---
description: Compare SAS Customer Intelligence 360 vs Google Marketing Platform. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare SAS Customer Intelligence 360 vs Google Marketing Platform - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/30012/campaign-management/software) > [SAS Customer Intelligence 360 \<span\>vs\</span\> Google Marketing Platform](https://www.capterra.co.za/compare/78209/213341/sas-customer-intelligence-360/vs/google-marketing-platform)

# Compare SAS Customer Intelligence 360 vs Google Marketing Platform

Canonical: https://www.capterra.co.za/compare/78209/213341/sas-customer-intelligence-360/vs/google-marketing-platform

> Detailed comparison between SAS Customer Intelligence 360 and Google Marketing Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | SAS Customer Intelligence 360 | Google Marketing Platform |
| **Overall rating** | 4.9/5 | 4.5/5 |
| **Total Reviews** | 8 | 27 |
| **Starting Price** | US$8 000,00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation |

## Best for

### SAS Customer Intelligence 360

SAS Customer Intelligence 360 anticipates the needs of companies across all geographies, primarily serving chief marketing officers, digital transformation officers, and customers experience leaders.

### Google Marketing Platform

\-

## Key features

### SAS Customer Intelligence 360

- A/B Testing
- Ad Inventory Management
- Ad hoc Reporting
- Campaign Planning
- Channel Management
- Customer Profiles
- Customizable Dashboard
- Customizable Reports
- Dashboard
- Data Management
- KPI Monitoring
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Tag Management
- Visual Analytics

### Google Marketing Platform

- A/B Testing
- Ad Inventory Management
- Ad hoc Reporting
- Campaign Planning
- Channel Management
- Customer Profiles
- Customizable Dashboard
- Customizable Reports
- Dashboard
- Data Management
- KPI Monitoring
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Tag Management
- Visual Analytics

## Links

- [View SAS Customer Intelligence 360 Profile](https://www.capterra.co.za/software/78209/sas-customer-intelligence-360)
- [View Google Marketing Platform Profile](https://www.capterra.co.za/software/213341/google-marketing-platform)
- [View Original Comparison](https://www.capterra.co.za/compare/78209/213341/sas-customer-intelligence-360/vs/google-marketing-platform)

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