---
description: Compare Singular vs Smartlook. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
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title: Compare Singular vs Smartlook - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [ETL Tools](/directory/31099/etl/software) > [Singular \<span\>vs\</span\> Smartlook](https://www.capterra.co.za/compare/153688/164713/unified-marketing-platform/vs/smartlook)

# Compare Singular vs Smartlook

Canonical: https://www.capterra.co.za/compare/153688/164713/unified-marketing-platform/vs/smartlook

> Detailed comparison between Singular and Smartlook. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Singular | Smartlook |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 27 | 136 |
| **Starting Price** | US$795,00 | US$55,00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Best for

### Singular

Singular works with 50% of the top 100 grossing apps. We provide a comprehensive, holistic solution empowering marketers with complete visibility into the impact of their campaigns on business growth.

### Smartlook

SMBs, &#10;E-Commerce sites, &#10;B2B vendors, &#10;Web design agencies, &#10;UX, &#10;Marketers, &#10;CRO specialists

## Key features

### Singular

- API
- Activity Tracking
- Cohort Analysis
- Collaboration Tools
- Conversion Rate Optimization
- Customer Activity Tracking
- Dashboard
- Data Storage Management
- Engagement Tracking
- Keyword Tracking
- Multi-Channel Data Collection
- Performance Metrics
- Predictive Analytics
- Real-Time Monitoring
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Time on Site Tracking
- Visitor Tracking
- Visual Analytics

### Smartlook

- API
- Activity Tracking
- Cohort Analysis
- Collaboration Tools
- Conversion Rate Optimization
- Customer Activity Tracking
- Dashboard
- Data Storage Management
- Engagement Tracking
- Keyword Tracking
- Multi-Channel Data Collection
- Performance Metrics
- Predictive Analytics
- Real-Time Monitoring
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Time on Site Tracking
- Visitor Tracking
- Visual Analytics

## Links

- [View Singular Profile](https://www.capterra.co.za/software/153688/unified-marketing-platform)
- [View Smartlook Profile](https://www.capterra.co.za/software/164713/smartlook)
- [View Original Comparison](https://www.capterra.co.za/compare/153688/164713/unified-marketing-platform/vs/smartlook)

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