is still available to help, so service is excellent. It is so customizable and easy for our own team make changes to fields, views and screens. Very intuitive. Anything I need help with the Apptivo team is available.

Cons:

I haven't found anything I don't like yet, because each customization I need, they are able to accommodate.

Ted
Owner in US
Education Management, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: SoftwareAdvice

Alternatives Considered:

New user that is loving the customization and support

5.0 4 years ago

Comments: The support team lead by Velu has given me a lot of confidence as a new user. Having access to experts that respond to my inquiries quickly and thoroughly has been very helpful and is the reason I've already been recommending Apptivo to my fellow entrepreneurs.

Pros:

The support at Apptivo in AMAZING! I worked with a team to import 15K+ contacts and 72K+ emails and notes from another CRM. They have been extremely helpful, responsive, and on top of all the technical challenges I've had along the way with getting started. I evaluated numerous other CRMs before deciding on Apptivo. I like the ability to customize this CRM to your needs, the price point is fair, and their support team has been extremely helpful with the importing process.

Cons:

The import process was time-consuming based on the amount of data I had to bring over and the fact that my old CRM didn't provide an SQL file to make it simple. This is no fault of Apptivo. Features I would like to see: 1. Add email sequences to the Premium plan 2. Fixes are needed for the email sequence, Gmail sidebar, and Triggers (I have put in support requests for these items 3. Add the ability to create simple invoices without having so many required fields. All the required fields in that app make the functionality not work for my business, so I create invoices on another platform

Maira
Director of Sales in US
Security & Investigations, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Flexible Software Platform

4.0 2 years ago

Comments: Cloud-based product is easy to use from anywhere, including mobile device. We required significant system customizations and most were successfully implemented. While we have trouble resolving issues using Apptivo's general Tech Support chat function (probably due to our breadth of customizations), our PM and Apptivo's technical team always provide good support when we have issues to address!

Pros:

Its ability to accommodate the range of sales and technical information we track in a CRM. The Apptivo team was willing to affordably undertake necessary customizations to tailor the product to our business model.

Cons:

Certain basic tools (i.e. drag and drop column-builder) are not features of this system. List upload function is complex. Mobile functionality is somewhat limited. Outlook integration is less user-friendly / flexible than ideal. Reporting functionality is limited without customized reports.

Paula
Owner in US
Medical Devices, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Solo User Migrating from Act! Not a sophisticated CRM user

4.0 4 years ago

Comments: I would rate the support team excellent. They are helpful. I need to spend more time working with Apptivo to evaluate the software properly

Pros:

I am an independent rep working with many brands and had 15 years of contacts in Act database that I needed to extract with all my fields and notes intact. I am not super tech savvy! I made the switch to Apptivo because they have a data migration service for a reasonable fee. The team leader was wonderful and helped held my hand throughout the process. They created the apps that I needed to integrate my data. I have only been using the system for a few months and still learning so i will circle back once I am proficient.

Cons:

I use Contacts-Customers & Leads - calendar & marketing. I have the same custom fields in all three apps. I am not thrilled with the fact that if you change a custom field in one app- it doesn't integrate with the others so I have to go into each app each time an update is needed which is time consuming. I wish there was a feature that addressed this. You can only integrate one mail platform so I cannot pull my mail from my various accounts into the Apptivo Suite.

Vernessa
Vernessa
Freelance Writer in US
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

Apptivo is All-Inclusive, Modern ERP Cloud App Done Right (Just Add Speed and GUI Refresh)

4.0 6 years ago

Comments: I was using Teamwork (formerly Teamwork PM) for project management, a local install of vTiger CRM for contacts and opportunity management, and myriad other cloud-based apps to pull together administrative activities. I wanted an all-inclusive software with strong project management features that also allowed me to handle detailed invoicing and allowed customers to click a link to pay. Lastly, the CRM component had to be at least as good as vTiger (or Zoho CRM which I'd also given a trial run). Apptivo satisfied these needs. Pleased with the CRM, opportunity management, project management, field service management, and billing apps (especially since they've added Stripe as a payment gateway).

Pros:

They do not nickle-and-dime you to death! One price includes everything. Their tiers are about number of users rather than adding/subtracting features. A more sensible model than some of the others. I like how detail views are available from most places -- call logs, projects, tasks, and notes can be associated with a contact or company or opportunity. The integration with email is excellent, right down to making it easy to connect your email boxes. One challenge I had that Apptivo solved for me was how to keep emails related to a particular project or opportunity all together in one place. Apptivo does a good job of this by assigning codes (or project numbers), and allowing you to select whether or not the email you are writing is related. If you are writing emails using some other application (your desktop client or cloud-based app), you can use the same code in the subject line and Apptivo will pull that email into the app, and associate it with the relevant modules (project, client, case, etc.)

