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Marketing planning solution that offers progress tracking, presentations creation, sales forecasting and budgeting capabilities.
Marketing planning solution that offers progress tracking, presentations creation, sales forecasting and budgeting capabilities.
Marketing planning solution that offers progress tracking, presentations creation, sales forecasting and budgeting capabilities.

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Send 2000+ personalized emails / day with Gmail. Track opens, responses, clicks... Send follow-up emails to increase your open-rate.
Mergo is the 1st email campaign tool built on the new generation of Google add-ons. Send personalized emails in bulk from Google Sheets, Docs or Gmail, and reach the primary email box of your recipients. Mergo also comes with a powerful tracking tool: track in real time opens, bounces, unsubscribes, clicks and responses. Mergo features include personalized email body and subjects, images and attachments, scheduled delivery, send as alias, Docs templating, and many more!
Mergo is the 1st email campaign tool built on the new generation of Google add-ons. Send personalized emails in bulk from Google Sheets, Docs or Gmail, and reach the primary email box of your...

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
EnFlyer is an email and SMS marketing platform that helps businesses send emails, text messages, and newsletters to customers.
Enflyer is an opt-in marketing platform that allows clients to send emails and text messages for their business to generate sales and grow their customer base. EnFlyer's services can be a great fit for all types of organizations...from the self-employed to non-profit and professional associations, to traditional businesses such as retail stores, restaurants, and fitness centers.
Enflyer is an opt-in marketing platform that allows clients to send emails and text messages for their business to generate sales and grow their customer base. EnFlyer's services can be a great fit...

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Email marketing solution that helps businesses send newsletters, manage client accounts and create autoresponders.
Email marketing solution that helps businesses send newsletters, manage client accounts and create autoresponders.
Email marketing solution that helps businesses send newsletters, manage client accounts and create autoresponders.

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
AnyBiz is a super smart marketing tool that brings the right people, information, and tools together to grow.
AnyBiz is a super smart marketing tool that brings the right people, information, and tools together to grow.
AnyBiz is a super smart marketing tool that brings the right people, information, and tools together to grow.

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
South Africa Local product
Everlytic

Everlytic

(0) South Africa Local product
Amplify your communication capacity and turbo-charge targeting with Everlytic; the all-in-one platform for data-charged, automated, mul
Everlytic is a digital communication platform that helps your business communicate personally, reliably, and automaticallyover email, SMS, and voice broadcasting – at scale. With Everlytic, communicating with your leads, clients, and employees is quick, easy, and targeted. The platform gives you the tools to create eye-catching, personalised, and screen-responsive email and SMS campaigns that can send automatically to as many (or as few) contacts as you want; building rich relationships throug
Everlytic is a digital communication platform that helps your business communicate personally, reliably, and automaticallyover email, SMS, and voice broadcasting – at scale. With Everlytic,...

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Empowering brands with centralized email compliance management systems.
Maximize Your Revenue Through Compliant Outbound Marketing! UnsubCentral is your all-in-one solution for compliant outbound marketing. Our cloud-based software seamlessly integrates into your systems to protect your brand's reputation with up-to-date opt-out data, reduce your lead acquisition costs with de-duped email lists, and align your marketing and sales teams. REQUEST A DEMO to see how our tailored solutions can help you get more out of your suppression lists!
Maximize Your Revenue Through Compliant Outbound Marketing! UnsubCentral is your all-in-one solution for compliant outbound marketing. Our cloud-based software seamlessly integrates into your...

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Email marketing solution that helps businesses create, schedule, track, and manage customizable campaigns on a unified interface.
Email marketing solution that helps businesses create, schedule, track, and manage customizable campaigns on a unified interface.
Email marketing solution that helps businesses create, schedule, track, and manage customizable campaigns on a unified interface.

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Vero Newsletters is an email marketing platform that allows companies to send a newsletter immediately with customer data.
Vero Newsletters is an email marketing platform that allows companies to send a newsletter immediately with customer data.
Vero Newsletters is an email marketing platform that allows companies to send a newsletter immediately with customer data.

