---
description: Compare Google Marketing Platform vs Master Metrics. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Google Marketing Platform vs Master Metrics - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/30012/campaign-management/software) > [Google Marketing Platform \<span\>vs\</span\> Master Metrics](https://www.capterra.co.za/compare/213341/1070051/google-marketing-platform/vs/Master-Metrics)

# Compare Google Marketing Platform vs Master Metrics

Canonical: https://www.capterra.co.za/compare/213341/1070051/google-marketing-platform/vs/Master-Metrics

> Detailed comparison between Google Marketing Platform and Master Metrics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Marketing Platform | Master Metrics |
| **Overall rating** | 4.5/5 | 4.9/5 |
| **Total Reviews** | 25 | 14 |
| **Starting Price** | - | US$30,00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### Google Marketing Platform

\-

### Master Metrics

Designed for all-size businesses, this data analysis solution helps agencies and marketing teams schedule data exports, automate marketing dashboards and set up budget and goal alerts in a few clicks.

## Key features

### Google Marketing Platform

- Ad hoc Reporting
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Customizable Dashboard
- Customizable Reports
- Dashboard
- Data Connectors
- For PPC Campaigns
- KPI Monitoring
- Performance Metrics
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Self Service Data Preparation
- Visual Analytics
- Website Analytics

### Master Metrics

- Ad hoc Reporting
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Customizable Dashboard
- Customizable Reports
- Dashboard
- Data Connectors
- For PPC Campaigns
- KPI Monitoring
- Performance Metrics
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Self Service Data Preparation
- Visual Analytics
- Website Analytics

## Links

- [View Google Marketing Platform Profile](https://www.capterra.co.za/software/213341/google-marketing-platform)
- [View Master Metrics Profile](https://www.capterra.co.za/software/1070051/Master-Metrics)
- [View Original Comparison](https://www.capterra.co.za/compare/213341/1070051/google-marketing-platform/vs/Master-Metrics)

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