Cons:

Apptivo is reliable, doesn't seem to ever lose information, etc. but it is often as slow as molasses in an ice storm. Waiting is a no-no; constant waiting is a annoyance that has made me close the app more than once and come back another time. Apptivo communicates improvements and changes on a regular basis, however, it takes Apptivo a long, loooooong time to integrate changes that have been requested by clients, and improvements overall. The incremental changes they report on are good but they are really things that should have been implemented 4-5 years ago. An example of this is Stripe (payment gateway) integration. I requested it over and over about 3 years ago but it was just implemented last year. They could do better with customization (esp. dashboards), reporting, data import, data export and speed. Low scores on API/integrations -- they have an API but not many other services have developed integrations for it. Neither have they developed many integrations (except for Google products). Even their WordPress module is outdated, clunky. Also, connection to phone services (to take better advantage of the ability to log calls). The interface still has areas that are clunky and unattractive (although, in defense of Apptivo, I must say the interface has improved in aesthetics, colors and icons in the 4 years I've been using it).

Apptivo Response

6 years ago

Thank you very much for your kind words! We are working tirelessly to create the best experience for our users, and it's great to see that reflected in your review. I am sorry to hear about the problems you faced and we are looking into that now. We exist because of great customers like yourself! Please feel free to reach out to us ([email protected]) with any thoughts/criticisms/feedback, we would love to hear from you. Regards, Team Apptivo

Taha
Civil Engineer in Italy
Business Supplies & Equipment, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Unleashing Business Potential with Apptivo

5.0 2 years ago

Comments: The overall experience with Apptivo has been exceptional. The platform's comprehensive range of tools and features, along with its ease of use, has made it an invaluable resource for businesses of all sizes.

Pros:

Apptivo is a highly versatile and user-friendly CRM system that offers a comprehensive suite of tools to manage sales, marketing, and customer relationships.

Cons:

This review is focused on Apptivo; however, it is worth mentioning that, in comparison, Sendinblue has certain limitations. Sendinblue is primarily an email marketing platform, and its CRM capabilities may not be as robust or feature-rich as Apptivo's.

Bryan
President in US
Computer Software, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: SoftwareAdvice

Alternatives Considered:

Who Provides GREAT "Chat" Support?

5.0 5 years ago

Comments: Replaced ACT Contact Management System to provide realtime access to critical data to make decisions and deliver breakthrough support to our customers and vendors.

Pros:

Apptivo does! Although it's rare that I've had to use Apptivo "Chat" Support. Today, was another example where Naresh went above and beyond to get a Supervisor to fix an important Account Set-up. On a prior Chat call, Apptivo suggested a remote session where the representative quickly identified the Advanced Capabilities required to import a complex database. My company does not sell or represent Apptivo although we are in the enterprise software integration industry. Apptivo sets a new standard of excellence in support that organizations small and large can depend.

Cons:

Additional pre-built integrations are time savers and Apptivo has more work to do in this area. Professionally, I'd rather have a solid framework of broad core features that is competitively priced than can be used by everyone in the company.

Lloyd
VP Sales in Australia
Computer Software, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Apptivo for Sales Forecasting

5.0 4 years ago

Comments: We are software start up and needed a CRM to manage Leads, Contacts, Opportunities and track project implementation. Apptivo does all this. And if it does not do exactly what you want OOTB, Kamala and her team will customise it for you. The implementation support and customisation folks were easy to work with and understood our requirements. I was very impressed at the level of engagement and enthusiasm to get Apptivo customised to how we needed it to be.

Pros:

Apptivo is very easy to use, and integrates seamlessly to other apps. The ability to customise to suit our specific needs was a big plus in our purchasing decision. I have used a few of the other CRM solutions, and find Apptivo one of the best CRMs for sales forecasting and pipeline management.

Cons:

Would be good to Click on the name and the Opportunity or Contact would open up. But to view an Opportunity or Contact, you have to move the mouse to the right hand side and click on the 3 Dots (Actions). I find this a little annoying.

Sal
CEO in US
Entertainment, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

City Connection Entertainment

5.0 last year

Comments: After seven years of using this program, I couldn't do what we do without it.

Pros:

This program with all its functionalities helps to manage my company.

Cons:

Have to be patient to set it up, but apptivo support is there to help.

