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Social CRM Tools

Social CRM Tools enable sales and marketing professionals to engage customers and nurture leads via social channels, understand customer social profiles, and track resulting interactions in a centralized database.

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Switch to a two-in-one CRM solution that combines social selling and end-to-end customer management. Learn more about Pipedrive
Pipedrive CRM software is a unified sales hub for social media and customer management. This one-stop-shop solution offers smart features to empower social selling, including data collection and enrichment and powerful integrations to further bolster your outreach capabilities. Pipedrive's easy-to-use interface has won the hearts of +98,000 companies. Try Pipedrive free for 14 days. No CC required! Learn more about Pipedrive

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution. Learn more about Zoho CRM
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management in a single business system! Learn more about Zoho CRM

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution.
Build a customer 360 with a CRM that is deeply integrated across sales, service, marketing, commerce, and more with trusted AI, data, analytics, and collaboration in one integrated solution. Discover how Einstein 1 helps you become an AI Enterprise by growing relationships, productivity, and your bottom line – all at the same time. Learn more about Salesforce Sales Cloud

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
Zendesk provides the complete customer service solution that’s easy to use and scales with your business.
Zendesk Suite is the customer service solution that is easy to use and scales with your business. On average, companies using Zendesk increase customer satisfaction by 25% and agent productivity by 30% - at any scale. Your customer interactions live in a single interface with features like web widgets, pre-defined ticket responses, and more. Get set up and run quickly. Zendesk Suite includes Ticketing System, Help Center, Community Forum, Messaging, Talk, Explore, and Sunshine Conversations. Learn more about Zendesk Suite

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster. Learn more about Hootsuite

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
Nimble is the simple, smart CRM for Office 365 & G Suite that works for you and your team -- everywhere you work.
Nimble is the simple, smart CRM for Office 365 & G Suite that works for you by automatically combining your contacts, communication histories, email inboxes, and calendar appointments with over 250+ SaaS business app contacts and social media connections (including Linkedin, Twitter, Facebook) into one unified team relationship manager. Learn more about Nimble

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
Start for free with LiveAgent and provide excellent customer service with the ultimate help desk solution for companies of all sizes.
LiveAgent is a cloud-based Help Desk Software with over 200+ compatible integrations. Streamline all customer interactions and manage social campaigns from a single platform. Integrate all your social media, and enjoy powerful ticketing software, customer relationship management, conversion reports, email tracking, and other smart features. LiveAgent helps 150M end-users worldwide with sales and marketing efforts. Start with a 1-month free trial, no credit card required. Learn more about LiveAgent

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
EngageBay is a simple, affordable all-in-one marketing, sales and service CRM software to acquire, engage, nurture, close leads.
EngageBay is a simple, affordable, all-in-one marketing, sales and service CRM software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails, and automate your marketing funnel through marketing automation - all from one easy to use platform. Learn more about EngageBay CRM

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
Complete social media management tool for agencies and teams of all sizes. Read why Capterra reviewers love Agorapulse.
Agorapulse is a social media management tool that manages social media messages, schedules and publishes content across channels, monitors, and gets stunning reports all in one easy-to-use dashboard. The Social Media ROI feature by Agorapulse empowers marketers to make data-driven decisions, optimize their strategy, and maximize ROI. This dashboard integrates GA4 allowing users to track customer engagement across multiple devices with minimal setup. Learn more about Agorapulse

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
With the social media integration you can simply put in a contact’s email address, Insightly detects and inputs related social profiles
Insightly is the modern, affordable CRM that teams love. It’s easy to use, simple to customize, and scales with companies as they grow, solving common pain points that legacy CRMs can't. Powerful in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly is trusted by more than a million users worldwide. Learn more about Insightly

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.
Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to— attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities. Learn more about Freshsales

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
Sprout Social offers social media engagement, publishing, analytics, listening and reporting solutions for leading agencies and brands.
Sprout Social offers social media engagement, publishing, analytics, listening and reporting solutions for leading agencies and brands including Loews Hotel, NBC Universal, Macys, Chipotle and Sony. Available via web browser, iOS and Android, Sprout enables brands to simplify social management, collaborate across teams and provide an exceptional customer experience. Sprout Social supports Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Learn more about Sprout Social

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
Thryv is an all-in-one small business management software that helps you stay organised and get more out of your business.
Thryv is an all-in-one small business management software that helps you streamline your business so you can get back to the things you love. Small business owners communicate better, solve more business challenges and get more organised with Thryv. Learn more about Thryv

