145 results
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Remote assist, digital workflows with step-by-step guidance and 3D creator & viewer for unlocking augmented reality powered processes. Learn more about oculavis SHARE
oculavis is redefining the way, workers interact with machinery & equipment. The augmented reality platform oculavis SHARE brings that vision to life with remote expert support, augmented reality workflows and industrial grade management features that covers use cases like remote customer services, global networking of manufacturing plants, remote audits or maintenance. The whitelabel options enable our customers to offer their own AR solution based on our multiple award winning platform. Learn more about oculavis SHARE

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Viewit3D is an all-in-one Augmented Reality and 3D product visualization for businesses Learn more about Viewit3d
Increase sales & reduce returns thanks to 3D and augmented reality product visualization Viewit3D is an all-in-one Augmented Reality (AR) and 3D product visualization solution. Viewit3D main features : - Request and manage 3D models - Customize Product Scene - Publish 3D experience on any channel - Track views & usage metrics Viewit3D is Web-based, so user don't need to download any app, and EASY to implement (no coding skills required). It is compatible with any website or app. Learn more about Viewit3d

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  • Cross-Device Publishing
VSight Remote enables experts to connect to the field, which is the point of impact, instantaneously and solve the problems remotely. Learn more about VSight Remote
Manufacturing companies are losing 20.000$ per minute because of industrial machinery downtime. This price consist of the stoppage of the production line, expenses for bringing experts to the field, and being late on orders. VSight Remote enables experts to connect to the field, which is the point of impact, instantaneously, and solve the problems remotely. 2-way video and audio communication, PDFs, manuals, step by step instructions, and 3-D models are represented in the real world. Learn more about VSight Remote

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No-code Augmented Reality (AR) cloud based platform, with everything you need to create, edit, publish & access AR experiences. Learn more about BUNDLAR
BUNDLAR is an Augmented Reality (AR) Platform designed for organizations to rapidly create, edit and access AR experiences in a matter of minutes, without having to write a single line of code. The easy-to-use AR Platform empowers users to scale, track, and provide experiential training, learning, tour, and marketing solutions that are built for todays audience, and deliver measurable results. Learn more about BUNDLAR

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Augmentir is the world's only AI-Powered Connected Worker platform for manufacturing and service companies. Learn more about Augmentir
Augmentir is the world's only AI-Powered Connected Worker platform. Augmentir helps manufacturing and service companies improve the safety, quality, and productivity of their frontline workforce. With Augmentir's suite of AI-powered tools, industrial companies can guide workers with digital, augmented work instructions, support virtual communication and remote work scenarios with Augmentir Remote Assist, and drive continuous improvement with operational insights driven from Augmentir's AI. Learn more about Augmentir

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On-premise game engine that helps developers assemble assets, create games & experiences in 3D, manage crashes, and more.
Software solution for real-time game and content developers which is powered by tools and services to help create interactive content. With its all-in-one editor, the app is compatible with Windows, Mac, and Linux. It supports both 2D and 3D content with a number of custom tools available. Learn more about Unity

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  • Drag & Drop
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Cloud based platform empowering brands and retailers with live 3D & AR Product View, Configuration and Customization
Zakeke is a cloud platform empowering brands to offer their customers live Product Customization and 3D & AR view. By integrating it with your store, your customers will be able to customize your products with texts, images, materials, colors and more, before they buy them. The 3D Product Configurator offer an immersive and unique 3D shopping experience with AR, transforming customers into creators! Learn more about Zakeke

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  • Drag & Drop
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  • Cross-Device Publishing
TeamViewer Pilot provides easy, fast, and secure remote assistance to identify and solve problems in the real world.
TeamViewer Pilot provides easy, fast, and secure remote assistance to identify and solve problems in the real world. It enables you to fix issues beyond the screen no matter how far away you are.

