---
description: Compare iContact vs SmartMessage Marketing Platform. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare iContact vs SmartMessage Marketing Platform - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Email Tracking Software](/directory/31325/email-tracking/software) > [iContact \<span\>vs\</span\> SmartMessage Marketing Platform](https://www.capterra.co.za/compare/31513/155978/icontact/vs/smartmessage-marketing-platform)

# Compare iContact vs SmartMessage Marketing Platform

Canonical: https://www.capterra.co.za/compare/31513/155978/icontact/vs/smartmessage-marketing-platform

> Detailed comparison between iContact and SmartMessage Marketing Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | iContact | SmartMessage Marketing Platform |
| **Overall rating** | 4.5/5 | - |
| **Total Reviews** | 603 | 0 |
| **Starting Price** | US$14,00 | US$1,00 |
| **Free Trial** | - | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | FAQs/Forum, Knowledge Base, Phone Support, Chat | 24/7 (Live rep) |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Documentation |

## Best for

### iContact

iContact is perfect for small businesses, entrepreneurs, marketers, agencies, \&amp; high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us\!

### SmartMessage Marketing Platform

B2B and B2C firms who seek a centralized, efficient and easy to manage platform that utilizes the marketing activities across all channels. Campaign management and marketing automation redefined.

## Key features

### iContact

- A/B Testing
- API
- Campaign Analytics
- Campaign Management
- Channel Management
- Customizable CTAs
- Drag & Drop
- Drip Campaigns
- Email Marketing
- Email Monitoring
- Engagement Tracking
- Event Triggered Actions
- Lead Management
- Lead Qualification
- Marketing Automation
- Multi-Campaign
- ROI Tracking
- Segmentation
- Template Management
- Third-Party Integrations

### SmartMessage Marketing Platform

- A/B Testing
- API
- Campaign Analytics
- Campaign Management
- Customizable CTAs
- Drag & Drop
- Drip Campaigns
- Email Marketing
- Engagement Tracking
- Event Triggered Actions
- Lead Management
- Lead Qualification
- Marketing Automation
- Multi-Campaign
- ROI Tracking
- Segmentation
- Template Management
- Third-Party Integrations

## Links

- [View iContact Profile](https://www.capterra.co.za/software/31513/icontact)
- [View SmartMessage Marketing Platform Profile](https://www.capterra.co.za/software/155978/smartmessage-marketing-platform)
- [View Original Comparison](https://www.capterra.co.za/compare/31513/155978/icontact/vs/smartmessage-marketing-platform)

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