---
description: Compare Guusto vs Joy. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Guusto vs Joy - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Guusto \<span\>vs\</span\> Joy](https://www.capterra.co.za/compare/186209/1095877/guusto/vs/Joy)

# Compare Guusto vs Joy

Canonical: https://www.capterra.co.za/compare/186209/1095877/guusto/vs/Joy

> Detailed comparison between Guusto and Joy. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Guusto | Joy |
| **Overall rating** | 4.9/5 | - |
| **Total Reviews** | 3744 | 0 |
| **Starting Price** | US$4,80 | US$29,00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Guusto

Guusto is used by HR leaders, operations managers, healthcare organizations, retail companies, hospitality businesses, manufacturing firms, and financial services.

### Joy

Ambitious Shopify brands from startup to enterprise, across DTC, retail, and subscription. Built for merchants who want flexible, ROI-driven loyalty instead of templated programs.

## Key features

### Guusto

- AI/Machine Learning
- API
- Awards Management
- Chat/Messaging
- Customizable Branding
- Customizable Reports
- Gamification
- Loyalty Cards
- Loyalty Program
- Manager-to-Employee Recognition
- Performance Metrics
- Recognition Tracking
- Referral Tracking
- Reminders
- Rewards Catalog
- Rewards Management
- Single Sign On
- Third-Party Integrations
- eCards

### Joy

- API
- Customizable Branding
- Gamification
- Loyalty Cards
- Loyalty Program
- Membership Management
- Performance Metrics
- Referral Tracking
- Rewards Management
- Third-Party Integrations

## Links

- [View Guusto Profile](https://www.capterra.co.za/software/186209/guusto)
- [View Joy Profile](https://www.capterra.co.za/software/1095877/Joy)
- [View Original Comparison](https://www.capterra.co.za/compare/186209/1095877/guusto/vs/Joy)

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