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Transform operations, transfer knowledge & improve workforce productivity & efficiency with real-time, step-by-step work instructions.
Use industrial AR to improve workforce productivity, efficiency & customer satisfaction with real-time, step-by-step work instructions. Choose apps to suit specific business goals. Leverage best-of-breed automation, analytics, IoT & AR expertise. Improve operations & increase visibility, making it easier to identify bottlenecks & avoid unplanned downtime. Reduce operator training time & identify improvement opportunities. Help operators hone & exp& skills, & improve engagement & retention. Learn more about FactoryTalk

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Augmented reality platform that can be used as a marketing tool. Businesses can create AR effects, publish them & connect with experts.
Augmented reality platform that can be used as a marketing tool. Businesses can create AR effects, publish them & connect with experts.

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Blitzz empowers Customer Support, Sales & Field Service teams with remote video, AR & AI without an app download.
Blitzz provides users a user-friendly solution for remote video inspections and customer support over live video without an app download. Customer Support techs can remotely see a customer’s equipment and use Blitzz to diagnose and solve the problem remotely. Use advanced features like markup images to collaborate on solutions and get tips about where they could get stuck while doing repairs. Blitzz is deeply integrated with CRMs and ITSMs like Salesforce, Zendesk, and ServiceNow. Learn more about Blitzz

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Onsight's advanced AI & AR tech captures, correlates & presents critical info to your workforce, building a scalable knowledge network.
Librestream transforms workforces with AR & AI- enabled knowledge networks for safer, more efficient & resilient workforces. Librestream’s Onsight solution is the leading augmented reality platform, built for industrial enterprises & deployed in 193 countries, on 6 continents, & supports translations in 27 languages. Compatible with existing workflows and ecosystems, Onsight provides immediate access to the content, people, relevant data, & guidance needed — in any environment & on any device. Learn more about Librestream Onsight

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
HoloBuilder is the fastest & easiest way to document construction site progress with 360° pictures in a secure SaaS cloud environment.
HoloBuilder is the fastest and easiest way for construction teams to document and access site progress. With a super-fast and efficient site capturing workflow, tens of thousands of construction projects leverage HoloBuilder to create a digital replica of their job sites using 360 images and access the site remotely from anywhere. For thousands of Owners, GCs, and Subcontractors is the missing link between planning and execution with a complete record of construction activities. Learn more about HoloBuilder

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Aryel is the #1 WebAR marketing platform to launch engaging AR marketing campaigns in a snap. No apps, no coding, easy-peasy!
Aryel is a SaaS marketing platform that helps brands and creative agencies to easily launch engaging WebAR marketing campaigns via drag and drop, publish them through a simple custom-URL, measure goals and conversions, and connect the campaign with the most used marketing tools. Today, more than 500 agencies and brands are using Aryel, including: 900wine, AR Market, Covestro, Datalogic, dillo., Fratelli Beretta, JotUrl, KPET, Lavazza, Lhub Agency, Longstripe Creative...and many more! Learn more about Aryel

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Helps businesses to showcase their brands and products in 3D and Augmented Reality (AR).
3D and AR visualization solutions for business. Sketchfab is the leading platform to publish, share, and integrate interactive 3D and AR experiences anywhere online: websites, eCommerce platforms, blogs, articles, advertising campaigns, and across social channels. Visit us: sketchfab.com/enterprise Learn more about Sketchfab

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  • Drag & Drop
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  • Cross-Device Publishing
We provide next gen video collaboration services to enable company experts to work virtually side-by-side with anyone needing help.
Help Lightning is a B2B software company specializing in remote assistance. We provide next generation video collaboration services that enable a company’s experts to work virtually side-by-side with anyone needing help, anywhere in the world. Our cloud-based solution applies augmented reality features, including the merging of two video streams and the use of 3D annotation to improve real-time communications and solve difficult problems. Our software works with all your existing devices. Learn more about Help Lightning

