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Marketing Analytics Software

Marketing Analytics software collects and processes data needed for performance evaluation and strategic planning within marketing departments.

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Most reviewed software

Explore the most reviewed products by our users on the Marketing Analytics Software

South Africa Show local products
Trusted by teams of 2 to 20,000 to plan, track, and collaborate on work, Jira offers every team the top tools and practices for growth. Learn more about Jira
Jira is the #1 agile project management tool for all teams to plan, track, and manage any project. Customize workflows to your team’s processes, integrate with over 3,000 apps, automate any task or process with a few clicks, and get rid of mundane tasks with AI. As your single source of truth, Jira seamlessly connects teams that build software with those who launch and support it, so you never lose track of progress or context. And with a free edition, teams of up to ten users can leverage all the power of Jira at no cost, forever. Learn more about Jira

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Learn more about AgencyAnalytics
Agency Analytics is an enterprise marketing dashboard that impresses clients and saves time. White label the dashboard and give clients their own personal logins to let them see your marketing campaign success. SEO tools like rank tracking, audits and backlink reports are built in. Integrate 75+ other services like social media, call tracking, analytics, and PPC to get the whole picture. Then schedule custom PDF marketing reports that are delivered to your client's inbox. Learn more about AgencyAnalytics

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Create custom metrics to show value, KPIs to stakeholders, and more. Easily create these for analysis and visualization. Learn more about TapClicks
The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. TapClicks integrates more than 250 data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the most popular marketing and advertising tools used in the industry today. Learn more about TapClicks

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Built by fundraisers for fundraisers, GivingDNA empowers fundraisers with data analytics and wealth screening. Learn more about GivingDNA
GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences. GivingDNA enriches your data with third-party insights so that you can see a 360 view of your constituents. It is easy to use and doesn't require any coding or advanced spreadsheet skills. Learn more about GivingDNA

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Dataslayer.ai: Enhance your data workflows with our intuitive and comprehensive data integration platform. Learn more about Dataslayer
Dataslayer.ai is a leading data integration platform that seamlessly extracts, transforms, and loads data from a variety of sources directly into popular analytics and visualization tools such as Google Sheets, Looker Studio, BigQuery, or PowerBI. Designed with a user-friendly interface, Dataslayer supports an extensive range of data sources including social media, digital advertising platforms, and CRM systems. It offers automated data refreshes, comprehensive data merging capabilities, and advanced filtering options to ensure accurate, real-time data for effective reporting and strategic decision-making. Dataslayer is the perfect solution for marketers, analysts, and businesses looking to maximize data insights and enhance workflow efficiency. Learn more about Dataslayer

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.
Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns Learn more about Mailchimp

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors. Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords. Learn more about Google Analytics 360

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with built-in SEO optimization. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Get started for free. Learn more about HubSpot Marketing Hub

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
On monday.com, marketing teams can track and monitor the progress of multiple campaigns using custom high-level dashboards.
On monday.com's open platform, entire marketing teams can manage marketing campaigns from ideation through analysis more effectively than ever before. With dozens of integrations and apps, monday.com lets marketing professionals import data from the software they're already using. That way everyone on your team can see where everything stands at a glance on customizable, drag-and-drop platforms that show exactly what information is relevant to your campaigns. Learn more about monday.com

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster. Learn more about Hootsuite

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.
Zoho Social is a comprehensive social media management tool that helps you manage your social media marketing and grow your brand's presence. Zoho Social supports major platforms such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, Google My Business, and TikTok (not available for India due to ongoing regulatory restrictions). Key Zoho Social features include content publishing, scheduling, monitoring, collaboration, and analytics. Learn more about Zoho Social

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Wrike is a marketing work management software for enterprise teams with proofing, time tracking, Gantt charts, Kanban boards, and more.
Wrike is an award-winning marketing work management software for enterprise teams. It offers advanced security and full customization for marketing teams. Design, events, and digital teams can all benefit from its Gantt charts, custom workflows, shareable dashboards, built-in proofing, request forms, and automated approvals. Integrates with Adobe Creative Cloud for shorter review cycles. Learn more about Wrike

