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Real Estate CRM Software
Real Estate CRM software provides specialized customer relationship tools to realty companies. CRM features often include lead management and follow-up, automated email marketing, mobile tools, and sales force automation. Related categories include Customer Relationship Management software, Sales Force Automation software, Contact Management software, Real Estate Agency software, Marketing Automation software, Hospitality Property Management software, Lease Management software, Lead Management software, Real Estate Property Management software, Vacation Rental software, Rental Property Management software, and Mac CRM software. Read more Read less
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Sales Execution Platform built to help you sell faster. Prioritize leads & tasks, recommend actions, and help your team execute them.
Learn more about LeadSquared
LeadSquared’s Real estate CRM ensures you never miss a single enquiry, property visit & bookings. It is proven to eliminate lead leakage, increase agent productivity & impact key metrics like lead/site-visits ratio & lead/closed deals. Build long-lasting relationships with customers by timely engaging and establishing personal communication through automations. Captures all interactions with potential customers in one location.
Learn more about LeadSquared
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
The best CRM for real estate. Helps you with Clients, Sales, and Projects. It's great because it sits right inside Outlook.
Learn more about eWay-CRM
The best CRM Add-in for Outlook, also available as a web app and on iOS / Android.
It helps manage Customers, Sales, Projects, and Email Campaigns. With eWay-CRM, you can share your Outlook with your team, track communication history, plan follow-ups, automate company processes and thus, run your business efficiently.
The software is also highly customizable - it allows you to create user fields, design form layouts, customize workflows and user permissions.
Learn more about eWay-CRM
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.
Learn more about Freshsales
Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to— attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities.
Learn more about Freshsales
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Pipedrive is an easy to implement real estate CRM tool that helps you focus on the activities that drive deals to close.
Learn more about Pipedrive
Closing housing deals has never been easier thanks to Pipedrives powerful yet agile real estate CRM software. Keep everyone in your team focused on the activities that drive clients to purchase or rent, from property evaluations and showings, to communications strategies. Home sellers and property agents love Pipedrive for its versatility, intuitive design, and robust mobile CRM that keeps you updated on deals and activities while moving between properties.
Learn more about Pipedrive
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Use monday sales CRM to run all your real estate processes, simplify client management, track listings, automate workflows, and more.
Learn more about monday sales CRM
Use monday sales CRM to manage and organize all your real estate business processes, improve contact management, and maintain a healthy pipeline of leads. Easily communicate with clients, organize property evaluations and showings, track listing statuses, and keep all agents aligned. In addition, this customizable no-code software lets you automate workflows, maintain a centralized database, collaborate in real-time, integrate existing tools, and stay in sync also on the go via a mobile app.
Learn more about monday sales CRM
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Bigin helps small businesses move away from spreadsheets and get started with a CRM solution that is truly built for their needs.
Learn more about Bigin by Zoho CRM
Bigin comes with a ready-made template just for real estate making it easy for you to focus more on sales.
With the sheer motive to be simple, Bigin is packed with just the right features, with a user-friendly interface, at a pocket friendly price to fit your small business like a glove!
Bigin brings you everything you need—multiple pipelines, built-in telephony, workflow, a bunch of seamless integrations and a lot more, just to ensure you manage your customer relationships with ease.
Learn more about Bigin by Zoho CRM
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Small business software to manage leads, customer information, contact history and reminders, and emails.
Learn more about Less Annoying CRM
Over ten thousand real estate agents, agencies, brokers and other small businesses use Less Annoying CRM to manage their contacts, leads, notes, calendar, to-do's and more, all from one simple web app. Our product is founded on three core principles: simplicity, affordability, and outstanding customer service.
All users get an unlimited free 30-day trial to exhaustively test every aspect of the CRM, and customer service is always free by phone and email.
Learn more about Less Annoying CRM
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Drive growth with Sales Cloud 360, the best-in-class sales solution that drives rep productivity on the world's #1 CRM platform.
Sales Cloud 360 is a customizable CRM platform that grows with your team. Empower agents to provide faster response times through instant messaging and personalized auto responses. Help them maintain relationships with reminders and nonintrusive client emails. Get real-time customer information and activity in one place, plus insights with dashboards and reports. Connect to thousands of business apps to extend your CRM to every department.
Learn more about Salesforce Sales Cloud
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.
Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations
Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns
Learn more about Mailchimp
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Zoho CRM is an omnichannel, online software for real estate agencies to manage business processes, sales & marketing.
