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Send AI powered recommendations in personalized and targeted email drip, as well as show targeted promotions like popups on your site. Learn more about Personyze
Personyze is a complete personalization and marketing automation, which turns your static website and generic emails into highly personal and relevant marketing assets. From recommendations and smart promotions to personalized content and emails, Personyze combines machine learning with powerful targeting to provide relevant experiences that drive engagement and conversion. Learn more about Personyze

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
EngageBay's Marketing automation software helps small businesses automate marketing & sales tasks to generate leads & close more deals. Learn more about EngageBay
Design and send beautiful and engaging emails and run email marketing campaigns at the click of a button. Improve your conversions substantially, by using our web forms. Create amazing landing pages using a simple drag and drop designer. Nurture your audience with email marketing automation. Improve your business efficiency by automating routine tasks. Engage your social media audience like a pro. Keep all your sales and marketing materials in one place, accessible to your team from any device. Learn more about EngageBay

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Notificare is the Customer Engagement Platform that helps brands to (re)engage their audience to increase retention and conversions. Learn more about Notificare
Notificare is a leading powerful Customer Engagement Platform that helps brands to (re)engage their audience, shed light on customer behavior, and increase conversions. Automate how you send notifications, categorize your audience or gather insights. React to your app or website events in real time. One single tool, with channels App Push, Web Push, Email, SMS, and Mobile Wallet, to deliver the most engaging messages and interactions. Founded in 2012, Headquartered in Rotterdam, Netherlands. Learn more about Notificare

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Clerk.io's AI uses your customers' behavioral data to automatically optimize search results, product recommendations & email marketing. Learn more about Clerk.io
Clerk.io is Marketing Automation and e-commerce personalization software that helps online stores acquire, convert and retain more customers through AI-driven technology. Clerk.io automatically analyzes behaviors, trends, and transactions to present shoppers with highly relevant search results, product recommendations, emails, ads, and more that increase sales 15-30%. Join thousands of leading brands around the world and start delivering personalized omnichannel shopping experiences today. Learn more about Clerk.io

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Next generation marketing automation 360 platform. Integrates into one platform most effective multi channel communication. Learn more about iPresso
Marketing automation 360 platform. Integrates into one platform most effective multi channel communication with digital and proximity marketing. Deticated for small companiess as iPresso Express plans and for large enterprises - iPresso Enterprise: iPresso.com/enterprise. Among customers are e.g. Danone, Royal Canin, Nutricia, TVN (Script Networks), Idea Bank, Infiniti Poland. Learn more about iPresso

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
South Africa Local product
Leadify SMS & Email marketing automation platform optimises your SMS and Email marketing and helps you improve your sales pipeline Learn more about Leadify
Leadify SMS & Email direct marketing campaign automation, now with Landing Pages & Forms to enhance customer engagement. Automate repetitive campaign management so you can rather focus on data-driven insights and optimisation. Leadify empowers you to run marketing campaigns that increase qualified leads whilst decreasing marketing costs. Our contact cleaning feature will ensure you don't send SMS or Email to stale contacts, improving your marketing spend. Learn more about Leadify

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Use Channable to automate your feed- based online marketing. Create mighty feeds and manage campaigns based on your inventory. Learn more about Channable
Feed management with Channable is the best way to organize, optimize, and control your product data to prep it for 2500 online marketplaces, affiliate networks, and price comparison sites. Managing this process from one dashboard simplifies and speeds up your online advertising. With Channable's PPC tool you can even go one step further and manage you Google Shopping - and Search campaigns (Google & Bing). Use your daily updated data feed to create campaign structure and ad content. Learn more about Channable

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
SharpSpring offers powerful, flexible marketing automation with fully integrated CRM and social media management for agencies and SMBs. Learn more about SharpSpring from Constant Contact
SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. Our innovative platform, open architecture and free customer support, along with flexible contracts, drive real results for a growing business or digital marketing agency. Learn more at sharpspring.com. Learn more about SharpSpring from Constant Contact