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
ZapWorks is the complete augmented reality toolkit for designers and developers who want to push the boundaries of creativity.
ZapWorks is the complete augmented reality toolkit for designers and developers. Combining powerful best-in-class features such as world tracking, face tracking and Sketchfab integration with ease of use, you can rapidly build, instantly preview, publish, analyze and scale immersive AR experiences across the complete customer journey. ZapWorks Studio enables you to create fully-customizable experiences across print, product, packaging, retail, events and much more - with or without code. Learn more about ZapWorks

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Cloud-based augmented reality application that helps businesses and agencies build web AR experiences and visualize products in 3D.
Vossle is a DIY platform to create Web Augmented Reality (WebAR),Tryon Experiences, Green Screen Chroma Key Videos and AR Games in under one minute. It helps businesses create smashing augmented reality campaigns without any coding. Users can experience these AR campaigns without any app downloads. Vossle will also power Tryon features on a human face. You can instantly create these real-time and interactive Tryons using the Vossle dashboard. Learn more about Vossle

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Customize products and design spaces by interactively placing and positioning virtual product models into the actual environment.
Extend visual product configurations to augmented reality experiences. Powertrak AR changes how businesses communicate and sell configurable products by empowering customers to configure, price, quote, and save/share designs. Visualize how the product looks and fits in the space before buying. Monitor product pricing with our real-time shopping cart to determine if the budget has been met or exceeded. Save one or many design layouts, send to decision-makers, and generate a quote. Learn more about Powertrak CPQ Software Suite

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
PaleBlue¿s AR provides a more effective, relevant, and contextual learning for your workforce with better results.
PaleBlue is the leading provider of Industrial VR Simulations, creating Virtual Reality, Augmented Reality, and 3D simulators for the real world. Our solutions in digitization help our clients to intensify training, streamline workflow, improve safety, and reduce costs worldwide. Ultimately, in partnership with its customers, PaleBlue seeks to make businesses run better, be safer, and have all the tools at their fingertips. Learn more about PaleBlue

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
A 3D animated visualisation that appears on the screen of a mobile phone/tablet for an ideal product presentation.
A 3D animated visualisation that appears on the screen of a mobile phone/tablet for an ideal product presentation.

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Allows artists to create and show new dimensions of art by linking classical with digital art.
Artivive allows artists to create and show new dimensions of art by linking classical with digital art. Our vision is to change how art is created and consumed - and build the community around augmented reality art. Our mission is to democratize augmented reality for the art world. #bringArtToLife Learn more about Artivive

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  • Drag & Drop
  • Content Creation
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  • Cross-Device Publishing
The Streem platform provides real-time consumer engagement using AR/AI tools in tandem with remote video collaboration.
An AR enhanced view of the world gives your team unprecedented power to build extraordinary customer experiences. The Streem platform provides real-time consumer engagement using remote video and AR technology. Our AR toolkit allows experts to guide customers in an AR assisted spatial experience. Utilized in tandem with our video connection platform, the Streem AR toolkit helps organizations efficiently execute traditionally time-consuming tasks like quoting, support, warranties, and more. Learn more about Streem

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Create realistic virtual products fast, embed them onto your website, and track traffic and engagement.
BRIO is a cloud-based, interactive 3D presentation and AR e-commerce platform. BRIO makes it easy to create and share photorealistic Augmented Reality (AR), Virtual Reality (VR), and 3D content. AR experiences as part of your strategy can increase conversions and engagement up to 40%. When used in e-commerce AR experiences reduce returns by up to 50%! Create realistic virtual products fast, embed them onto your website, and track traffic and engagement. Learn more about BrioXR

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  • Drag & Drop
  • Content Creation
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  • Cross-Device Publishing
Discover the easiest way to bring Snapchat-like Augmented Reality features to your app - the ARGear Platform.
ARGear is the easiest way for developers to add Snapchat-like AR features to their apps. We provide not only an AR SDK but also a rich AR contents archive including filters, 2D/3D stickers, background segmentation, and avatar skins. Developers can see analyze user behavior and manage their AR features and contents in the ARGear console. Learn more about ARGear