Zoho CRM enables real estate agents, developers, and brokerage firms to take control of their business processes. This omnichannel, cloud-based software solution is a centralized platform for sales process management, property management, and automation, and seamlessly integrates with 500+ third-party apps. Zoho CRM is mobile-friendly and allows users to access data and communicate with teams in real-time.
Learn more about Zoho CRM
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
HubSpot CRM has everything you need to organize, track, and build better relationships with leads and customers.
Whether you've got a small team of five or a sophisticated sales force of 500, HubSpot offers pricing and packaging options that grow with you. HubSpot customer relationship management (CRM) software is built for companies that want to spend less time logging data. It keeps all your contacts in one centralized, customizable database. And you can see everything about a lead in one place -- no more digging through inboxes to find information. Start using the free HubSpot CRM today.
Learn more about HubSpot CRM
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Airtable combines an intuitive spreadsheet interface with file attachments, kanban boards, calendars, and other powerful features.
Airtable is the all-in-one collaboration platform that combines the flexibility of a spreadsheet interface with rich features like file attachments, kanban card stacks, calendars, and reporting.
Learn more about Airtable
Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Nimble is the simple, smart CRM for Office 365 & G Suite that works for you -- everywhere you work.
Nimble is the simple, smart CRM for Office 365 & G Suite that works for you by automatically combining your contacts, communication histories, email inboxes, and calendar appointments with over 250+ SaaS business app contacts and social media connections (including Linkedin, Twitter, Facebook) into one unified team relationship manager.
Learn more about Nimble
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Intercom is an AI powered, automation-first, customer service platform that enables businesses to deliver fast support at scale.
Intercom is the only complete Customer Service solution that provides a seamless customer experience across automation and human support, delivering increased customer satisfaction while reducing costs. We're building a future where most customer conversations are successfully resolved without needing human support, freeing up the team to work on higher value customer conversations.
Learn more about Intercom
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Save time and reduce costs with innovations that reimagine your customer relationships.
Built on the world’s #1 CRM platform, Communications Cloud enables B2C, B2B, and wholesale communications service providers (CSPs) to move to a catalog-driven digital BSS. With purpose-built industry functionality and all the capabilities of Sales Cloud and Service Cloud, service providers of all sizes can quickly adapt to changing customer expectations, drive faster time to value, and unify every part of the organisation — from marketing to retail channels to customer care and operations.
Learn more about Salesforce Service Cloud
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
A powerful online CRM system to manage sales & marketing activities for your business. Integrated, highly configurable, easy to use.
Apptivo's online CRM system is a powerful tool to manage your sales, marketing, and much more. CRM sits at the core of Apptivo's integrated suite of business apps, providing a complete suite to tools to gain a 360 view of your customer. Our CRM includes lead management, an opportunity pipeline with intuitive dashboards, and flexible workflow tools including marketing automation. Everything is completely accessible from your Android or iOS device and integrated with Office365 & G Suite.
Learn more about Apptivo
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
EngageBay is a simple, affordable all-in-one marketing, sales and service CRM software to acquire, engage, nurture, close leads.
EngageBay is a simple, affordable, all-in-one marketing, sales and service CRM software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails, and automate your marketing funnel through marketing automation - all from one easy to use platform.
Learn more about EngageBay CRM
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Copper is the easy-to-use CRM that's designed for and recommended by Google. Want to be more organized and productive? Try it now.
Copper is specifically built for Google Workspace, so you can easily manage and market new listings, drive traffic to open houses, and nurture repeat clients right from your inbox, especially while you're on the go! Copper automagically logs all your emails and other interactions to the right contact for you. You can also see your sales and relationship essentials from email threads, to past interactions, to tasks... all in one place.
Learn more about Copper
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Wise Agent helps REALTORS® become more efficient, giving them the opportunity to save time and make more money with less stress.
Wise Agent is a very powerful all-in-one real estate CRM platform combining contact management, lead automation, transaction management and real estate marketing software. We've integrated with other leading real estate technology companies, giving real estate professionals the opportunity to run their entire business on one system. The result is Wise Agent helps REALTORS become more efficient, giving them the opportunity to save time and take on more business.
Learn more about Wise Agent
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Thryv is an all-in-one small business management software that helps you stay organised and get more out of your business.
Thryv is an all-in-one small business management software that helps you streamline your business so you can get back to the things you love. Small business owners communicate better, solve more business challenges and get more organised with Thryv.
Learn more about Thryv
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Easy to use CRM with optional marketing that helps you work smarter by managing and tracking your leads, customers and engagement.