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Bitrix24 is #1 free CRM and marketing automation platform used by over 8 million businesses worldwide. Learn more about Bitrix24
Are you looking for a free CRM with marketing automation? Consider Bitrix24. Free email marketing, email triggers, SMS, automation rules, lead capture, Facebook Lead Ads integration, Google Adwords integration, retargeting, audience segmentation and more. Google Analytics integration inside. Available in cloud and on-premise with open source code access. Used by 8 million companies worldwide. Learn more about Bitrix24

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Omnisend the ecommerce marketing automation platform that helps you sell more. Compatible with Shopify and other ecommerce platforms. Learn more about Omnisend
Omnisend is an all-in-one omnichannel marketing automation platform built for growth-focused ecommerce brands. Automate your marketing processes by bringing your channels under one easy-to-use roof, and earn more revenue with sophisticated automation workflows that recover potentially lost sales with hyper targeted and personalized messaging. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and many more. Learn more about Omnisend

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Deliver better customer experiences — automatically. Bring your ideal customer journey to life with a visual marketing automation tool. Learn more about GetResponse
GetResponse Marketing Automation is designed to build marketing automation workflows based on customers' data and behavior. It's perfect to deliver personalized marketing experiences, engage customers, and increase sales in the process. Learn more about GetResponse

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Sales and marketing solution that combines CRM, marketing automation, customer journey mapping, analytics, project management, & more. Learn more about GreenRope
GreenRope's mission is to provide the most innovative and complete sales and marketing platform, backed by the best service and support in the business, to enable maximum ROI and growth for small and mid-sized businesses. GreenRope combines both sales and marketing tools to help businesses streamline their efforts and provide a more cohesive and seamless customer experience, while being more efficient in business management. GreenRope comes with full support and training resources for success. Learn more about GreenRope

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
LiveVox is a next-generation contact center platform integrating omnichannel communications, CRM, Practical AI, and WFO in one solution Learn more about LiveVox
LiveVox (Nasdaq: LVOX) is a powerful, next-generation contact center platform that powers more than 14 billion interactions a year. With 20 years of cloud experience and expertise, they seamlessly integrate omnichannel communications, CRM, AI, and WFO to deliver exceptional agent and customer experiences. Their reliable, easy-to-use technology helps maximize contact center performance, along with their battle-tested risk mitigation and security tools to help clients maximize their potential. Learn more about LiveVox

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Omnichannel, Automation, Fallbacks available, Integrated analytics, Import data, Plugin Integration, Add forms, 24/7 Support Learn more about ROUTEE
Routee has developed Waymore, an omnichannel marketing automation solution for businesses to reduce digital costs, increase conversion rates, generate new leads, and make it easy to cross and up-sell. Choosing Waymore means: ¿¿Advanced customer profiling to enhance your targeting ¿¿Comprehensive automation to save time and resources ¿¿Omnichannel communication solutions to reach your customers where they¿re at ¿¿Custom marketing automation solutions Instant platform integration. Free demo Learn more about ROUTEE

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
An intelligent full-stack platform that empowers marketers to increase conversions, user engagement, and retention across channels. Learn more about Netcore
Netcore Customer Engagement and Experience is the only full stack marketing platform for B2C companies. It empowers marketers to reach their customers across channels like emails, website, and app push notifications with personalized messages. To maximize conversions across touchpoints we have the AI powered engine to ensure sending personalized messages at optimal times. Netcore also helps increase feature adoption in mobile with no code nudges that can be added and updated on the fly. Learn more about Netcore

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
All-In-One Automation Tool with Sourcing, Outreach, data enrichment ATS / CRM, database management, and synchronization capabilities. Learn more about Jobin.cloud
Jobin.cloud is an All-In-One Automation tool to Find and Engage with People. Import profiles in bulk, filter, track and manage them in auto-updating repositories. Easily pick the best to contact, auto-find emails, and reach out to them in bulk with smart templates via email or LinkedIn. Assign them to workflows and keep track of all your conversations with timelines, tags, and notes. Quickly grow your network with unlimited LinkedIn connection requests and create your ultimate database asset. Learn more about Jobin.cloud

