---
description: Compare Google Analytics 360 vs Google Tag Manager 360. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Google Analytics 360 vs Google Tag Manager 360 - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Google Tag Manager 360](https://www.capterra.co.za/compare/177042/1024564/google-analytics/vs/google-tag-manager)

# Compare Google Analytics 360 vs Google Tag Manager 360

Canonical: https://www.capterra.co.za/compare/177042/1024564/google-analytics/vs/google-tag-manager

> Detailed comparison between Google Analytics 360 and Google Tag Manager 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Google Tag Manager 360 |
| **Overall rating** | 4.7/5 | 4.8/5 |
| **Total Reviews** | 8089 | 28 |
| **Starting Price** | - | - |
| **Free Trial** | No | - |
| **Free Version** | Yes | - |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | - |
| **Training** | Webinars, Documentation, Videos | - |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Google Tag Manager 360

Large companies, enterprises

## Key features

### Google Analytics 360

- API
- Ad hoc Reporting
- Analytics
- Campaign Tracking
- Customer Database
- Customizable Reports
- Dashboard
- Data Integration
- Intelligent Search
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Site Search Tracking
- Visualization

### Google Tag Manager 360

- Campaign Tracking
- Dashboard
- Performance Metrics

## Links

- [View Google Analytics 360 Profile](https://www.capterra.co.za/software/177042/google-analytics)
- [View Google Tag Manager 360 Profile](https://www.capterra.co.za/software/1024564/google-tag-manager)
- [View Original Comparison](https://www.capterra.co.za/compare/177042/1024564/google-analytics/vs/google-tag-manager)

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