---
description: Compare Guusto vs RateUp. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Guusto vs RateUp - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Guusto \<span\>vs\</span\> RateUp](https://www.capterra.co.za/compare/186209/1078711/guusto/vs/RateUp)

# Compare Guusto vs RateUp

Canonical: https://www.capterra.co.za/compare/186209/1078711/guusto/vs/RateUp

> Detailed comparison between Guusto and RateUp. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Guusto | RateUp |
| **Overall rating** | 4.9/5 | - |
| **Total Reviews** | 3809 | 0 |
| **Starting Price** | US$4,80 | US$25,00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | FAQs/Forum |
| **Training** | Live Online, Webinars, Documentation, Videos | - |

## Best for

### Guusto

Guusto serves HR and operations leaders at frontline, deskless, and distributed organizations, including healthcare, retail, hospitality, manufacturing, construction, and financial services.

### RateUp

Engage Better. Grow Faster.

## Key features

### Guusto

- AI/Machine Learning
- API
- Activity Dashboard
- Awards Management
- Chat/Messaging
- Customer Activity Tracking
- Customer History
- Customer Profiles
- Customizable Reports
- Loyalty Cards
- Loyalty Program
- Manager-to-Employee Recognition
- Recognition Tracking
- Referral Tracking
- Reminders
- Reporting/Analytics
- Rewards Catalog
- Rewards Management
- Single Sign On
- eCards

### RateUp

- API
- Activity Dashboard
- Customer History
- Loyalty Program
- Reporting/Analytics
- Rewards Management

## Links

- [View Guusto Profile](https://www.capterra.co.za/software/186209/guusto)
- [View RateUp Profile](https://www.capterra.co.za/software/1078711/RateUp)
- [View Original Comparison](https://www.capterra.co.za/compare/186209/1078711/guusto/vs/RateUp)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Guusto vs RateUp - Capterra South Africa 2026","description":"Compare Guusto vs RateUp. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.","url":"https://www.capterra.co.za/compare/186209/1078711/guusto/vs/RateUp","about":[{"@id":"https://www.capterra.co.za/software/186209/guusto#software"},{"@id":"https://www.capterra.co.za/software/1078711/RateUp#software"}],"breadcrumb":{"@id":"https://www.capterra.co.za/compare/186209/1078711/guusto/vs/RateUp#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.za/compare/186209/1078711/guusto/vs/RateUp#webpage","isPartOf":{"@id":"https://www.capterra.co.za/#website"},"inLanguage":"en-ZA","publisher":{"@id":"https://www.capterra.co.za/#organization"}},{"name":"Guusto","description":"Guusto is an employee recognition and rewards solution built for organizations with frontline, deskless, and distributed workforces, the industries where most recognition tools fall flat.\n\nUnlike platforms built around email, Guusto reaches everyone, delivering recognition through SMS, push, QR codes, printed cards, or intranet without an app or contact details. If no contact details are on file, rewards route to a manager for in-person handoff.\n\nStart with any program and scale when you're ready, paying full price only for senders and far less for everyone else, with unclaimed rewards credited back. Guusto powers milestones and anniversaries, manager-led and peer-to-peer recognition, and performance and incentive awards in one place.\n\nAI recognition scores, manager insights, and automated milestones keep adoption high long after launch without adding admin work. Guusto integrates with 50+ HRIS platforms as well as Outlook and Teams, and it is backed by 5,000+ five-star reviews.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/896465cd-a082-4d7c-a014-fdf9d6739d6d.png","url":"https://www.capterra.co.za/software/186209/guusto","@type":"SoftwareApplication","@id":"https://www.capterra.co.za/software/186209/guusto#software","publisher":{"@id":"https://www.capterra.co.za/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":3809},"offers":{"price":"4.8","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"RateUp","description":"RateUp is a customer engagement platform that transforms WhatsApp into a strategic business channel. The system enables personalized conversations, automation, and actionable insights to strengthen customer relationships. The platform features an AI-powered chatbot that provides multilingual support around the clock, enhancing response capabilities. RateUp streamlines loyalty program management through WhatsApp, where customers can join programs, accumulate points, and make referrals. The platform includes WhatsApp marketing tools with a drag-and-drop builder for creating campaigns, promotions, and surveys. Data analytics functionality aggregates customer information to help optimize messaging timing and content. Additionally, RateUp offers dynamic QR codes that connect offline and online customer interactions. The platform serves as a comprehensive solution for businesses seeking to leverage WhatsApp for enhanced customer engagement and relationship building.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/25fb81a5-c0b8-4f87-9972-53168dbee6a9.webp","url":"https://www.capterra.co.za/software/1078711/RateUp","@type":"SoftwareApplication","@id":"https://www.capterra.co.za/software/1078711/RateUp#software","publisher":{"@id":"https://www.capterra.co.za/#organization"},"applicationCategory":"BusinessApplication","offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Loyalty Software","position":2,"item":"/directory/10031/customer-loyalty/software","@type":"ListItem"},{"name":"Guusto vs RateUp","position":3,"item":"https://www.capterra.co.za/compare/186209/1078711/guusto/vs/RateUp","@type":"ListItem"}],"@id":"https://www.capterra.co.za/compare/186209/1078711/guusto/vs/RateUp#breadcrumblist"}]}
</script>