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content
Email and Calendar Integration for Salesforce
Email and Calendar Integration for Salesforce
Email and Calendar Integration for Salesforce

Features

  • Auto-Responders
  • Reporting/Analytics
  • Event Triggered Actions
  • List Management
  • Subscriber Management
  • Template Management
  • AB Testing
  • Drip Campaigns
  • Dynamic Content

Email Marketing Software Buyers Guide

What is email marketing software?

Email marketing software automates email communication between a business and its prospects and customers. These systems manage mailing lists, monitor marketing campaign effectiveness, and increase email marketing efficiency. They can be used to strengthen brand recognition, announce new product launches, and promote services.

Email marketing tools help marketing teams:

  • Manage email templates
  • Create customer-focused newsletters
  • Send survey emails
  • Run promotional campaigns
  • Streamline customer relationship management efforts

The benefits of email marketing platforms

  • Message personalization: Email marketing software lets businesses customize messages for unique audiences based on their interests, location, purchase behavior, and more. Users can address each customer by name, personalize subject lines, include previously browsed products, reference membership milestones, and add loyalty/reward information.
  • Easily shareable: Marketing campaign subscribers can forward and share emails with their personal networks with a simple click, helping you extend your reach beyond your established audience. Most email marketing software lets users embed social media sharing buttons, extending your reach even further when subscribers use those sharing options.
  • Measurable return on investment (ROI): Through email marketing platforms, businesses can track the effectiveness of each campaign by analyzing KPIs such as click-through rate, open rate, bounce rate, unsubscribe rate, and conversion rate. This lets marketers make data-driven business decisions and create strategies for upcoming marketing campaigns.

Typical features of email marketing software

  • Contact database: Store information about email subscribers, leads, and customers in a centralized location. Some email marketing tools integrate with CRM software and/or other systems to automatically retrieve customer and lead data.
  • Mass email delivery: Send promotional and other marketing emails to a large group of recipients and ensure correct delivery.
  • Subscribe or unsubscribe: Give users subscribe and unsubscribe options for each email.
  • CAN-SPAM compliance: Ensure that emails don't contain misleading headers or deceptive subject lines, and do include your business' registered, physical address as well as a proper opt-out mechanism.
  • Mailing list management: Create email address lists and groups based on contact types. Users can send emails to the entire list or specific groups within a database, and export contact lists as CSV or XLSX files.
  • Template management: Customize built-in email templates with your company's logo/branding using a drag-and-drop editor. Users can select templates based on theme, layout, or campaign type.
  • Reporting and analytics: Track email campaign KPIs such as delivery rates, click-to-open rates, and unsubscribe rates in charts and graphs.

Considerations when purchasing email marketing software

  • Integration with CRM software: Businesses should consider integrating their email marketing tools with their existing CRM solution, and look for systems that offer this functionality. Integration eliminates the need for double entry of contacts and ensures that leads and customer data is consistent across all systems. Most CRM solutions contain information about customer preferences, which email marketing software can leverage to generate campaign mailing lists based on demographics, interests, or past purchases.
  • Mobile-optimized templates: A mobile-responsive email design ensures that customers can comfortably read your emails on small screens and navigate using appropriately sized buttons. When choosing an email marketing software, look for one that offers built-in mobile templates for your emails.
  • Email automation: Email marketing platforms with built-in email automation capabilities lets businesses automatically send email to individuals using a preset trigger. Automated emails can be sent to welcome new subscribers, collect product or service feedback, inform them of upcoming deadlines/expirations, and offer birthday/anniversary gifts. If your business uses bulk messaging campaigns built on templates, look for this automation functionality while purchasing an email marketing solution.
  • Voice technology will shape small and midsize business' (SMB's) email marketing strategy: With conversational user-interface technologies on the rise, customers are learning about the company behind a marketing email first, and then paying attention to the subject line. This makes it even more important for SMB marketers to build a strong and consistent brand image to encourage customers to read their email content.
  • Artificial intelligence (AI) and machine learning will help draft effective emails: Email marketers are using AI tools to enhance email performance by creating marketing content that is neither too spammy nor too promotional. Machine learning automatically generates personalized emails that facilitate an engaging business-customer relationship.