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Cloud platform for 3D/AR/VR apps and experiences
echo3D (www.echo3D.co; Techstars 19’) is a cloud platform for 3D/AR/VR that provides tools and network infrastructure to help developers & companies quickly build and deploy 3D apps, games, and content. We built a 3D-first content management system (CMS) and delivery network (CDN) and a scalable BaaS infrastructure that enables developers to build an AR/VR app backend in minutes and easily manage and publish 3D content. Learn more about echo3D

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  • Content Creation
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  • Cross-Device Publishing
Leading augmented reality platform allowing your customers to visualize your products in 3D.
Leading augmented reality platform allowing your customers to visualize your products in 3D.

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
VR platform to transform 3D models into VR, streamline communications for design intent & review & collaborate on virtual environments.
VR platform to transform 3D models into VR, streamline communications for design intent & review & collaborate on virtual environments.

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Mobile AR development solution that allows you to use all types of augmented reality content (vision and location-based).
Mobile AR development solution that allows you to use all types of augmented reality content (vision and location-based).

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Industrial augmented reality tool that provides real-time task assignments through task guidance and tracking.
Industrial augmented reality tool that provides real-time task assignments through task guidance and tracking.

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Cloud-based platform that allows users to easily create augmented reality experiences instantly available in web browsers
Cloud-based platform that allows users to easily create augmented reality experiences instantly available in web browsers

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Residential construction estimating solution that helps businesses plan, estimate, and schedule renovation or restoration of buildings.
magicplan builds mobile and cloud software to capture interior spaces. The company's mobile-first software solutions assist in the planning, estimating, and scheduling of renovation, restoration, and remodeling jobs. Every week over 50,000 new projects are managed with magicplan around the globe. magicplan was founded in 2010 in Montreal, Canada. Since the initial release, the application has been downloaded over 20 million times. Learn more about magicplan

Features

  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Intuitive drag and drop platform that allows everyone to create interactive Augmented Reality experiences with no code and no app.
Hololink is an intuitive drag and drop platform that allows everyone to use Augmented Reality to its full potential. Create interactive AR experiences in a few hours, with no coding needed. With WebAR, we make every AR experience instantly accessible on any smartphone, with no need to develop or download an app. Learn more about Hololink

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Cliplister offers a secure and centralised cloud platform to easily and securely control and deliver all of your visual assets.
As a content provider for Europes biggest e-commerce platforms, Cliplister enables manufacturers and retailers to share high quality content in the most efficient way. A single cloud platform to create value from any assets. Any channel, any device. Cliplisters Dynamic Media platform enables the automated creation and distribution of precisely tailored digital assets. Learn more about Cliplister

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
A leading Augmented Reality company. Revolutionising Industries with our Enterprise AR solution - sphere.
Cross-platform AR application connecting all modules in one; remote assistance, collaboration and workflow support.

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Online platform that allows businesses to create immersive augmented reality experiences.
Online platform that allows businesses to create immersive augmented reality experiences.

Features

  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Vuforia’s suite of industrial AR solutions makes it quick, easy, and cost-effective to deliver 2D and 3D content to frontline workers.
Vuforia’s wide-ranging suite of industrial AR solutions makes it quick, easy, and cost-effective to deliver 2D and 3D content to frontline workers in the factory or the field. Industrial enterprises can use the Vuforia suite to create powerful AR experiences such as hands-free work instructions, full scale product visualizations, remote assistance, and more. The Vuforia enterprise AR suite includes Vuforia Chalk, Vuforia Expert Capture, Vuforia Instruct, Vuforia Studio, and Vuforia Engine. Learn more about Vuforia

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
AR as a Service platform that allows companies and public organisms create augmented reality solutions without coding.
2iXR Studio is an AR as a Service platform that allows brands, agencies and public organisms create augmented reality solutions without coding and to publish in apps. Our AR solutions are varied and allow to optimize productivity in various areas: maintenance, training, marketing and sales. With 2iXR Studio you can for example create solutions as: - AR predictive and corrective maintenance, - AR business training or education, - AR treasure hunts, - AR catalog, - AR packaging, - AR try-on, etc Learn more about 2iXR

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Vuforia provides the fastest, easiest and most advanced AR solutions to help industrial enterprises address workforce challenges.
Vuforia provides the fastest, easiest and most advanced AR solutions to help industrial enterprises address workforce challenges.

