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Social Media Analytics Tools

Social Media Analytics Tools are used by marketers to identify and interpret data on buyer interactions with their content as well as other social trends.

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Brandwatch’s Social Media Analytics Tools track trends, performance, and insights. Trusted by ⅔ of Forbes' 100 most valuable brands. Learn more about Brandwatch
Brandwatch’s Social Media Analytics Tools empower you to analyze trends, track performance, and understand your audience across social platforms. With access to real-time data and insights, you can uncover key metrics that inform smarter business decisions. Visualize and interpret your social data through interactive dashboards, and make the most of official integrations with platforms like Meta, X, and TikTok. Stay ahead of your competition by transforming social data into actionable insights, all within Brandwatch’s powerful analytics suite. Learn more about Brandwatch

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
Highly accurate and smart, YouScan helps brands to listen to social media and get visual insights to make data-backed decisions. Learn more about YouScan
YouScan is an AI-powered social listening tool, helps marketers, researchers, CX and PR pros fully understand their customers by providing insights into: "What they say", "What they do", and "Who they are". With 400+ clients worldwide, including Nestle, L'Oreal, PepsiCo, Coca-Cola, and McDonald's, YouScan offers: 1. Insights Copilot, the first social listening assistant powered by ChatGPT. 2. Industry-leading social media image analysis capabilities. 3. Powerful reporting and user-friendly UI. Learn more about YouScan

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with built-in SEO optimization. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Get started for free. Learn more about HubSpot Marketing Hub

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
On monday.com's open platform, teams can track the progress of multiple social media campaigns using custom high-level dashboards.
On monday.com's open platform, entire marketing teams can manage social media campaigns from ideation through analysis more effectively than ever before. With dozens of integrations and apps, monday.com lets marketing professionals import data from the software they're already using. That way everyone on your team can see where everything stands at a glance on customizable, drag-and-drop platforms that show exactly what information is relevant to your team's overall success. Learn more about monday.com

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster. Learn more about Hootsuite

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.
Zoho Social is a comprehensive social media management tool that helps you manage your social media marketing and grow your brand's presence. Zoho Social supports major platforms such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, Google My Business, and TikTok (not available for India due to ongoing regulatory restrictions). Key Zoho Social features include content publishing, scheduling, monitoring, collaboration, and analytics. Learn more about Zoho Social

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
Wrike is a digital marketing work management software built for enterprise teams with real-time insights from 40+ social media apps.
Wrike is the only work management software for enterprise teams with built-in social media analytics tools. It offers advanced security and full customization for digital marketing teams. Plan, execute, and report on social media campaigns with Gantt charts, custom workflows, shareable dashboards, built-in proofing, request forms, automated approvals, and advanced reporting. Optimize campaigns in real-time using digital performance insights on Wrike’s all-in-one marketing platform. Learn more about Wrike

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users. Learn more about Semrush

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
Complete social media management tool for agencies and teams of all sizes. Read why Capterra reviewers love Agorapulse.
Agorapulse is a social media management tool that manages social media messages, schedules and publishes content across channels, monitors, and gets stunning reports all in one easy-to-use dashboard. The Social Media ROI feature by Agorapulse empowers marketers to make data-driven decisions, optimize their strategy, and maximize ROI. This dashboard integrates GA4 allowing users to track customer engagement across multiple devices with minimal setup. Learn more about Agorapulse

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
ContentStudio is a data-driven content marketing and social media tool that allows you to discover, compose and share engaging content.
ContentStudio is a multi-use social media management and content marketing tool that allows you to discover, compose and share the best content. It has a suite of products for content discovery, publishing, planning, analytics and automation to help marketing teams work and collaborate efficiently. It is the perfect tool for discovering trending content, managing multiple social media networks, recycling evergreen posts, analyzing performance, collaborating with the team and a lot more. Learn more about ContentStudio

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
Schedule your posts for Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress.
Collaborate, schedule, and analyze your posts for Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube & WordPress. Besides basic manual scheduling, Publer can also schedule your posts for you based on a posting calendar you get to predefine. Tired of scheduling your posts one by one? Easily create, upload & schedule them in bulk. Recycling? Yup, all covered! Automatically add your signature to every post and your logo to every media for more brand awareness. Learn more about Publer

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
Expertly crafted social media management tools to help brands and agencies exceed their goals
Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analytics, social inbox and listening, review management and much more. Learn more about Vista Social

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
Improve social strategy with a powerful social media analytics and reporting suite | Try Sprout Free For 30 Days.
Sprout Social offers powerful social media analytics and reporting solutions for leading agencies and brands including Hyatt, Ogilvy, Leo Burnett, Evernote and Microsoft. Sprout enables brands to simplify social analysis, benchmark competitors, track hashtags, gauge customer engagement and much more | Try Sprout Free For 30 Days. Learn more about Sprout Social

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
Build customer relationships for life with data-first digital marketing
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data alongside offline data to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions. Learn more about Salesforce Marketing Cloud

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
Loomly is an easy-to-use Social Media Management platform that empowers marketers to save time and manage their accounts in one place.
Loomly is an easy-to-use Social Media Management platform that empowers you to craft, optimize, schedule and analyze posts for all your social platforms in one place. Streamline work along your entire social media marketing process: manage digital assets, fuel storytelling, polish content, approve messaging, reach your audience, engage your community, measure performance, and more. Start building your brand and reaching new audiences - try Loomly for free today! Learn more about Loomly

