---
description: Compare HubSpot Marketing Hub vs Lusha. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare HubSpot Marketing Hub vs Lusha - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/30012/campaign-management/software) > [HubSpot Marketing Hub \<span\>vs\</span\> Lusha](https://www.capterra.co.za/compare/171840/198383/hubspot-marketing/vs/lusha)

# Compare HubSpot Marketing Hub vs Lusha

Canonical: https://www.capterra.co.za/compare/171840/198383/hubspot-marketing/vs/lusha

> Detailed comparison between HubSpot Marketing Hub and Lusha. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | HubSpot Marketing Hub | Lusha |
| **Overall rating** | 4.5/5 | 4.0/5 |
| **Total Reviews** | 6220 | 397 |
| **Starting Price** | US$15,00 | US$49,00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

### Lusha

Lusha is used by sales professionals, revenue teams, marketers, recruiters, business development directors, and outbound sales representatives.

## Key features

### HubSpot Marketing Hub

- API
- CRM
- Campaign Management
- Contact Database
- Customer Database
- Customer Segmentation
- Customization
- Dashboard
- Email Sequences
- Lead Capture
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Performance Metrics
- Predictive Analytics
- Reporting/Analytics
- Search/Filter
- Segmentation

### Lusha

- API
- CRM
- Campaign Management
- Contact Database
- Customer Database
- Customer Segmentation
- Customization
- Dashboard
- Email Sequences
- Lead Capture
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Performance Metrics
- Predictive Analytics
- Reporting/Analytics
- Search/Filter
- Segmentation

## Links

- [View HubSpot Marketing Hub Profile](https://www.capterra.co.za/software/171840/hubspot-marketing)
- [View Lusha Profile](https://www.capterra.co.za/software/198383/lusha)
- [View Original Comparison](https://www.capterra.co.za/compare/171840/198383/hubspot-marketing/vs/lusha)

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