---
description: Compare Taboola vs Master Metrics. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Taboola vs Master Metrics - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Content Marketing Software](/directory/30796/content-marketing/software) > [Taboola \<span\>vs\</span\> Master Metrics](https://www.capterra.co.za/compare/156009/1070051/taboola/vs/Master-Metrics)

# Compare Taboola vs Master Metrics

Canonical: https://www.capterra.co.za/compare/156009/1070051/taboola/vs/Master-Metrics

> Detailed comparison between Taboola and Master Metrics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Taboola | Master Metrics |
| **Overall rating** | 4.5/5 | 4.9/5 |
| **Total Reviews** | 68 | 14 |
| **Starting Price** | - | US$30,00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Taboola

Digital properties, big brands, performance marketers, affiliate marketers, ecommerce marketers.

### Master Metrics

Designed for all-size businesses, this data analysis solution helps agencies and marketing teams schedule data exports, automate marketing dashboards and set up budget and goal alerts in a few clicks.

## Key features

### Taboola

- API
- Advertising Management
- Budget Management
- Campaign Analytics
- Campaign Management
- Channel Management
- Customizable Reports
- Customizable Templates
- Engagement Tracking
- Monitoring
- Performance Management
- ROI Tracking
- Real-Time Reporting
- Reporting & Statistics
- Web Traffic Reporting
- Website Analytics

### Master Metrics

- API
- Ad hoc Reporting
- Advertising Management
- Budget Management
- Campaign Analytics
- Campaign Management
- Customizable Reports
- Customizable Templates
- Data Source Connectors
- Engagement Tracking
- KPI Monitoring
- Performance Management
- ROI Tracking
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Web Traffic Reporting
- Website Analytics

## Links

- [View Taboola Profile](https://www.capterra.co.za/software/156009/taboola)
- [View Master Metrics Profile](https://www.capterra.co.za/software/1070051/Master-Metrics)
- [View Original Comparison](https://www.capterra.co.za/compare/156009/1070051/taboola/vs/Master-Metrics)

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