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
AI SaaS to excel your pricing, demand and procurement. Manage your store and enhance your margins with AI, much more efficiently. Learn more about Optimus Price
We help retailers and brands to automate pricing with AI. Products’ prices dominate a purchase decision by 60% from a customer. In Addition, a slight price difference of just 1% can impact your profits by 10%. You need a pricing solution that is smart, automated, and affordable. 𝗢𝗽𝘁𝗶𝗺𝘂𝘀 𝗣𝗿𝗶𝗰𝗲 𝗶𝘀 𝗮 𝗺𝗮𝗰𝗵𝗶𝗻𝗲 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝘀𝗲𝘁𝘀 𝗽𝗿𝗶𝗰𝗲𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂. Our customers increase their margins and sales without effort. Learn more about Optimus Price

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Solitics enables marketers to be brilliant, driving deeper customer engagements by using & analyzing data for real-time interaction. Learn more about Solitics
Solitics enables the best marketers to create automated and personalized customer journeys in true real-time (1.8 seconds) across multiple channels. Marketers also get a clear analysis of campaign effectiveness and powerful insights for continuous improvement. Solitics’ proprietary technology leverages low-code integration to connect directly to all distributed data sources on one hand and all marketing channels on the other, going live in under 30 days. Learn more about Solitics

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
DailyStory¿s value proposition is to give you both great customer service and a complete marketing automation platform. Learn more about DailyStory
DailyStory¿s value proposition is to give you great customer service provided by our expert customer success team. Combined with the DailyStory marketing cloud, together we help you achieve your marketing and sales objectives. The DailyStory marketing cloud includes all the marketing automation features and capabilities you need to run large or small campaigns: email marketing, text message marketing, link tracking, landing pages, multi-channel campaigns, contact management and much more. Learn more about DailyStory

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
iAPPS Marketier is a leading marketing platform that pairs campaign management and marketing automation seamlessly. Learn more about Unbound Marketing
iAPPS Marketier is an online marketing automation platform that seamlessly joins campaign generation with personalization and nurturing capabilities. Marketier's feature set centers on end-to-end campaign administration - from drag-and-drop landing pages with our flexible form builder to behavior-based drip email campaigns - helping you to efficiently create emails, landing pages and full customer experiences that convert. Learn more about Unbound Marketing

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Tagmate is a powerful SaaS-based tool that automates website marketing and analytics tagging with 100% accuracy while saving time! Learn more about Tagmate
Tagmate is a powerful SaaS product that allows you to implement and migrate analytics & marketing tags accurately and fast. Manually tracking hundreds of user interactions across websites using Google Tag Manager is quite challenging, especially when you're short-staffed or dealing with complex codes. So we built Tagmate! With pre-built industry templates, Tagmate automates GTM configurations in a few clicks, with 100% accuracy so that you can focus on important engineering activities. Learn more about Tagmate

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Collects & processes billions of events in real-time to create unique customer journeys through automated marketing campaigns. Learn more about Evam
Evam is a leading technology company specializing in customer journey orchestration through continuous intelligence capabilities. Evam reaches more than 600+ end-users daily and processes billions of touch points to take the right action in real-time to derive maximum business value. Evam's unique solutions help enterprises to create real-time customer journeys and show the next best offer through marketing automation solutions with AI-based predictive technology across all channels. Learn more about Evam

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster.
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Learn more about Mailchimp

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution.
Zoho CRM can support your marketing teams to efficiently run campaigns and pass on quality leads. Get the best ROI from every campaign you create. Generate new leads, execute targeted email marketing campaigns, and compare ad spending to sales revenue with the Google Ads integration. Learn more about Zoho CRM

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
HubSpot Marketing Hub helps businesses generate leads and create better customer experiences.
HubSpot offers a powerful suite of tools that help you turn visitors into leads. You'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it easy for you to efficiently grow your business. Capture leads, learn who they are and what they're interested in, and optimize your marketing based on data, not guesswork. Sign up for free, get started in minutes, and start growing your business today with HubSpot Marketing Hub. Learn more about HubSpot Marketing Hub

