---
description: Compare Hotjar vs Smartlook. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Hotjar vs Smartlook - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/30906/customer-engagement/software) > [Hotjar \<span\>vs\</span\> Smartlook](https://www.capterra.co.za/compare/163516/164713/hotjar/vs/smartlook)

# Compare Hotjar vs Smartlook

Canonical: https://www.capterra.co.za/compare/163516/164713/hotjar/vs/smartlook

> Detailed comparison between Hotjar and Smartlook. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Hotjar | Smartlook |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 539 | 136 |
| **Starting Price** | US$39,00 | US$55,00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Best for

### Hotjar

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

### Smartlook

SMBs, &#10;E-Commerce sites, &#10;B2B vendors, &#10;Web design agencies, &#10;UX, &#10;Marketers, &#10;CRO specialists

## Key features

### Hotjar

- API
- Activity Tracking
- Collaboration Tools
- Conversion Rate Optimization
- Customer Activity Tracking
- Dashboard
- Dynamic Content
- Element Analytics
- Engagement Tracking
- For Websites
- Heatmaps
- Interactive Reports
- Multi-Channel Data Collection
- Multiple Site Management
- Performance Metrics
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Visitor Tracking
- Visual Analytics

### Smartlook

- API
- Activity Tracking
- Collaboration Tools
- Conversion Rate Optimization
- Customer Activity Tracking
- Dashboard
- Dynamic Content
- Element Analytics
- Engagement Tracking
- For Websites
- Heatmaps
- Interactive Reports
- Multi-Channel Data Collection
- Multiple Site Management
- Performance Metrics
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Visitor Tracking
- Visual Analytics

## Links

- [View Hotjar Profile](https://www.capterra.co.za/software/163516/hotjar)
- [View Smartlook Profile](https://www.capterra.co.za/software/164713/smartlook)
- [View Original Comparison](https://www.capterra.co.za/compare/163516/164713/hotjar/vs/smartlook)

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