---
description: Compare AgencyAnalytics vs Google Analytics 360. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare AgencyAnalytics vs Google Analytics 360 - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Advertising Agency Software](/directory/30736/advertising-agency/software) > [AgencyAnalytics \<span\>vs\</span\> Google Analytics 360](https://www.capterra.co.za/compare/158746/177042/agency-analytics/vs/google-analytics)

# Compare AgencyAnalytics vs Google Analytics 360

Canonical: https://www.capterra.co.za/compare/158746/177042/agency-analytics/vs/google-analytics

> Detailed comparison between AgencyAnalytics and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | AgencyAnalytics | Google Analytics 360 |
| **Overall rating** | 4.8/5 | 4.7/5 |
| **Total Reviews** | 115 | 8089 |
| **Starting Price** | US$79,00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation | Webinars, Documentation, Videos |

## Best for

### AgencyAnalytics

Serving marketing agencies, media companies, brands, multi-location franchises, and freelance marketers across all industries.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### AgencyAnalytics

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Collaboration Tools
- Customizable Dashboard
- Customizable Reports
- Dashboard
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Reporting/Analytics
- Visualization

### Google Analytics 360

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Collaboration Tools
- Customizable Dashboard
- Customizable Reports
- Dashboard
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Reporting/Analytics
- Visualization

## Links

- [View AgencyAnalytics Profile](https://www.capterra.co.za/software/158746/agency-analytics)
- [View Google Analytics 360 Profile](https://www.capterra.co.za/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.co.za/compare/158746/177042/agency-analytics/vs/google-analytics)

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