Lori
Senior Project Manager in US
Research, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great Product

5.0 2 years ago

Comments: Overall, this product has streamlined and simplified the way we do business, contact our clients, and regulate their access to data.

Pros:

Apptivo CRM is very user friendly. It is also very flexible so it can suit your business the way you do business

Cons:

If I feel like there is something missing, I can report it to Apptivo and they usually put it in their pipeline and add it to the software.

John
salesman in US
Paper & Forest Products, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

customer service gets you up to speed quickly

5.0 4 years ago

Comments: This has replace the ACT program I used to have and it is doing well.

Pros:

I like the ease of getting answers from customer service if stumped. I am 72 and while the app is pretty easy to navigate I sometimes need help and the team always comes thru quickly.

Cons:

nothing it is doing all that I need done and more.

Dawn
Marketing consultant in UK
Marketing & Advertising, Self Employed
Used the Software for: Free Trial
Reviewer Source

Wow, what a find!

5.0 4 years ago

Comments: An absolute pleasure to use the software and the support is fast and efficient ([SENSITIVE CONTENT HIDDEN], thank you). I've juggled and used a few different platforms previously to attain the same result. This one really does seem to be genuinely 'all in one', with little in the way of compromise. T

Pros:

What I like most is the way you can build up your own business management system to suit your business which goes well beyond a CRM. Pricing is straightforward and extremely good value. The software has mind-boggling scope with its array of apps that are easy to 'buy' (no hidden extras, all part of the price). It's actually fun to use and is very customisable for an off the shelf package. I like the way you can clear off the stuff you simply don't need - for a custom, uncluttered look.

Cons:

I'm still relatively new to it but at the moment - absolutely nothing.

Kevin
Sales Manager in Australia
Verified LinkedIn User
Furniture, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Great Value and exceptional support

5.0 4 years ago

Comments: Moving from an Excel-based CRM which was not regularly updated, or even used by most of the team, we had plenty of room to improve. There are lots of products out there and we investigated quite a few. Some were cost-prohibitive and others just didn't feel comfortable, but with Apptivo, there was so much information, so much support, and all at a very reasonable price. I recommend them to everyone I discuss our CRM with.

Pros:

In discussing our needs, I felt straight away that this was a company we could work with. The team went out of their way to ensure that we had everything that we wanted, even if we weren't always sure and changed our minds. they worked with us to ensure a great outcome, and as we now expand the suite of options we are using within the Apptivo framework, they're giving us the same level of service. Very highly recommended, give them a go and you'll not regret it.

Cons:

I can't really think of anything. I can get in touch with someone by a multiplicity of methods and so far, they've always been able to resolve my issues, or at least explain why what I wanted is not practical or possible.

Michele
Project Manager in US
Hospital & Health Care, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Apptivo CRM

4.0 2 years ago

Comments: We have had an overall positive experience with Apptivo. We have been able to capture information we were not able to have in our last CRM, and also streamline workflows with dashboards and automated reporting.

Pros:

Ease of use and customer service. It is very convenient to be in Apptivo and be able to pull up a chat with support real-time, with the ability to attach screenshots, and even have the support representative start a screen share to further investigate issues. If the representative is not able to answer my question, they create a ticket on my behalf for the team to follow up on.

Cons:

The inability to report on fields that live in different apps. This was a key feature we had noted when looking at CRMs and the expectation was that this functionality was 6 - 12 months away in Apptivo, however 3+years later it still does not exist.

Adam
Director in New Zealand
Construction, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Great Product

5.0 4 years ago

Pros:

Apptivo has greatly improved our efficiency with the company and has helped streamline our production and customer contacts at an affordable price. The customer support for the software is fantastic.

Cons:

It does feel a little basic for the layout and (feels like 2000 era software database.

Ken
Owner in UK
Consumer Goods, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Apptivo Rocks!

5.0 6 years ago

Comments: Very, very good. It is really hard to find fault. A brilliant company, very good software and a really responsive help desk that can answers questions, 24/7. What is there not to like? WELL DONE APPTIVO....(just address my two little 'cons' and you have a PERFECT platform).

Pros:

Features - This is a one stop shop. Marketing, Sales, Telephony, Shipping... the list just goes on and on. I don't there is a need to sign up to a separate subscription for other services. Apptivo has you covered for everything. Price - Amazing...so much for so little. I don't believe another platform offers such value for money. The closet is Bitrix 24, but you have to sign up for at least 5 users to use all their functionality like Google 2-way sync. So although good, not the best if you are just starting out. Customization - This app allows you to add fields, change the layout and do pretty much what you want in terms of one wishes to use it. Integration - integrates with all the major platforms and has some great 3rd party plugins. Support - 24/7 and immediate. No waiting. Brilliant. Support team is particular helpful

Cons:

I think the U.I could do with a refresh Document support for uploaded files is a little limited. The software would be perfect if it had a viewer support for Word docs, etc. What this means is that any uploaded document, has to be downloaded in order to view it. This is clumsy....but a small price to pay, for what is very good software in nearly all respects.