Really Simple Systems CRM helps you work smarter by managing and tracking your sales leads and customers, letting you get on with growing your business. Designed for growing teams B2B, our CRM is super-easy to set up and simple to use - with exceptional customer service. There’s a customizable Sales CRM, plus options for Marketing and Service tools and external app integrations - everything is in one place, enabling great team collaboration and customer relationships that drive sales growth.
Learn more about Really Simple Systems CRM
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
ResMan is your top choice in multifamily real estate. Tailored, seamless solutions with open architecture simplify property management.
ResMan is the top choice in multifamily and affordable housing real estate. Our platform delivers tailored, seamless solutions for your specific needs. With open, scalable architecture and comprehensive features, ResMan simplifies property management. Benefit from dedicated support, easy implementation, and a user-friendly interface that boosts efficiency. Elevate your property management with ResMan, where innovation meets practicality for success in the competitive real estate landscape.
Learn more about ResMan
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
The Most Powerful Real Estate Platform to Put Your Business Growth On Autopilot.
Ranked #1 by 250K Brokers, Teams, and Agents.
Ranked #1 by more than 4k brokerages and 250K Agents, kvCORE is a the real estate CRM built for todays brokerages and agents looking to automate and grow their business.
With its 20+ channels to organically grow agent pipeline, kvCORE is purpose-built to drive more high-value conversations for agents and their clients than any other platform on the market today.
Save 35% on tech costs, enhance brand recognition, and guarantee agent success, then kvCORE is the solution for your business.
Learn more about kvCORE
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Five9 is a leading provider of cloud contact center software, empowering agents, enhancing CX, and exceeding expectations.
Five9 is a leading CCaaS platform that empowers your agents to engage with customers across their channel of choice, provides your managers with visibility into contact center performance, and brings overall agility to your business. Five9 brings the power of people and technology to enable you to drive CX success and deliver on your CX promise.
Our expertise goes beyond cloud contact center software - our passion is improving your customer experience.
Learn more about Five9
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
CRM for Mac & iOS. Keep track of communication in one place and close more deals. Grow your real estate business with Daylite!
CRM for Mac & iOS. Great for real estate brokerages and agents! Keep track of every conversation with buyers and sellers. Segment your contacts for targeted email campaigns and create personalized print mailers. Daylite works with Apple Mail, Apple Contacts, iCal, Reminders, and Siri. Plus it's flexible, easy to customize, and affordable. Grow your real estate business with Daylite!
Learn more about Daylite for Mac
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Quickbase is a no-code operational agility platform that enables organizations to improve operations through insights and automation.
Improve your team's accountability and productivity with a flexible real estate CRM that matches your complex sales process exactly. Track tasks, leads, and opportunities in real time. Built-in mobile forms and workflows keep everything moving, trigger-based actions make your team more productive, and automated reporting keeps your stakeholders in the know. Improve operations through real-time insights and automation with Quickbase's real estate management platform.
Learn more about Quickbase
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Rent Manager property management software is for companies with over 100+ units that manage all varieties of properties.
Rent Manager is award-winning property management software designed for 100 units or more and created for residential, commercial, and short-term-stay portfolios. The program’s fully customizable features include a double-entry accounting system, maintenance management/scheduling, marketing integration, mobile applications, more than 450 insightful reports, and an API that integrates with the best PropTech providers in the market.
Learn more about Rent Manager
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
vcita makes running your real estate business a breeze. Book, get payments and interact like the big ones!
Grow your client relationships with a powerful CRM app by vcita. Store, manage and label your leads, contacts and clients in one centralized online hub. Easily collaborate with your team, assigning clients, appointments and incoming requests to staff members. Get a birds-eye view of your clients' history, appointments, payments, invoices, documents and conversations and have all the information handy wherever you are and whenever you need it with a friendly mobile app.
Learn more about vcita
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Popl is the #1 digital business card platform for enterprise. Create, distribute, and manage digital business cards at scale.
Popl is the #1 digital business card platform for teams. Our platform is used by companies of all sizes to create, distribute, and manage digital business cards, creating brand consistency across your organization.
Popl integrates with 4,000+ apps, allowing admins to export leads to CRM, sync team members from HR platforms, automate data entry, create marketing flows, and more.
Contact us for a free demo to learn more.
Learn more about Popl
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Powerful REAL ESTATE tech designed to help generate leads, run your real estate business, & convert opportunities into closed deals.
