---
description: Compare IBM Cognos Analytics vs Google Analytics 360. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare IBM Cognos Analytics vs Google Analytics 360 - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Business Intelligence Tools](/directory/23/business-intelligence/software) > [IBM Cognos Analytics \<span\>vs\</span\> Google Analytics 360](https://www.capterra.co.za/compare/162441/177042/ibm-cognos-analytics/vs/google-analytics)

# Compare IBM Cognos Analytics vs Google Analytics 360

Canonical: https://www.capterra.co.za/compare/162441/177042/ibm-cognos-analytics/vs/google-analytics

> Detailed comparison between IBM Cognos Analytics and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | IBM Cognos Analytics | Google Analytics 360 |
| **Overall rating** | 4.2/5 | 4.7/5 |
| **Total Reviews** | 137 | 8089 |
| **Starting Price** | US$10,60 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | FAQs/Forum, Knowledge Base | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Webinars, Videos | Webinars, Documentation, Videos |

## Best for

### IBM Cognos Analytics

All enterprise organizations, from small to medium to large.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### IBM Cognos Analytics

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Collaboration Tools
- Customizable Dashboard
- Customizable Reports
- Dashboard
- Data Discovery
- Data Integration
- Interactive Reports
- KPI Monitoring
- Marketing Reports
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reporting/Analytics
- Search/Filter

### Google Analytics 360

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Collaboration Tools
- Customizable Dashboard
- Customizable Reports
- Dashboard
- Data Discovery
- Data Integration
- Interactive Reports
- KPI Monitoring
- Marketing Reports
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reporting/Analytics
- Search/Filter

## Links

- [View IBM Cognos Analytics Profile](https://www.capterra.co.za/software/162441/ibm-cognos-analytics)
- [View Google Analytics 360 Profile](https://www.capterra.co.za/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.co.za/compare/162441/177042/ibm-cognos-analytics/vs/google-analytics)

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