Marketing Attribution Software

Marketing Attribution software helps marketers identify the best performing advertising channels for the company.

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Funnel is an automated data collection solution that's changing how marketers across the world analyze their data. We integrate with over 400 sources out of the box (plus additional sources upon request) to collect, map and clean all of your marketing data and send it to a BI tool, Google Data Studio, Dashboard Solution, or any other destination. When you let Funnel take care of the data collection, you can spend more time on ROI analysis, campaign optimization and strategy building. Learn more about Funnel Automate marketing data collection from over 400 sources and start understanding your data better. Free trial available. Learn more about Funnel
Multi-touch attribution, Integrated with Google Analytics. Odyssey provides you with Actionable insights such as suggested ad spend and incrementality index. After importing your cost data, you can see your under- or overspend per channel, campaign, keyword, etc.Installation can be done within a day Learn more about Odyssey Attribution Multi-touch attribution, integrated with Google Analytics. Actionable insights such as suggested ad spend and incrementality index. Learn more about Odyssey Attribution
TapClicks is world class reporting that saves you time, in the file type you want. Export and schedule automatic reports into Email, Word, Excel, PDF and PowerPoint. We save you from manually generating dozens of separate reports. TapClicks comes loaded with both pre-built visualizations and with a library of widgets you can setup to answer the business questions you regularly face or that come up on the fly. Enhance your ability to make the right decisions, with impactful visualizations. Learn more about TapClicks Web-based reporting & analytics platform - consolidating marketing data & performance metrics into a single dashboard. Learn more about TapClicks
AppsFlyer's attribution platform enables marketers to attribute every app install to the marketing campaign and media source that drove it. Granular dashboards report which network or channel, ad type, ad group, and ad creative drove each user. Deep integrations with nearly every media source and marketing platform including Facebook, Google, and Twitter make it easy to attribute every install to its source. Learn more about AppsFlyer AppsFlyer's platform enables marketers to attribute every app install to the marketing campaign and media source that drove it. Learn more about AppsFlyer
DailyStorys value proposition is to give you great customer service provided by our expert customer success team. Combined with the DailyStory marketing cloud, together we help you achieve your marketing and sales objectives. The DailyStory marketing cloud includes all the marketing automation features and capabilities you need to run large or small campaigns: email marketing, text message marketing, link tracking, landing pages, multi-channel campaigns, contact management and much more. Learn more about DailyStory DailyStorys value proposition is to give you both great customer service and a complete marketing automation platform. Learn more about DailyStory
Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databasesto get real results, in real time. Lookers lightweight open architecture make it easy for developers to quickly and flexibly build, deploy, and iterate custom on data applications. Data exploration and analytics solution combining modeling, transformations, and derivations at the same layer.
Marketing attribution software that shows the impact of every customer interaction that the business participates in. Marketing attribution software that shows the impact of every customer interaction that the business participates in.
LeadsRx is a marketing attribution tool that shows marketers which of their programs are resulting in conversions. The system uses a unique Universal Pixel that captures entire customer journeys across digital ads, social referrals, organic search, broadcast spots, and more. Marketers who use LeadsRx understand the mix of marketing programs that drive revenue and can eliminate wasted ad spend, improve conversions, and improve overall Return On Advertising Spend (ROAS). Marketing attribution for online and offline attribution in B2B and B2C enterprises. Works with digital and offline programs.
ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Full featured digital marketing platform built for marketing agencies
TrackMavens marketing analytics platform helps you prove ROI and improve results on 18 digital channels including social, ads, PR, automation, and CRM. TrackMavens marketing analytics platform helps you prove ROI and improve results.
PixelMe is a multi-touch Customer Attribution platform for savvy marketers. Unify your marketing data to attribute every marketing effort, track ROI, view customer journeys, and optimize your budgets for growth. View visits, conversions, CAC, and revenue across every marketing channel & campaign. Then, optimize your top advertising channels with our link marketing tools. Automatically build retargeting audiences from any link you share to boost conversions. Customer Attribution platform for savvy marketers.
CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time. Measure true customer acquisition costs across channels against customer lifetime value, enhance campaign performance and media mix.
Built for marketers, by marketers. Aggregate all your marketing data into one place, in real time. 100+ integrations. Reduce manual reporting time by 90%. No developers or SQL knowledge required. Integrations include: Fb, Insta, Snapchat, Linkedin, Pinterest, Twitter, Adwords, Outbrain, Adroll & more. Extract data & send it to visualization tools like Tableau, Looker, Google Data Studio, Google Sheets & more. Take control of your marketing data. Get all your marketing data in one place. Having data challenges? Reach out. We can help!
Cloud-based solution for businesses that helps manage affiliate campaigns via traffic distribution, anti-fraud kit, and more. Cloud-based solution for businesses that helps manage affiliate campaigns via traffic distribution, anti-fraud kit, and more.