REAL ESTATE ONLY. Better ROI isn't just a goal, it's inevitable with BoomTown. Generate new prospects, manage a growing database, and increase agent productivity. All from one central location. Head-to-head, BoomTown produces better results for real estate teams than any other provider. In fact, 2x more leads and 33% more commission income were the numbers for The Smits Team when they tested BoomTown against another CRM system for a full year. Learn more about the BoomTown difference.
Learn more about BoomTown
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Real estate CRM system that contains MLS data, lead management, follow-up prompts, compelling content, and drip campaigns
The new Top Producer X gives today's agents the tools they need to maintain relationships at every stage of the client life cycle. With integrated websites, texting, 'X' factor insights, and automated marketing we help agents use simple follow up tools to build lifelong relationships. Updates include search & save MLS properties, auto-update contacts, email tracking and calendar sync!
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Caspio is the world's leading NO-CODE platform for building online database applications without having to write code.
Caspio is the world's leading NO-CODE platform for building real estate CRM applications without coding. The all-in-one platform provides everything you need to digitally transform business operations and workflows. It includes an integrated cloud database, a visual application builder, enterprise-grade security, regulatory compliance, and scalable global infrastructure. See why Caspio is trusted by over 15,000 companies worldwide. Try it for FREE.
Learn more about Caspio
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
The #1 platform to codify & automate dynamic sales plays, facilitate coaching, & deliver insights at every stage of the revenue cycle.
Salesloft is the provider of the leading sales engagement platform that helps sellers and sales teams drive more revenue. The Modern Revenue Workspace by Salesloft is the one place for sellers to execute all of their digital selling tasks, communicate with buyers, understand what to do next, and get the coaching and insights they need to win. Thousands of the world’s most successful sales teams, like those at IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft. For more informati
Learn more about SalesLoft
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Get started on the #1 CRM with Salesforce Essentials, the all-in-one sales and service solution, for just $25 per user per month.
Salesforce Essentials makes it possible to build stronger customer relationships with a combined sales and support CRM for real estate that is easy to use, setup, and maintain. Essentials ensures that you spend less time in spreadsheets and more time selling by tracking your emails, calls and meetings to automatically keep customer records up-to-date without tedious data entry. Essentials also includes a ton of customer service productivity tools to help make every new customer a loyal one.
Learn more about Salesforce Essentials
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
The only choice for comprehensive sales enablement.
SalesRabbit's game-changing methodology is based on research they've done with sales pros and the top teams in the industry. It targets the main traction points of every successful organization: rep motivation, team efficiency, and sales mastery. The app is built to help your company make changes that enable peak performance at every door. Their dedicated CSMs and support staff work with you to implement these strategies, ensuring you get the results every door-to-door company hopes for.
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Drip is a customer-first automation platform that empowers online retailers to take ownership of each stage of their customer’s journey
Drip is the number one marketing automation platform for brand-focused marketers who want to meet their audience at each stage of their journey. Turn first-time visitors into subscribers with lead capture forms that are on-brand. Convert subscribers into customers and repeat buyers into brand evangelists with beautiful, hyper-segmented email campaigns that deliver the right message to the right person at the right time. Try for 14 days and see why community-driven brands are switching to Drip.
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Close is the all-in-one real estate CRM designed to help startups and small businesses turn leads into sales.
Close is a CRM designed to help real estate businesses turn leads into revenue. If you need to scale without overpaying for enterprise software, you've found the right sales tool. Close lets you email, call, and text your leads from one inbox.
Packed with productivity tools like custom workflows, Call Assistant, Predictive Dialer, cold email automation, and sales enablement tools, you'll reach more leads, follow up more often and grow revenue fast.
Learn more about Close
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Capsule is an easy-to-use CRM that helps businesses stay organized, know more about their customers & build better relationships.
The ideal CRM tool for companies with 10-1000 employees. Over 10,000 businesses across the globe use Capsule to better organize their customer facing and sales activities. Capsule is easy to use, yet powerful and customisable so you can adapt it to your business. It integrates with other popular apps such as Google G Suite, QuickBooks, MailChimp and Zapier for advanced sales automation. Starting from as little as $18 per user, you can get started in just a few minutes with our free trial.
Learn more about Capsule
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Your property management partner. All-in-one property management - allowing you to manage your rental properties from anywhere.
Affordable property management for long-term rentals. Hemlane is an all-in-one property management solution that helps you manage rentals anywhere in the US.
