---
description: Compare Omnisend vs Lately. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Omnisend vs Lately - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Form Builder Software](/directory/33235/form-builder/software) > [Omnisend \<span\>vs\</span\> Lately](https://www.capterra.co.za/compare/153508/169764/omnisend/vs/lately)

# Compare Omnisend vs Lately

Canonical: https://www.capterra.co.za/compare/153508/169764/omnisend/vs/lately

> Detailed comparison between Omnisend and Lately. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Omnisend | Lately |
| **Overall rating** | 4.7/5 | 4.9/5 |
| **Total Reviews** | 836 | 7 |
| **Starting Price** | US$16,00 | - |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars |

## Best for

### Omnisend

Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers.

### Lately

Marketing Teams

## Key features

### Omnisend

- Behavior Analytics
- Campaign Management
- Channel Management
- Customizable CTAs
- Dashboard
- Data Integration
- Engagement Tracking
- Form Builder
- Generative AI
- Lead Management
- Monitoring
- Multi-Channel Campaigns
- Real-Time Data
- Reminders
- Scheduled Messaging
- Scheduling
- Social Marketing
- Visitor Tracking
- Web Forms
- Website Visitor Tracking

### Lately

- Campaign Management
- Dashboard
- Generative AI
- Multi-Channel Campaigns

## Links

- [View Omnisend Profile](https://www.capterra.co.za/software/153508/omnisend)
- [View Lately Profile](https://www.capterra.co.za/software/169764/lately)
- [View Original Comparison](https://www.capterra.co.za/compare/153508/169764/omnisend/vs/lately)

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