---
description: Compare Branch Metrics vs Looker. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Branch Metrics vs Looker - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/31081/marketing-attribution/software) > [Branch Metrics \<span\>vs\</span\> Looker](https://www.capterra.co.za/compare/167545/169053/branch/vs/looker)

# Compare Branch Metrics vs Looker

Canonical: https://www.capterra.co.za/compare/167545/169053/branch/vs/looker

> Detailed comparison between Branch Metrics and Looker. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Branch Metrics | Looker |
| **Overall rating** | 4.1/5 | 4.5/5 |
| **Total Reviews** | 22 | 282 |
| **Starting Price** | - | US$2 000,00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Branch Metrics

Branch is the \#1 attribution solution in Shopping, Travel, Business, Medical, News, Lifestyle, Food \&amp; Drink and is used by more than 50% of the top 200 apps outside gaming.

### Looker

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

## Key features

### Branch Metrics

- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Campaign Management
- Conversion Tracking
- Dashboard
- Data Import/Export
- Data Visualization
- Keyword Tracking
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Trend Analysis
- Website Analytics

### Looker

- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Attribution Modeling
- Campaign Management
- Conversion Tracking
- Dashboard
- Data Import/Export
- Data Visualization
- Keyword Tracking
- Private Dashboards
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Regression Analysis
- Reporting/Analytics
- Search/Filter
- Trend Analysis
- Website Analytics

## Links

- [View Branch Metrics Profile](https://www.capterra.co.za/software/167545/branch)
- [View Looker Profile](https://www.capterra.co.za/software/169053/looker)
- [View Original Comparison](https://www.capterra.co.za/compare/167545/169053/branch/vs/looker)

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