Streamline your property management with
- Best-in-class marketing tools
- Comprehensive tenant screening
- Automated rent collection and late fees
- 24/7 repair coordination
- End-to-end tenant placement
Learn more about Hemlane
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Kommo is the world's first messaging-powered CRM. It features sales pipeline, lead tracking, multichannel communication and more.
Ideal for real estate professionals, Kommo is the world's first messaging-powered CRM. Multi-channel communication lets you converse through messengers, emails and calls straight from the CRM. Every interaction with a customer becomes a personalized one-on-one dialogue. Plus managers love our powerful analytics, reporting and automation tools. It's perfect for keeping track of properties, deals and listings - while also keeping in touch with leads.
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
GreenRope helps manage your real estate business with integrated tools for email marketing, landing pages and web forms.
GreenRope is a platform that enables you to manage your real estate business with integrated tools for email marketing, landing pages and web forms. You can use automation to send personalized messages and reminders based on criteria and triggers, monitor and optimize your campaigns with real-time analytics and reporting. GreenRope offers tools for sales management, customer service, and operations. It’s a complete CRM that helps you manage your real estate business and increase your revenue.
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Groove is the first sales engagement platform to enable sales leaders to make sales strategy actionable.
Groove is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle.
Groove enables more than 75,000 users at ADP, Uber, iHeartMedia, Capital One, and other large enterprises to be more efficient and effective. Learn more: www.groove.co
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
IXACT Contact is an easy-to-use real estate CRM and marketing automation software for agents, brokers, and associations.
IXACT Contact is an easy-to-use real estate CRM that gives you all the tools you need to manage your contact information, keep in touch communications, active business, and online presence. All in a single, easy-to-use solution. With our unique marketing automation and content, IXACT Contact helps you become the real estate professional that past clients never forget and prospects choose to work with. Agents who use IXACT Contact see an average increase in their GCI of 55%.
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Teamgate CRM powers sales teams to unlock their potential, gaining efficiencies and in-depth ICP insights to close more deals, faster.
Teamgate is a user-friendly, easy to use, yet extremely powerful CRM for Sales and SaaS professionals, from startup to enterprise.
We pride ourselves on empowering Sales and Sales teams to increase their speed of execution across the entire sales cycle.
With an intuitive UI, essential integrations, and out of the box insights (such as performance tracking and forecasting); Teamgate’s all-in-one platform facilitates true ICP targeting, unlocking your true sales potential.
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Salesflare is an intelligent CRM for small and medium-sized B2B businesses, who want to sell more with less work.
Salesflare is an intelligent CRM for small and medium-sized B2B businesses, who want to sell more with less work.
Salesflare automatically fills out your address book and keeps track of all interactions with the people you're in contact with. It takes data from email, social media, company databases, phone, calendar and hands it to you in automated customer timelines that tell you everything you need to know.
You just have to write the emails, make the calls, and have the coffee.
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
The #1 Real Estate Tech Solution Powering Elite Teams |
CINC is a powerful real estate platform that keeps you engaged with your leads.
CINC is the #1 real estate tech solution powering elite teams. With relentless innovation and an unrivaled community, we provide top real estate teams with the technology and marketing they need to grow their business.
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
The Most Comprehensive Brokerage Platform
TotalBrokerage offers the real estate industry’s most comprehensive sales and management platform built to scale brokerage performance, from first contact to close. With feature-rich solutions, system integrations, and unparalleled client service, TotalBrokerage enables brokerages to gain a competitive edge, save valuable time and resources, and sell more homes faster.
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Think CRM's are too complicated? Think again. Meet the unbelievably simple client, lead and deal manager made just for REALTORS®.
Think CRM's are too complicated? Think again. Meet the unbelievably simple client, lead and deal manager made just for REALTORS®.
Whether you're a new agent or experienced and looking for a better way to organize and grow your business, this is the perfect tool for you! Set your income goals, organize your database, convert more clients and track leads and deals in one, super easy tool. Supercharge your real estate business with RealOffice360!
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Contactually helps you maintain and strengthen professional relationships.
Relationships are your most important asset. So the heart of Contactually is centralizing your contacts so you can extract the most value from those relationships. Spend just minutes per day to reach those that need the most attention with timely, targeted messages and work smart, by automating where appropriate, but always communicating in your voice. These actions leave agents free to do what they do best - build the kind of personal relationships that grow the business.
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Lime CRM is adapted to the real estate sector and helps manage tenants, rental objects, properties, cases and much more from one place.