Features

  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Customizable virtual dressing room that enables your shoppers to try on items using their webcam.
Customizable virtual dressing room that enables your shoppers to try on items using their webcam.

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
A software tool that allows developers to create virtual reality and augmented reality applications.
A software tool that allows developers to create virtual reality and augmented reality applications.

Features

  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Multiplatform solution that offers presentations, car 3D configurator, and virtual test drive for automotive industry.
Multiplatform solution that offers presentations, car 3D configurator, and virtual test drive for automotive industry.

Features

  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Augmented reality application for small drones. Create points of interest on the map and share points via email.
Augmented reality application for small drones. Create points of interest on the map and share points via email.

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
The easiest way to create your Augmented Reality solution for product visualization, retail & e-commerce.
The ViewAR SDK enables any webdeveloper to produce & design his own Augmented Reality solutions without having to write a single line of code. Just choose a template, select the desired features, style it and publish. Our platform supports Android, iOS, Windows 10 and WebGL. More than 15 trackings, including Apple ARKit, Google ARCore, Wikitude, Vuforia, Vision Lib Object Tracking and MS HoloLens have been integrated in the platform. Learn more about ViewAR SDK

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
REFLEKT ONE is the Operating System for Enterprise AR providing the foundation for industrial maintenance, operations & training in AR.
Just like Windows provides a basis for essential applications and professional software, REFLEKT ONE offers purpose-built solutions--from REFLEKT ONE Essentials to vertical-specific solutions built by our partners, and customer built solutions. REFLEKT ONE offers a wide range of integrations from XML-based authoring tools and IoT systems to powerful PLM software. Its modular architecture enables partners and customers to create endless possibilities to provide on-demand expert knowledge. Learn more about REFLEKT ONE

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
A software suite (Creator and Player) to create, manage and play industrial procedures with Augmented Reality.
A software suite (Creator and Player) to create, manage and play industrial procedures with Augmented Reality.

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
We revolutionise the way brands and organisations communicate with the world.
INDE is the leading provider of screen-based Augmented Reality products and solutions and one of the leading developers of MobileAR and WebAR experiences worldwide. Our next-generation digital platforms utilise the latest in AR, Motion Capture, and Computer Vision technology built into tailor-made products, including mobile, web-based, kiosk-size (HeroMirror , and big-screen AR experiences (BroadcastAR). Learn more about INDE BroadcastAR

Features

  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Design tool that allows anyone to create and publish incredible AR and VR experiences without 3D expertise or code.
Design tool that allows anyone to create and publish incredible AR and VR experiences without 3D expertise or code.

Features

  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Augmania is a Storytelling tool allowing marketers to build interactive experiences, and repurpose content in a more engaging way!
Augmania is a tech startup founded with the vision of reshaping the traditional digital marketing industry. It is a new concept in media creation & publishing. Our product is a powerful WebAR (Augmented Reality) platform for creating interactive experiences and augmenting content with no Apps, no coding skills, no waiting time, no overrated cost, and no friction to adoption. Augmania is an SAP partner and is seamlessly integrated with SAP C4/HANA Marketing cloud and Commerce solution. Learn more about Augmania

Features

  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing
Visualization platform that helps build product-customer engagement via 3D and Augmented Reality solutions.
Sayduck platform helps to visualize products in 3D and showcase them in Augmented Reality for eCommerce businesses. We provide the highest-quality and fastest-loading 3D in the industry with exclusive features, such as 3D Configurator with direct access to AR, Virtual Try-On solution for virtually allowing to try out glasses, headphones, and other accessories, or other interactive solutions such as photorealistic rendering, annotations and more. Learn more about Sayduck

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  • Drag & Drop
  • Content Creation
  • Modeling & Simulation
  • Cross-Device Publishing

Augmented Reality Buyers Guide

What is augmented reality software?