Bizible's marketing attribution solution allows B2B marketing teams to effectively track and optimize their efforts based on sales outcomes like revenue. Bizible's technology allows companies to accurately track offline revenue back to the exact online marketing source.
Attribution is simplifying multi-touch attribution, making it easy for marketers to track & optimize conversion, cost and revenue for every touch and channel across the buying journey. With cohort analysis, multi-day return on ad spend, and secure integration with all ad platforms, you have the insight to deliver more revenue with less spend. Ranked #1 by G2 Grid for ease of setup, Attribution can be installed in minutes natively or using any CRM or ecommerce tool. Request a free demo today! Full funnel conversion and revenue tracking solution for your marketing channels including day-by-day cohort based Return on Ad Spend.
DemandJump's customer acquisition platform enables marketers to find new sources of qualified traffic with absolute precision by locating untapped customers three steps before they reach your website or your competitors. We pair advanced market intelligence with your own data and deliver the most advanced, customizable marketing attribution package available to marketers. With DemandJump you will find new customers, increase conversion rates, grow revenue and reduce costs. DemandJump is changing the way companies find new customers online.
Data is not the goal - more conversions is! Oribi helps marketers to get actionable insights, gain full power over their marketing efforts and impact, and make smarter decisions that drive results. With an extremely easy interface, a smart algorithm, and the right set of features, Oribi makes you fully independent of developers and analysts and serves as your single source of truth to monitor, analyze, optimize, and share your marketing efforts. 'Code free', self-served analytics, that get you the answers you need to focus your resources right & increase conversions on your site
Keen takes marketing attribution to the next level, integrating all your channels, not just digital. Keen can use your attribution data as a helpful dataset to calculate the full financial contribution for each channel. More importantly, Keen's forward-focused algorithms model a prescriptive marketing plan to optimize your investments by channel, by week; a plan that can be updated in real-time. Keen's platform measures Marketing's financial impact across all channels and models the optimal future investment by channel by week.
Measured helps inform the incrementality of paid media for acquisition marketers to drive cross-channel investment decisions. Its approach is rooted in innovative, always-on A/B experimentation, proven to be the most effective and accurate methodology for determining incremental contribution. Incrementality drives Measured's cross-channel attribution and decisioning platform. Measured is powered by a privacy-compliant and quality-controlled marketing data platform provided as a service. Measured leads cross-channel media incrementality measurement to inform portfolio media investment decisions.
Our solution matches the IP addresses of companies that visit your website against our database in order to tell you the names of those businesses and more. We mine the data to give you even more firmographic details like their location, industry, and pages viewed. So while typical web analytics tools show you website performance metrics, VisitorView shows you the companies visiting your site, enabling you to pass along actionable information to your sales force, turning your traffic into sales. A marketing analytics solution that gives you the information needed to deliver quality prospects for your sales team.
Roivenue is a data-driven SaaS suite for managing marketing ROI and channel attribution. It is the most precise way to manage your entire marketing investment. Using data-driven attribution models and CLV, it allows marketers to identify underperforming campaigns, address over-invested channels, and make decisions that maximize ROI. Roivenue is designed to be used by CMO and other marketing decision makers enabling them to make informed overall budget decisions tuned to their specific goals. Data-driven SaaS suite for managing marketing ROI and channel attribution.
An attribution software for businesses who want to keep it simple, cost effective, and non-intrusive. Prismana helps businesses understand which marketing channels are effective and which ones need work. Because it generates better data for existing client systems, there is no disruption in reporting and very little effort involved in implementation. Best of all, it is completely invisible to the user so there are no concerns about customers gaming your systems or tampering with conversions. An attribution software for businesses who want to keep it simple, cost effective, and non-intrusive.
Data-driven marketing attribution which enables marketers to make revenue based decisions in real-time. Data-driven marketing attribution which enables marketers to make revenue based decisions in real-time.
Marketing attribution platform that helps offline and online advertisers identify the channels customers are using to find them. Marketing attribution platform that helps offline and online advertisers identify the channels customers are using to find them.
Rockerbox provides enterprise-grade multi-touch attribution, made simple and affordable. Machine learning models use your data to accurately assign credit to each marketing interaction. Get onboarded in a few weeks, not months. Simple and affordable multi-touch attribution. Machine learning models.
Wizaly is an Algorithmic Multichannel Attribution Platform and calculates the true value of each channel of your marketing campaign. Wizaly is an Algorithmic Multichannel Attribution Platform and calculates the true value of each channel of your marketing campaign.
Location-based advertising platform that allows marketers, publishers, and channel partners to use location data to know more about their audience and optimize their advertising campaigns. Location-based advertising platform that allows businesses to use location data to know more about their audience.