Lime CRM is a visual and user-friendly CRM that provides real estate companies with a comprehensive view of their tenants, rental objects, properties and contacts.
Lime CRM gathers your work orders and cases in one shared, easy-to-use flow. You can publish vacant objects online directly from Lime CRM, and much more.
With a smart integration to your real estate system, Lime CRM gathers all the information you need to manage your customers and to nurture your relationships in the best way.
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Features
- Campaign Management
- Email Marketing
- Client/Property Matching
- Segmentation
- Referral Tracking
- Reporting/Analytics
- Lead Capture
- Workflow Management
- Lead Nurturing
- Contact Database
- Document Management
Real Estate CRM Software Buyers Guide
Table of Contents
What is real estate CRM software?
Real estate customer relationship management (CRM) software provides specialized customer relationship tools to realty companies of all sizes. Agents and agency managers can manage leads and contacts through all phases of the sales cycle. Agents and property managers can access application tools via mobile devices. Sales teams can automate the distribution of marketing materials and sales forecasts.
The benefits of real estate CRM software
- Contact and lead management: In addition to the standard contact fields common in most CRM apps, real estate CRM software also stores and compares information specific to the real estate market such as client budgets and preferred target neighborhoods. Dashboard and calendar functions remind agents when to reconnect with leads and clients so that valuable opportunities are never lost.
- Targeted listings: By keeping up-to-date information on potential clients, agents can automatically match new listings with client preferences. In doing so, the information you provide clients will better reflect their needs. Real-time listings and marketing materials can automatically be distributed to potential clients via email and other messaging platforms.
- Agency pipeline management: In addition to managing contact information for new sales opportunities, real estate CRM system allows agency managers to calculate closure success rates and timelines for past listings. This in turn provides an accurate tool for agencies to forecast projected sales based on deals currently in the pipeline.
Typical features of real estate CRM software
- Contact management: Enables users to store and search contact information by fields such as name, address, and telephone number. The software also stores market information for contacts such as housing budget and current mortgage information.
- Lead management: Tracks and manages sales leads through the entire sales process. Allows you to create reminders for when to contact potential clients at later dates.
- Dashboard: Provides an "at-a-glance" interface for monitoring the status of tracked sales opportunities. Gives sales managers a tool to monitor sales agent activity.
- Email marketing: Uses the contact database to generate commercial messages to specific target markets using email or other messaging platforms.
- Customer segmentation: Uses contact information across the entire database to identify market segments based on criteria such as income and location.
The real estate CRM software directory lets you filter by feature(s) to view only options that meet your business needs, which can help you narrow your software shortlist.
Considerations when purchasing real estate CRM software
- Market-specific vs. general CRM: Many CRM offerings are not designed for a specific vertical market. Although they provide customization via powerful configuration tools, smaller agencies may not have the IT staff or support to take advantage of this breadth of features. On the other hand, real estate CRM system packages are specifically designed for agencies for all sizes, but may lack the customization features of broader-scale CRM or project collaboration products.
- CRM vs. ERP: Many enterprise resource planning (ERP) packages offer CRM as a component of a more comprehensive enterprise solution. If you are looking for a solution that will integrate with other business functions - for example, accounting, human resources, and asset management - then a broader ERP solution may be a consideration.
- Platform dependency: Considering that many real estate sales are conducted in the field, it's important to understand the features and limitations of a real estate CRM's mobile component. Although most products available in today's market provide apps that work across all major mobile platforms (iOS, Android, and mobile web browsers), there may be functionality limitations for mobile versions.
Relevant real estate CRM software trends
- Real estate CRM software will increasingly depend on artificial intelligence (AI) and machine learning to forecast trends in real estate markets: You don't have to own real estate to be aware of (and affected by) the cyclical nature of real estate markets. The ability to forecast the timing of these cycles can make all the difference for investors. Many current real estate CRM system offerings uses sales cycle data to forecast an agency's projected income. Considering that 68% of small businesses will adopt AI in some respect over the next one to two years , it's likely that we will see real estate CRM programs that intelligently augment forecasts with real-time market data.
- The use of virtual reality (VR) in real estate will change the role of real estate agents: It is projected that the use of VR will contribute an additional $2.6 billion in revenue to the real estate market through 2025. Currently, many real estate websites only show listing photos and information when the potential client provides contact information. This data is then stored in a real estate CRM system and the lead is passed on to an agent to schedule a showing. However, being that showings will be increasingly conducted via VR, collecting contact information in a real estate CRM will become even more crucial for tracking potential clients.