Augmented reality (AR) software is a tool that provides architects, marketers, educators, and game developers the capability to view digital interactive content, such as images, buildings, books, and media objects in real-world context. It allows them to perceive layered visualization as if the objects were right in front of them.

AR software is capable of creating virtual 3D images, designs, and multimedia over a physical space. It uses computer-generated display, sound, text, and effects. It can be used to create and improve interactive content and games as well as provide virtual training experiences.

The benefits of augmented reality software

  • Interactive content increases sales and customer retention: AR renders a 3D visual that can be interacted with realistically. Users can visualize products, such as gadgets, merchandise, and furniture, before purchasing it. In fact, according to Business Wire, 72% of Americans said they purchased items they hadn’t planned to buy because of augmented reality. The better and unique shopping experience with AR can also increase customer retention levels.
  • 3D virtual prototypes allow testing products: With virtual prototypes, companies can pretest products or services before the big launch. This saves a lot of money and prevents the risks/chances of product failure.
  • A better way to train employees: AR provides an interactive learning experience by superimposing digital information in the classroom via smart glasses or AR headsets. It can provide learners real-time remote assistance from qualified professionals. Businesses can convert text-heavy training manuals into interactive audio-visual displays. For instance, you can create virtual fire, smoke, earthquakes, and crowds to train people on dealing with hazardous situations without putting anyone in danger.

Typical features of augmented reality software

  • Real-world backdrop: Overlays images, text, and 3D objects against a real-world background.
  • Superimposed objects: Offers an augmented view of an object when using an AR device such as a headset or smart glasses.
  • Simulation: Imitates certain conditions or environments for training and educational purposes.
  • Drag-and-drop: Lets users select a virtual object by "grabbing" it, and then dragging it to another location.
  • Content creation: Lets common users—not just developers—create their own AR content and experiences for the audience.
  • Cross-device publishing: Allows users to deploy AR across multiple devices such as VR glasses and mobile devices.

Considerations when purchasing augmented reality software

  • Differentiate between AR and VR: As a buyer, shortlist your core requirements first, primarily whether you need augmented or virtual reality (VR). Or a single solution that supports both content types. AR and VR aren’t the same—while AR recreates 3D objects in the physical world, VR takes the user into a three-dimensional virtual world.
  • Support for required content: The solution should allow any user, not just a technically skilled one, to create content themselves and directly upload it to the platform. It should also let them edit the 3D models that they upload on the AR platform.
  • Integration with hardware devices and mobile platforms: The software should be compatible with the popular AR and VR headsets in the market (such as Oculus Rift, HTC Vive, Microsoft HoloLens, or Magic Leap) or smart glasses. It should also be able to integrate with Android and iOS devices.
  • AR to change customer buying behavior: In 2020, Gartner expects 100 million consumers to engage in an AR-enabled shopping experience. Many showrooms and fitting rooms across the globe already offer try-before-you-buy options. AR-based smart mirrors allow users to try different hairstyles, hair colors, and clothes. The mirrors use sensors, light-emitting diodes (LEDs), and liquid crystal display (LCD) to predict a customer’s age, gender, and other characteristics in order to offer recommendations.
  • IoT and AR process data in real time for faster decision-making: Multiple devices and sensors connected via the internet of things (IoT) generate tons of data that can be fed into the AR software. This live and interactive interface can benefit many industries, especially healthcare. For instance, it would enable surgeons to perform procedures by rendering live 3D reconstructions of a body part. At the same time, the AR software would be linked to multiple devices that capture the patient’s vital statistics.