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Our suite of tools is easy to set up, easier to use and delivers the power to increase sales or donations in less time.
Collect leads, stay connected, and keep customers. It’s automatic. Marketing Automation isn’t just for big companies. Our powerful, yet simple tools can help your organization develop more efficient and strategic email marketing, so you can save time while growing your business. Send a single welcome email or an automated email series that nurtures leads. Learn more about Constant Contact

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users. Learn more about Semrush

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Wrike is a marketing automation software with custom request forms, visual proofing, auto-assignment, reports, and 400+ integrations.
Wrike is a powerful marketing automation software for enterprise teams. It offers advanced security and full customization for marketing teams. Design, events, and digital teams can all benefit from its Gantt charts, custom workflows, shareable dashboards, built-in proofing, request forms, time tracking, and automated approvals. Integrates with Adobe Creative Cloud for shorter review cycles. NEW: Get real-time digital performance insights with Wrike — the best software for marketers. Learn more about Wrike

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
130k+ customers use ActiveCampaign to automate their marketing, from lead generation to contact management to email personalization.
ActiveCampaign is an intuitive, powerful marketing automation tool that's great for businesses of any size. Set up a welcome series, segment your contacts, personalize your messaging, and automate marketing workflows no one has the time for. 500+ pre-built automations, a full email template library, and effective contact management. ActiveCampaign helps businesses make meaningful connections across social, email, messaging, chat, and text. 300+ integrations. Pricing starts at just $15/month. Learn more about ActiveCampaign

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Get all the tools you will need to build better customer relationships online under one roof.
Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using target workflows and our scoring feature. It only takes 5 min to implement your Welcome Email or Abandoned Cart Workflows. We offer many plugins such as Wordpress, Magento, Salesforce and Woocommerce. Send 9,000 emails / month for free, and up to 40,000 emails for only $25/month. Learn more about Sendinblue

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
More Growth, Less Busy Work Our marketing automation removes the headaches and busy work while accelerating growth.
The smarter way for small businesses to do great work Keap organizes your client information & daily work in one place, freeing you up from repetitive tasks. Learn more about Keap

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Advanced email marketing tools that are easy to use so you can grow your business using newsletters, websites and more.
Grow your business with MailerLite’s fast and scalable email marketing platform. Create professional newsletters, landing pages and websites using our drag & drop builders or with pre-designed templates. And manage campaigns on-the-go in the iOS app. Attract subscribers and nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard. Learn more about MailerLite

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
#1 Marketing Platform For SMB's! Create a Free Account
Get everything you need to manage and grow your business, all from a singular platform create your free account today to explore the platform and compare plans and pricing. Learn more about Marketing 360

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Build better customer relationships with the #1-rated Business Messenger.
Intercom is a Customer Communications Platform. With Intercom, you can build better customer relationships through personalized, messenger-based experiences across the customer journey. The world's most successful companies, like Atlassian, Shopify, and New Relic use Intercom to deliver conversational customer experiences through chat, bots, and personalized messaging. Learn more about Intercom

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Act! Marketing Automation optimizes all the ways you communicate with prospects & customers to maximize engagement and drive business.
Act! Marketing Automation makes it simple to optimize all the ways you communicate with prospects and customers to maximize engagement and drive business growth. Learn more about Act!

