---
description: Compare Google Analytics 360 vs Data Impact. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Google Analytics 360 vs Data Impact - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Data Impact](https://www.capterra.co.za/compare/177042/199593/google-analytics/vs/data-impact)

# Compare Google Analytics 360 vs Data Impact

Canonical: https://www.capterra.co.za/compare/177042/199593/google-analytics/vs/data-impact

> Detailed comparison between Google Analytics 360 and Data Impact. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Data Impact |
| **Overall rating** | 4.7/5 | 4.8/5 |
| **Total Reviews** | 8092 | 4 |
| **Starting Price** | - | €30 000,00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | - |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Data Impact

CPG brands&#10;Local/global level

## Key features

### Google Analytics 360

- API
- Ad hoc Reporting
- Analytics
- Campaign Tracking
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customizable Reports
- Dashboard
- Data Integration
- Intelligent Search
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Pageview Tracking
- Performance Metrics
- Real-Time Data
- Referral Tracking
- Site Search Tracking

### Data Impact

- API
- Campaign Tracking
- Conversion Tracking
- Customer Journey Mapping
- Dashboard
- Keyword Tracking
- Monitoring
- Pageview Tracking
- Performance Metrics
- Site Search Tracking

## Links

- [View Google Analytics 360 Profile](https://www.capterra.co.za/software/177042/google-analytics)
- [View Data Impact Profile](https://www.capterra.co.za/software/199593/data-impact)
- [View Original Comparison](https://www.capterra.co.za/compare/177042/199593/google-analytics/vs/data-impact)

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