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
Expand your team’s understanding with a broad range of social, news, and business sources to provide research direct to your CRM.
Get the Research Without Doing the Research Expand your entire team’s understanding when you rely on a broad range of social, news, and business sources to provide research directly in your customer relationship management software. By using just a name and email address, Sugar Hint and its capabilities in sales intelligence eliminate the busy work and frees you to focus on customer interactions. Learn more about SugarCRM

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
The all-in-one social media scheduling and marketing tool for small businesses and agencies helping them with more reach.
Manage all of your major social media accounts and improve your social media efficiency on one platform with automated post scheduling and many other unique features. SocialPilot is a social media scheduling and marketing tool for small businesses and digital agencies! Schedule your posts to social media networks like Facebook, Twitter, LinkedIn, Google My Business, Pinterest, Instagram, TikTok, Tumblr, and VK Learn more about SocialPilot

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
Using LinkedIn to generate leads for your business? Automate your LinkedIn outreach with Dripify today: https://dripify.io/
Dripify.io - is the most advanced LinkedIn automation & lead generation tool on the market that allows to: Create LinkedIn prospecting campaigns by selecting desired automated LinkedIn actions, delays, and conditions Onboard team members and do LinkedIn prospecting together Access advanced analytics with crucial metrics, conversion rates, and team stats Respond to leads quickly and easily via your smart inbox feature available in Dripify Export leads into CSV and much more! Learn more about Dripify

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
Popl is the #1 digital business card platform for enterprise. Create, distribute, and manage digital business cards at scale.
Popl is the #1 digital business card platform for teams. Our platform is used by companies of all sizes to create, distribute, and manage digital business cards, creating brand consistency across your organization. Popl integrates with 4,000+ apps, allowing admins to export leads to CRM, sync team members from HR platforms, automate data entry, create marketing flows, and more. Contact us for a free demo to learn more. Learn more about Popl

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
Kommo is the world's first messaging-powered CRM. It features sales pipeline, lead tracking, multichannel communication and more.
Kommo is the worlds first messaging-powered CRM. Multi-channel communication lets you converse through messengers, emails, and calls from a single app. Now every interaction with your customers can be a personalized one-on-one dialogue. Plus managers love our powerful analytics, reporting and automation tools. Its the perfect messenger-based sales solution for entrepreneurs and SMBs. Learn more about Kommo

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
Social media management tool with brand monitoring, content sharing, multiple networks support, social media analysis & tracking.
Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time! Learn more about Sendible

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
Simple cloud based CRM to keep track of the leads, conversations, follow ups, and tasks that are the lifelines of your business.
Join tens of thousands of small businesses managing follow ups with a simple CRM that's been helping people get back to what they love for 10 years. Other tools are too cumbersome or require too many steps. Highrise is the just right, more thoughtful way to track leads, manage follow ups, and build relationships. Start with a free no risk 30 day trial - follow up, close deals, and spend the rest of your day doing the things only you can do. Learn more about Highrise

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
All-In-One Automation Tool with Sourcing, Outreach, Data Enrichment, auto-Updates, ATS/CRM, custom pipelines, smart inbox, and ChatGPT.
Jobin.cloud is an all-in-one automation tool for finding and engaging with people. Import profiles in bulk, filter and manage them in auto-updating repositories, and easily select the best ones to contact with personalized fields via email or LinkedIn. With ChatGPT's help, you can personalize your messaging in bulk, assign them to jobs and pipelines, and track all conversations with timelines, tags, and notes. Expand your network with LinkedIn connection requests and create your ultimate asset. Learn more about Jobin.cloud

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
Lyfpit is the social media marketing automation and growth hacking platform created by marketers
Lyfpit is the social media automation and growth hacking platform created by marketers for marketers with special care for efficiency and simplicity. From managing your daily communication to crafting complex campaigns across multiple platforms and geographies, Lyfpit is the ideal tool for you. Imagine Hootsuite & Asana Combined with additional automation features to scale your social media communication... this is Lyfpit :) Learn more about Lyfpit

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
LinkedIn automation and lead generation tool for safe and smart outreach
Linked Helper 2 is the safest and powerful LinkedIn automation tool and CRM. Technically is a web-browser (not an extension for web-browsers), which can automate your manual work in LinkedIn. It really repeats human actions without any code injections into LinkedIn page or LinkedIn API calls. LH2 core features: 1. Automates dozens of actions (connection requests, invitations, messages and many more) 2. Customizable campaign templates 3. Email finding tool 4. True safety 5. Multiple LinkedIn acc Learn more about Linked Helper 2