by AdTriba

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The simplest way for digital advertisers to get an accurate view of their cross-channel digital marketing performance. The simplest way for digital advertisers to get an accurate view of their cross-channel digital marketing performance.

by Singular

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Singular transforms marketing data into accurate, granular and actionable insights to drive growth. By unifying marketing campaign data with attribution data, marketers can measure ROI from every touchpoint across multiple channels for a single source of truth. Singular global customers include Lyft, LinkedIn, Zynga, Glovo, Supercell, Wish, Wealthfront, Glu, Netmarble, Cleartrip, StichFix, AirBnb and more. The new standard in growth marketing. Unify your siloed data, activate cross-device attribution, expose insights needed to scale.

by OptiMine Software

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Web-based agile marketing system that offers ROI tracking, ad level insights, and lead generation. Web-based agile marketing system that offers ROI tracking, ad level insights, and lead generation.

by Divvit

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Divvit is an intelligent ecommerce analytics platform that empowers online retailers, by providing real-time data that helps save money, ensure efficient spending and increase revenue. Divvit was designed with the end user in mind, and makes the confusing simple, with an easy to use interface that cuts through all the data points to give you the exact metrics you need when you need them. Divvit is an intelligent ecommerce analytics platform that empowers online retailers, by providing real-time data that helps save money

by Ferrite Labs

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Step into the labs and analyze exactly which of your marketing tactics contribute to successful customer journeys, and more importantly, which don't. Don't worry, you don't need a data science degree (or any degree) here. Just a passion for tinkering and optimizing the paths your prospects and customers take as they interact with your brand. Keep the tools you know and love to execute and leverage Ferrite Labs to make them sing. Helps marketers definitively understand which tactics work, which don't, and offers the tools to fix them.

by Conversion Logic

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Conversion Logic attribution platform, XC Logic delivers actionable insights in real-time. Conversion Logic attribution platform, XC Logic delivers actionable insights in real-time.

by InfiniGrow

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InfiniGrow is an AI-powered marketing planning and analytics platform that enables marketing teams to optimally allocate their budget across all marketing channels, according to the most relevant and updated data, at any given moment. Using the platform's unique technology, InfiniGrow automatically provides ongoing recommendations so that the marketing team can focus on the execution - the creative work, without worrying about all the numbers and guesswork that surrounds it. InfiniGrow is an AI-powered marketing planning and analytics platform for data-driven marketing teams.

by Impact

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Altitude is your marketing source of truth tracking, cleansing, normalizing channel-specific data into a single coherent system of record. Everything from your marketing KPIs to deep insights are consistently measured and effortlessly derived from a trustworthy cross-device view of the customer journey, using our analytics suite or yours. Leverage sophisticated attribution models to make informed and confident decisions on how to best allocate your marketing spend and effectively drive growth. Unify & analyze the data across your marketing channels for deep insights into customer trends and behaviors for smarter media buying.

by Fospha Marketing

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Fospha Marketing was recently voted Best Attribution Platform at the 2019 Martech Awards in New York. Fospha Marketing is an independent attribution provider that solves marketing challenges using data science, AI, products and people. We unlock the hidden value in your data to reduce cost, increase efficiency and drive growth by building customer data platforms for our clients to power data-driven Multi-Touch Attribution (MTA) and Marketing Mix Modelling (MMM). Multi-touch attribution tool that enables marketers to manage customer data, analyze customer journey, and produce actionable insights.