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Marketo Engage is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include email marketing, nurturing, SEO, landing pages, scoring, and analytics while other editions offer advanced features such as website personalization, mobile engagement, social and web retargeting. Typical customers include both B2C and B2B brands of all sizes. Learn more about Marketo Engage

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling. Learn more about Pardot

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Work smarter with integrated tools like email marketing, workflows, landing pages, lead scoring, behavioral tracking, and analytics.
iContact Pro takes your marketing to the next level with an easy-to-use marketing automation platform that delivers all the features you need to get the job done right. iContact Pro seamlessly integrates email marketing, workflows, landing pages, and robust analytics in a simple but comprehensive cloud-based platform that helps you outsmart the competition. Syncs to Salesforce and other key Apps. Powerful reporting, award-winning interface. Highly reviewed, trusted & loved. Learn more about iContact

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Web-based website marketing platform that helps businesses in generating leads and sales through customizable tools.
Cloud-based lead generation platform that allows businesses of all sizes in eCommerce, consulting, and other industries to automate email and Facebook marketing processes and convert visitors into customers. Professionals can create custom landing pages or funnels by using the inbuilt templates to attract customers. ClickFunnels enables teams to capture customer's contact information and send targeted follow-up messages via text or desktop notifications to reconnect with the visitors. Learn more about ClickFunnels

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.
Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to— attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities. Learn more about Freshsales

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Campaign Monitor is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise. Learn more about Campaign Monitor

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
Agile CRM is a All-in-One CRM with Sales, Marketing and Service automation in single platform. It has sales tracking, contact management, marketing automation, web analytics, two-way emails, telephony, and helpdesk with a simple, clean and modern interface. Learn more about Agile CRM

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Advanced email marketing automatio for medium & enterprise businesses to build powerful personal connections with their customers.
Campaigner is a powerful email marketing automation solution that enables mid-market and enterprise businesses to drive higher ROI, convert more leads, and generate more sales. With industry-leading inbox delivery rates, advanced personalization and real time reporting, Campaigner is the preferred choice of over 100,000 businesses worldwide. Learn more about Campaigner

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
End-to-end client experience platform built for small businesses.
Meet Thryv, the end-to-end client experience platform built for small businesses. Thryv integrates essential business functions like estimates and invoicing, appointment scheduling, payment processing, text and email campaigns, managing customer lists, social media, and more. Learn more about Thryv

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement.
ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. The service detects email typos, nonexistent and abusive email accounts, spam traps and other risky email addresses. ZeroBounce also provides an email scoring service and a suite of deliverability tools to further enhance email inbox placement. The company operates a military-grade security infrastructure, ensuring customer data is protected at the highest levels. Learn more about ZeroBounce

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Sugar Market is the all-you-need marketing automation solution built to work for you.
Sugar Market is the all-you-need marketing automation solution built to work for you. Attract more website visitors and see how they interact with digital assets. Capture hot leads by creating conversion-focused emails, landing pages, and forms with intuitive, drag-and-drop builders. Cultivate and qualify leads with multi-step nurture campaigns and sophisticated lead scoring models. Drive alignment with sales by reducing repetitive tasks and handing off qualified leads automatically. Learn more about SugarCRM

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Smart, automated social media and messenger marketing platform that allows you to create, schedule and promote content.
Contenive employs the whole social media management cycle, revealing not just effective content production, but also competitive field analysis, contextual network planning, placement, and analysis of outcomes. Contenive is a proprietary solution that combines artificial and live intelligence to guarantee the high-quality generation (of visual and textual material) as well as instant posting with little client input. Learn more about CONTENIVE

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Systeme.io is a simple, affordable, and intuitive all-in-one marketing platform for anyone who is looking to grow their online business
Systeme.io (pronounced "system dot I-O") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business. Build sales funnels, send automated emails, create and manage online courses, run affiliate programs, set up a website, and automate almost every aspect of your business with systeme.io. Systeme.io is a swiss army knife for entrepreneurs. When we say “all-in-one”, we really mean it. Learn more about Systeme.io

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
With over two million landing pages at an average conversion rate of over 16%, Instapage is helping leading brands across 100 countries
Instapage is the world’s most advanced landing page platform, helping digital advertisers create more relevant and impactful advertising by making it easy to build conversion-optimized landing pages in minutes. With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns. Learn more about Instapage

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Revenue acceleration happens when B2B marketers unify top of funnel.
The Integrate solution unifies demand channels into a powerful SaaS platform so marketers can ensure that every lead is globally compliant, accurate and intelligent before is passed into marketing and sales systems. Learn more about Integrate

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms

Marketing Automation Buyers Guide

What is marketing automation software?