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
Smart, automated social media and messenger marketing platform that allows you to create, schedule and promote content.
Conte.ai employs the whole social media management cycle, revealing not just effective content production, but also competitive field analysis, contextual network planning, placement, and analysis of outcomes. Conte.ai is a proprietary solution that combines artificial and live intelligence to guarantee the high-quality generation (of visual and textual material) as well as instant posting with little client input. Learn more about Conte.ai

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
Generative AI for Performance Writing platform that empowers marketers to create scalable, on-brand content that converts!
Anyword is a generative AI for Performance Writing platform that empowers marketers to create scalable, on-brand content that converts and drives sales. Trained on billions of marketing data points, Anyword offers marketers powerful predictive performance scoring and analytics across channels to monitor and improve copy performance in real-time. Over one million marketers trust Anyword to manage all their copy and see an average 30% lift in performance. Learn more about Anyword

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
SocialPilot helps to scale your social media marketing, engage with your audience, and achieve your business goals consistently
SocialPilot is a powerful social media suite for marketing agencies, small and medium businesses, creators, professionals, and any individuals who want to increase their social media presence effectively. SocialPilot offers you easy-to-use yet advanced functionalities to take your business to the next level in social media management. Its dynamic features like Bulk Scheduling, AI Assistant, and Content Library make your social media management effortless, reliable, and seamless. Learn more about SocialPilot

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
Real-time Media Monitoring and Social Listening solution for SMB's and Enterprises
Founded in 2012 in Paris, Mention is a real-time Media Monitoring and Social Listening solution for SMB's and Enterprises that operates in more than 125 countries. By offering a robust set of tools at an affordable rate, we help thousands of businesses optimize their monitoring and listening efforts while ensuring the best return on investment. With more than a billion sources crawled on the web (news, forums, review sites, websites...) and social networks (LinkedIn, Twitter, Facebook, TikTok...), we enable thousands of customers to be alerted as soon as a topic of interest is mentioned online. Whether you want to identify what's being said about your brand or your product to improve your reputation, monitor and strengthen your market position by analyzing your competitors' every move, or identify movements in your market, Mention will be there to support you! Start your 14-day free trial or talk to our experts by booking a demo! Learn more about Mention

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
Reliable SEO toolset for agency and in-house pros
SE Ranking is a robust SEO toolkit for marketing agency and in-house teams. It combines unique datasets with advanced features to help SEO pros build and implement effective strategies. SE Ranking covers keyword and competitive research, on-page, off-page and tech optimization, content creation, local SEO and more. Teams can benefit from automated reporting, WL, and the extra user seats included in most subscription plans. SE Ranking’s pricing policy is generous and flexible. Learn more about SE Ranking

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
Missinglettr creates strategic, automated social media campaigns for each blog post you publish. Leaving you to focus on what's really
Missinglettr creates strategic, automated social media campaigns for each blog post you publish. Leaving you to focus on what's really important. We take the time that you have already invested into writing the long form blog post and use that to create engaging imagery and social posts. Over the next 12 months your campaign content is automatically sent to each of your social profiles, driving traffic back to your site and increasing engagement across your social channels. Learn more about Missinglettr

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
SOCi is the leading CoMarketing Cloud for multi-location enterprises.
SOCi is the leading CoMarketing Cloud for multi-location enterprises. We empower nearly 1,000 brands like Ford, Ace Hardware, Jersey Mike’s, Kumon, and more to automate and scale their marketing efforts across all locations and digital channels. With SOCi, businesses can strengthen their digital presence across local search and social pages while protecting their online reputation–driving improved customer engagement and market-leading results. Learn more about SOCi

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
A digital marketing reporting and dashboard tool with a focus on paid traffic and social media. Easy to use and to integrate
Reportei is an advanced digital marketing reporting and dashboard tool designed to empower marketing professionals with accurate and actionable insights. With a focus on optimizing paid traffic and harnessing the power of social media, Reportei simplifies the process of data collection, analysis, and presentation, streamlining workflows that were once manual and time-consuming. Learn more about Reportei

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
Eclincher is a market leader platform for brand & social media management, offering tools to grow brand visibility, reach & engagement.
Eclincher is a market leader within the brand and social media management space. It offers an omni-channel management, brand reputation listening, content creation, publishing and scheduling social posts, social inbox with full engagement capabilities, CRM, advanced analytics reporting, local listings management, boosting local SEO ranking, automation, AI, and so much more. More broadly, eclincher provides a comprehensive solution for managing social media and online presence, facilitating content scheduling, audience engagement, brand reputation management, analytics, and automation. eclincher serves businesses of all sizes, brands, marketing agencies, marketers, social media managers, and professionals. Specifically for agencies, eclincher offers unique features for managing clients, including free client dashboards and analytics reports. Learn more about eclincher

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring
Similarweb is a software & data company specializing in web analytics, web traffic, competitive intelligence and performance.
Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior. Offerings include robust Web and App Intelligence tools (benchmarking, audience analysis, complete SEO kit, keyword analysis, marketing channel performance, and more), Sales Intelligence, Shopper Intelligence, Investor Intelligence, DaaS, and Advisory Services. Learn more about Similarweb

Features

  • Customizable Reports
  • Engagement Tracking
  • Multi-Channel Data Collection
  • Campaign Analytics
  • Post Scheduling
  • Lead Attribution
  • Competitor Monitoring