---
description: Compare Lofty vs Contactually. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Lofty vs Contactually - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Real Estate CRM Software](/directory/30926/real-estate-crm/software) > [Lofty \<span\>vs\</span\> Contactually](https://www.capterra.co.za/compare/157457/158259/lofty/vs/contactually)

# Compare Lofty vs Contactually

Canonical: https://www.capterra.co.za/compare/157457/158259/lofty/vs/contactually

> Detailed comparison between Lofty and Contactually. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Lofty | Contactually |
| **Overall rating** | 3.9/5 | 4.3/5 |
| **Total Reviews** | 127 | 103 |
| **Starting Price** | - | US$69,00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Lofty

Real estate agents, teams, brokerages, developers, and property professionals seeking AI-driven marketing, CRM, lead generation, and IDX website tools.

### Contactually

1\. Real estate brokers and agents&#10;2. Anyone who manages a database of contacts who wants to remain top of mind with their clients

## Key features

### Lofty

- API
- Appointment Scheduling
- CRM
- Calendar Management
- Contact Database
- Dashboard
- Email Management
- Email Templates
- Lead Distribution
- Lead Management
- Marketing Automation
- Performance Metrics
- Reminders
- Reporting/Analytics
- Sales Pipeline Management
- Search/Filter
- Segmentation
- Task Management
- Template Management
- Workflow Management

### Contactually

- API
- Appointment Scheduling
- CRM
- Calendar Management
- Contact Database
- Dashboard
- Email Management
- Email Templates
- Lead Distribution
- Lead Management
- Marketing Automation
- Performance Metrics
- Reminders
- Reporting/Analytics
- Sales Pipeline Management
- Search/Filter
- Segmentation
- Task Management
- Template Management
- Workflow Management

## Links

- [View Lofty Profile](https://www.capterra.co.za/software/157457/lofty)
- [View Contactually Profile](https://www.capterra.co.za/software/158259/contactually)
- [View Original Comparison](https://www.capterra.co.za/compare/157457/158259/lofty/vs/contactually)

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