by Leadtosale

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You Need Better Conversion Tracking Software. Take your tracking to the next level and optimise beyond leads to sales. Leadtosale is an all-in-one conversion tracking platform to connect leads, phone calls and sales to your digital advertising and acquisition. Easily import offline conversions, sales and phone calls. All-in-one Conversion Tracking with Leadtosale!

by Objective Partners

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The leading marketing measurement and prediction software designed to track and optimize your multi-channel media investments. Using multi-touch attribution and media mix modelling, it provides a holistic overview of the effectiveness of all on- and offline media channels. The prediction and optimization tool allows you to steer your campaigns and maximize ROI. The leading marketing measurement and prediction software designed to track and optimize your multi-channel media investments.

by Marketing Evolution

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Marketing Evolutions multi-touch attribution software enables you to track sales to particular ads so you can optimize your spend. Marketing Evolutions multi-touch attribution software enables you to track sales to particular ads so you can optimize your spend.

by Strala

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Algorithmic and heuristic attribution software made possible by pre-defined standardized tracking codes. Algorithmic and heuristic attribution software made possible by pre-defined standardized tracking codes.

by Semcasting

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The Attributor is a self-serve platform that provides proof of audience performance and measurement of the true ROI of any campaign. This patented process is truly omni-channel, matching to any form of marketing traffic. This includes display ad impressions, website visits, email, connected TV, direct mail, radio, store visits, and CRM customers at either home and business locations. The Attributor's automation engine supports attribution as part of the marketing workflow. Request a demo now! The Attributor is a self-serve platform that provides marketers proof of audience performance to measure the true ROI of any campaign.
Web-based marketing observation software for measuring impact and optimizing actions accordingly. Web-based marketing observation software for measuring impact and optimizing actions accordingly.

by YouGov

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YouGov is a global provider of data and analysis generated by consumer panels in 42 markets. We are powered by our unique connected data set, The YouGov Cube, encompassing hundreds of thousands of variables and over a decade of data on our panel members. With our continuously updated data we are able to provide the most accurate, complete, and dynamic portrait of the world. YouGov is a global research and data analytics group, collecting consumer data in 42 markets.

by LandingTrack

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Are you fed up with having multiple tabs open to cross reference traffic? LandingTrack is the solution. It is a completely automated system that controls and manages all traffic from just one platform, freeing up your time to concentrate on the important aspects of your business. Tired of blocking Manually those non converting source? LandingTrack will do it for you if you work with: PropellerAds, ExoClick, Zeropark, TONIC, PopCash, PopAds, PlugRush, SelfAdvertiser, Yeesshh, Active Revenue Automate all your Advertising Campaigns. Track all your events. Optimize your sources automatically. Your One_Stop_Solution

by myBrand

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Brand center for brick and mortar marketing. myBrand continues where other retail IT solutions, like MRM and DAM, stop. myBrand enables marketers to take full control of delivering and maintaining the intended brand experience to all stores and, at the same time, lower operational costs and reduce cycle times. myBrand is closing the gap between digital and physical worlds. Brand center for brick and mortar marketing. Improve the brand experience in your stores by managing your physical brand expressions.
Veritone Attribute gives radio and television broadcasters the ability to measure the effectiveness of advertising campaigns in near real-time. It correlates advertising campaigns with the actions the target audience has taken on the advertisers website within the advertiser's given custom attribution time span. Attribute not only collects data and provides analysis on pre-recorded spots, but on live reads and organic mentions as well leveraging Veritones proprietary AI technology. Veritone Attribute gives radio and TV broadcasters the ability to measure the effectiveness of advertising campaigns in near real-time.

by Align.ly

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Analytics and attribution software platform for data-driven B2B marketers using Salesforce as their CRM. Analytics and attribution software platform for data-driven B2B marketers using Salesforce as their CRM.

by CustomerLabs

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CustomerLabs Marketing Insights solves one of the major pain points of SMB marketers: How are visitors interacting with my messages across channels. With multi channel attribution reports get to know where your users come from, how they interact with your brand, which campaigns are of interest to them and much more. Get a completely customized attribution report that solves all your customer data questions and gives the actionable insights you need. CustomerLabs Marketing Insights delivers the actionable intelligence you need with advanced analytics reports