---
description: Compare Fullstory vs Smartlook. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Fullstory vs Smartlook - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Customer Journey Mapping Tools](/directory/31537/customer-journey-mapping-tools/software) > [Fullstory \<span\>vs\</span\> Smartlook](https://www.capterra.co.za/compare/153721/164713/fullstory/vs/smartlook)

# Compare Fullstory vs Smartlook

Canonical: https://www.capterra.co.za/compare/153721/164713/fullstory/vs/smartlook

> Detailed comparison between Fullstory and Smartlook. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Fullstory | Smartlook |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 67 | 136 |
| **Starting Price** | - | US$55,00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Best for

### Fullstory

Fullstory’s portfolio now offers behavioral data and AI agents for your customers, teams, and anywhere in your ecosystem.

### Smartlook

SMBs, &#10;E-Commerce sites, &#10;B2B vendors, &#10;Web design agencies, &#10;UX, &#10;Marketers, &#10;CRO specialists

## Key features

### Fullstory

- API
- Activity Tracking
- Application Management
- Conversion Rate Optimization
- Customer Activity Tracking
- Dashboard
- Dynamic Content
- Element Analytics
- Engagement Tracking
- For Websites
- Issue Management
- Keyword Tracking
- Performance Metrics
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Site Search Tracking
- Transaction Monitoring
- Visitor Tracking

### Smartlook

- API
- Activity Tracking
- Application Management
- Conversion Rate Optimization
- Customer Activity Tracking
- Dashboard
- Dynamic Content
- Element Analytics
- Engagement Tracking
- For Websites
- Issue Management
- Keyword Tracking
- Performance Metrics
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Site Search Tracking
- Transaction Monitoring
- Visitor Tracking

## Links

- [View Fullstory Profile](https://www.capterra.co.za/software/153721/fullstory)
- [View Smartlook Profile](https://www.capterra.co.za/software/164713/smartlook)
- [View Original Comparison](https://www.capterra.co.za/compare/153721/164713/fullstory/vs/smartlook)

-----

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