Apptivo Response

5 years ago

Hello Ken, Our team is thrilled that you're happy with our integrated software and our support team . I understand your feedback regarding uploading and viewing documents. I will collect this feedback to notify our teams accordingly. Again thank you so much! Team Apptivo

Herman
Business Analyst in South Africa
Management Consulting, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Apptivo, the best solution for any business

4.0 last year

Comments: Step-by-step we are implementing Apptivo in our business processes where possible and sofar I haven't seen a thing that is not possible.

Pros:

The fact that I can add and delete fields and have full control over the attributes of any field. Conversions to the next step is amazing, however, this options needs a few more possibilities.The fact that it integrates with Xero is very good and your staff today gave me possible solutions to sync with more than 1 Xero, which is great.

Cons:

It is an online solution and we are dependent on the internet and overseas cables. This makes is sometimes a slow solution. The receiving email functionality is not great and we will continue using Outlook. The sending email functionality is great.

Mary
Consultant in US
Hospital & Health Care, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Amazingly Flexible Small Business Solution with HIPAA Support

5.0 4 years ago

Comments: Apptivo is a powerful solution for my client. We were able to replace a legacy system of claims processing to include membership management, a secure membership portal and attach membership documents. Prior to Apptivo only our claims processes were automated. Everything else was done manually or stored on Google Docs. What impressed me the most, was their ability to program new apps, implement HIPAA compliance programing features and other processes needed for my client. The Services Project Manager and his team are incredible! They are very professional, learned our business needs, identified solutions, were highly flexible as we navigated through COVID-19, and are extremely patient. Always willing to educate the client to be more resourceful.

Pros:

Functionality, flexibility, working with the Apptivo team to set up the software, ease of use for our portal members and pricing.

Cons:

Most of our recommendations were supported by Apptivo. There is a bit of a cumbersome process in generating our member payments. However, this is partially due by our decision to not re-enter our claims for generating payments.

Brett
Brett
President in US
Verified LinkedIn User
Architecture & Planning, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Perfect for any business

5.0 6 years ago

Comments: I have only used a handful of the features so far, however, I am happy with what I have, I was looking for a solution like this as I grow but don't have the resources to generate a custom solution. This was the perfect fit, it hosts all the information of expense reports, projects, invoicing, licensing, provider payments, staffing, etc. in one place to review so things don't get lost through the cracks.

Pros:

You can find many CRM softwares, other project management softwares, and yet other accounting software. Apptivo brings all these features and more into one platform. While maybe not the easiest to use, it is due to the vast capabilities and customization features of the software. I don't have an IT staff and am an individual business owner but I was able to get everything set up for my professional services related business. I am extremely satisfied with the fast assistance by email, phone, and chat with the support staff, I couldn't have done it without them.

Cons:

I wish the person completing the trial demonstration could also have done a very advanced customization demonstration or I could have schedueld that for the future. I attempted multiple times to customize apps myself and ended up duplicating features and the original feature was better than what I did in the first place.

Apptivo Response

6 years ago

Hi Brett! First of all, thank you so much for taking the time to post this review. Our team is so thrilled that you are so happy with our service and Apptivo. I am very glad to read that our support team provided great service. We would continue to provide all of our customers with the same amazing experience. You can always get us on online chat (24/7) or write a note to [email protected]. Thanks again!

Emily
Consultant in US
Computer Software, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Everything you need

4.0 5 years ago

Comments: This is by far the best CRM/estimating/invoicing/product management/project management software a company could be looking for. It is also the most affordable. You can limit user access, track phone calls, and do so much more all within one platform that is easily accessible from any device with internet.

Pros:

Completely customizable Integrates well and all information is easily found

Cons:

Can be difficult to navigate if unfamiliar Can be difficult to customize if unfamiliar

Apptivo Response

5 years ago

Hello Emily, Thank you so much for taking the time to post this review! Our team is glad you're happy with Apptivo. We will collect this feedback on getting familiar with Apptivo and notify our teams accordingly. We exist because of customers looking for an end-to-end solution like you! Again, thank you so much! Team Apptivo