---
description: Compare DealerCenter vs Selly Automotive. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare DealerCenter vs Selly Automotive - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Car Dealer Software](/directory/20005/auto-dealer/software) > [DealerCenter \<span\>vs\</span\> Selly Automotive](https://www.capterra.co.za/compare/71935/152126/dealercenter/vs/selly-automotive)

# Compare DealerCenter vs Selly Automotive

Canonical: https://www.capterra.co.za/compare/71935/152126/dealercenter/vs/selly-automotive

> Detailed comparison between DealerCenter and Selly Automotive. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | DealerCenter | Selly Automotive |
| **Overall rating** | 4.9/5 | 4.7/5 |
| **Total Reviews** | 1479 | 74 |
| **Starting Price** | US$99,00 | US$140,00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Phone Support, Chat | Email/Help Desk, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### DealerCenter

DealerCenter is used by independent auto dealers, buy here pay here dealerships, franchise dealerships, used car dealers, and automotive sales professionals.

### Selly Automotive

We are priced affordably for even the smallest used car dealer. We serve BHPH, independent, small franchise, RV, Powersport, Motorcycle, and other dealer operations in the auto vertical.

## Key features

### DealerCenter

- Accounting
- Appointment Management
- Buy Here, Pay Here
- Client Management
- Contact Database
- Dashboard
- Document Management
- Financing Management
- For Automotive Dealerships
- Inventory Management
- Lead Capture
- Lead Management
- Payment Collection
- Reminders
- Reporting/Analytics
- Sales Floor Management
- Third-Party Integrations
- Used Car Dealer
- Website Integration

### Selly Automotive

- Appointment Management
- Buy Here, Pay Here
- Contact Database
- Document Management
- Email Management
- Financing Management
- For Automotive Dealerships
- Inventory Management
- Lead Management
- Payment Collection
- Reporting/Analytics
- Sales Floor Management
- Third-Party Integrations
- Used Car Dealer
- Website Integration

## Links

- [View DealerCenter Profile](https://www.capterra.co.za/software/71935/dealercenter)
- [View Selly Automotive Profile](https://www.capterra.co.za/software/152126/selly-automotive)
- [View Original Comparison](https://www.capterra.co.za/compare/71935/152126/dealercenter/vs/selly-automotive)

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