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More!
The Tableau platform provides the marketing analytics capabilities that enterprises need, and adapts to your environment with unmatched flexibility and choice, while meeting the toughest governance and security requirements. People love using Tableau because it is both powerful and intuitive. Tableau leads the industry with the most passionate user community, over 80,000 customers, and a commitment to customer-focused innovation. Learn more about Tableau

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users. Learn more about Semrush

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Cloud-based service that allows you to create anything from simple websites to complex applications for businesses of all sizes.
Google Cloud Platform is cloud-based service that allows you to create anything from simple websites to complex applications for businesses of all sizes in all industries. Google Cloud Platform offers a scalable data warehouse powered by cloud storage and machine learning, as well as relational databases for transactions, complex queries, and more. New customers get $300 in free credits during the first 90 days after exhausting free usage which is available across 20+ different products. Learn more about Google Cloud

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Grow your leads and convert more deals by adding the power of marketing to your sales arsenal with Constant Contact Lead Gen & CRM.
Constant Contact delivers for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Learn more about Lead Gen & CRM (formerly SharpSpring)

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
100k+ ecommerce stores use Omnisend's all-in-one email marketing tool to build customer relationships, analyze marketing & sales data.
Omnisend’s all-in-one email marketing, pop up, newsletter & SMS tool automates your marketing across the entire customer journey. Learn more about your audiences and easily optimize your marketing strategies with our ecommerce reporting and analytics tools. Get real-time tracking on new subscribers, shopper activity and customer sales to create personalized campaigns that engage and build customer loyalty. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more. Learn more about Omnisend

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization, with efficiency at scale. Learn more about Marketo Engage

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
ContentStudio is a data-driven content marketing and social media tool that allows you to discover, compose and share engaging content.
ContentStudio is a multi-use social media management and content marketing tool that allows you to discover, compose and share the best content. It has a suite of products for content discovery, publishing, planning, analytics and automation to help marketing teams work and collaborate efficiently. It is the perfect tool for discovering trending content, managing multiple social media networks, recycling evergreen posts, analyzing performance, collaborating with the team and a lot more. Learn more about ContentStudio

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling. Learn more about Salesforce Marketing Cloud Account Engagement

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Improve social strategy with a powerful social media analytics and reporting suite | Try Sprout Free For 30 Days.
Sprout Social offers powerful social media analytics and reporting solutions for leading agencies and brands including Hyatt, Ogilvy, Leo Burnett, Evernote and Microsoft. Sprout enables brands to simplify social analysis, benchmark competitors, track hashtags, gauge customer engagement and much more | Try Sprout Free For 30 Days. Learn more about Sprout Social

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Ahrefs is an all-in-one SEO toolset that helps boost the organic search growth of your website.
Ahrefs is trusted by SEOs and marketers worldwide as the ultimate toolset for SEO, powered by industry-leading data. Boasting the #1 most active SEO crawler, Ahrefs crawls the web 24/7, stores vasts amount of data, and makes it easily accessible via its user-friendly user interface. This data is vital for every SEO task, including: keyword research, link building, content marketing, competitive research, website audits, and rank tracking. Designed by SEOs for SEOs, Ahrefs helps you boost any website's organic traffic efficiently, being a key asset for digital marketing success. Learn more about Ahrefs

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.
Hotjar is built to compliment your traditional analytics. Where they tell you the "what," Hotjar reveals the "why." Go beyond the numbers to view your users' complete journey with session recordings or spot patterns in their behavior with heatmaps. Hear what they think and feel through interviews and frequent feedback in an all-in-one digital experience insights platform. Learn more about Hotjar

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Campaign Monitor by Marigold is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
Campaign Monitor by Marigold is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise. Learn more about Campaign Monitor by Marigold

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking
Build customer relationships for life with data-first digital marketing
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data alongside offline data to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions. Learn more about Salesforce Marketing Cloud

Features

  • Website Analytics
  • Ad hoc Reporting
  • Data Import/Export
  • KPI Monitoring
  • Reporting & Statistics
  • Data Visualization
  • Conversion Tracking
  • Keyword Tracking
  • Dashboard
  • Search/Filter
  • Data Source Connectors
  • ROI Tracking