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
AI-powered sales enablement tools that find high-quality leads on LinkedIn, connect you with them, and nurture them to book a meeting.
CoPilot AI is an AI-powered sales enablement platform that transforms the way teams prospect, engage and convert customers. It supports marketing and sales teams by: • Identifying high-intent prospects that align with your business goals • Generating AI-powered messages that engage prospects and guide them toward conversion • Delivering personalized insights that help you tailor your communication style to match your prospects. CoPilot AI helps refine your sales strategy and book more meetings. Learn more about CoPilot AI

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing
Oktopost is a B2B social engagement suite that supports modern data-driven organizations.
Oktopost is an all-encompassing B2B social engagement suite that empowers modern data-driven professionals to fully manage and optimize social media to drive their businesses forward in a scalable and measurable way. Oktopost provides employer advocacy, social media management, corporate and employer branding, social selling, social listening, and social analytics solutions to 3,000+ global businesses worldwide. Our B2B customers include ACI Worldwide, ChargeBee, ContentSquare and Fujitsu. Learn more about Oktopost

Features

  • Lead Capture
  • Social Media Monitoring
  • Multi-Channel Social Integration
  • Marketing Automation
  • Sentiment Analysis
  • Live Chat
  • Lead Nurturing

Social CRM Tools Buyers Guide

What is a social CRM tool?

A social customer relationship management (CRM) tool is a combination of the features of social media and CRM software. The tool helps businesses engage with customers on various social media platforms. 

Businesses can track, monitor, and respond to all customer interactions using a centralized dashboard. This avoids asking employees to individually review hundreds of posts, mentions, comments, and hashtags every day.

The benefits of social CRM tools

Businesses primarily use social CRM tools to monitor their brand mentions on social media and manage interactions. Whether it’s a tweet complaining about a product or an Instagram story about your store, the tools let you address all such social interactions quickly and efficiently. 

Listed below are some of the benefits of using a social CRM tool: 

  • Centralize all social media interactions: The software’s centralized dashboard lets you monitor and manage social media interactions. This saves a lot of time and ensures that no activity on, or mention of, your brand goes unacknowledged.
  • Gain better insights into your target audience: Businesses can gain insights about their target audience with features such as social listening, customer social profiles, automated reports, and advanced analytics. These insights can help your sales and marketing teams improve customer segmentation and targeting.
  • Improve customer retention and generate leads: The tool helps you quickly respond to queries on social media. This can improve retention as customers will notice that your business is prompt in responses. Using behavioural and linguistic triggers, you can also find prospective customers who like or follow you or your competitors.
  • Engage customers and build your brand reputation: The tool keeps you connected with your target audience via their social feed. Quick responses to customer queries will keep them engaged with your brand, allowing you to build your reputation online.

Typical features of social CRM tools

  • Social media integration: Connect multiple social media platforms, including Facebook, Instagram, Twitter, and Linkedin, to a single portal. 
  • Centralized responding: Respond to comments, messages, and mentions on multiple social platforms from within the CRM system. 
  • Content sharing: Share brand-related content on multiple social platforms to engage with existing and prospective customers.
  • Social media monitoring: Listen for brand mentions by auto-monitoring comments, posts, and hashtags on various social media platforms. Seek out customer complaints and problems, while also identifying customer trends.
  • Customer social profiles: Use publicly available data from customers’ social media accounts to understand your audience; also, get a better idea of the customers’ needs and interests.
  • Reporting/analytics: Track and monitor audience engagement; also, get customized reports of their activity.

Considerations when buying social CRM tools

  • Check for social media integration with your CRM tool: Many CRM solutions integrate with social media platforms and offer similar functionalities as social CRM tools .
  • Assess your analytics requirements: Some vendors offer marketing and analytics tools with advanced tracking and analytical capabilities. These tools generate deeper insights than a social CRM tool. If your use case is more aligned with social media management or marketing, consider using these tools instead of social CRM.
  • Marketing and sales automation trends: As social media becomes "the" platform for sales and marketing campaigns , businesses will want a social CRM tool that offers this functionality or integrates with another platform that does. Some vendors are offering this functionality through third-party providers.
  • Social commerce/selling to grow exponentially: As social commerce gains traction, social media platforms are proving to be integral . Businesses are using social media networks and messaging platforms, such as WeChat , to expand their digital storefronts. Based on this trend, we expect social CRM tool vendors to offer integrations with social commerce/selling tools. The integration would allow users to manage interactions and sales from a central portal.