Marketing automation software helps businesses automate marketing processes and allows for end-to-end management of marketing campaigns including campaign design, tracking, content publishing, customer segmentation, and marketing analytics. 

The benefits of marketing automation software

  • Effective cross-selling and upselling campaigns:  Cross-selling and upselling are complicated processes and pose a number of marketing challenges. For every campaign, marketers need to create customer lists, customize email text, and keep an eye on campaign metrics. A marketing automation solution automates each of these processes by providing users with segmented lists, personalized email templates, and split-testing options. Marketers can also track campaign responses in real time. 
  • Streamlined marketing operations:  A marketing automation solution provides a snapshot of all marketing projects and campaigns in a dashboard, saving managers the hassle of tracking each campaign separately. 
  • Scalability in sales seasons:  The October to December holiday sales season poses a number of planning and execution challenges for marketers. Businesses can lose significant sales opportunities if they aren't able to manage the massive scale of marketing required. Marketing automation software provides email automation, segmented lists, and other features that help businesses manage variable loads efficiently at these times.

Typical features of marketing automation software

  • Analytics/ROI tracking:  Monitor conversion rates and track the effectiveness and profitability of marketing efforts. Some products also provide reports on customer behavior trends.
  • Campaign management:  Create a sequence of marketing actions to complete specific marketing goals and monitor real-time performance of multiple stages of a campaign. 
  • Lead management: Store information on leads and contacts and track them throughout the sales process.
  • Lead nurturing:  Engage with a lead throughout the sales process by providing relevant information at every stage of the buying cycle.
  • Segmentation:  Group leads and contacts based on specific attributes such as gender, age, and location. Some products also provide statistics on the likelihood to convert, which can be used to prioritize leads. 
  • Drip campaigns:  Create a process flow for marketing campaigns to guide leads based on actions such as time-to-respond and items browsed. Users can also use drag-and-drop interfaces to program campaign logics such as condition-based routing and follow-up emails.
  • Channel management:  Coordinate marketing efforts across channels such as email, landing pages, and social media.

Considerations when purchasing marketing automation software

  • Anti-spam compliance needs:  Businesses need to adhere to a number of spam compliances in their marketing practices. For example, CAN-SPAM compliance mandates that marketing emails cannot have misleading headers and they must include the physical address of the business. DomainKeys Identified Mail (DKIM) mandates that emails include a cryptographic authentication process for the email domain verification. Marketing automation solutions help users with compliance by performing quality checks and proactively flagging users if an essential component is missing or a piece of information is misrepresented in an email or a marketing message. Buyers should assess their compliance needs and shortlist marketing automation solutions accordingly.
  • Mobile-responsive templates:  Mobile advertising is at all-time high, and marketers  cannot ignore the opportunity. In fact, mobile advertisements will account for approximately  75% of total digital advertising spend in 2018. This trend makes it necessary for a business to deliver a perfect mobile experience to their audience, and the first step towards this is the use of mobile-responsive templates. A marketing automation solution provides users with ready-to-use templates for all customer-facing pages such as landing pages and email campaigns. Some marketing automation products also help users design mobile-optimized websites.
  • Artificial intelligence (AI) will drive personalization in the marketing automation software space:  Artificial intelligence can provide marketers with valuable insights on customer behavior and use this information to personalize campaigns to appeal to the buyers' need. For example, AI can observe a customer's browsing history and click pattern and use this information to provide personalized deals to the customer. Since AI adoption is on the rise , we can expect to see more use cases of this technology in the next three to five years. 
  • Marketing software will use chatbots to automate manual tasks:  The adoption of chatbots is growing faster than ever , including in the marketing automation space. A chatbot enables businesses to interact with their customers and prospects in a more personalized way. For example, a chatbot can help marketers offer real-time deals and discounts to customers based on their product searches and purchase history. This way, marketers can provide more dynamic deals to customers than via an email marketing campaign. We expect chatbot technology to become mainstream within the next five years.