---
description: Compare Google Analytics 360 vs Columns. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Google Analytics 360 vs Columns - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Columns](https://www.capterra.co.za/compare/177042/1030927/google-analytics/vs/columns)

# Compare Google Analytics 360 vs Columns

Canonical: https://www.capterra.co.za/compare/177042/1030927/google-analytics/vs/columns

> Detailed comparison between Google Analytics 360 and Columns. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Columns |
| **Overall rating** | 4.7/5 | 4.5/5 |
| **Total Reviews** | 8090 | 13 |
| **Starting Price** | - | - |
| **Free Trial** | No | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Columns

Target Market: Professionals in data analytics and BI, including:&#10;&#10;Data consultants \&amp; freelancers&#10;Data storytellers \&amp; scientists&#10;Data \&amp; business analysts&#10;SMB owners&#10;Media publishers

## Key features

### Google Analytics 360

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Collaboration Tools
- Customizable Dashboard
- Customizable Reports
- Dashboard
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Integration
- Data Management
- Data Visualization
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations

### Columns

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Collaboration Tools
- Customizable Dashboard
- Dashboard
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Management
- Data Visualization
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations

## Links

- [View Google Analytics 360 Profile](https://www.capterra.co.za/software/177042/google-analytics)
- [View Columns Profile](https://www.capterra.co.za/software/1030927/columns)
- [View Original Comparison](https://www.capterra.co.za/compare/177042/1030927/google-analytics/vs/columns)

-----

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