---
description: Compare CTM vs Branch Metrics. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare CTM vs Branch Metrics - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Speech Analytics Software](/directory/32258/speech-analytics/software) > [CTM \<span\>vs\</span\> Branch Metrics](https://www.capterra.co.za/compare/152004/167545/call-tracking-software/vs/branch)

# Compare CTM vs Branch Metrics

Canonical: https://www.capterra.co.za/compare/152004/167545/call-tracking-software/vs/branch

> Detailed comparison between CTM and Branch Metrics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | CTM | Branch Metrics |
| **Overall rating** | 4.6/5 | 4.1/5 |
| **Total Reviews** | 150 | 22 |
| **Starting Price** | US$79,00 | - |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation |

## Best for

### CTM

CTM is used by marketing agencies, digital marketers, sales teams, contact centers, and global organizations.

### Branch Metrics

Branch is the \#1 attribution solution in Shopping, Travel, Business, Medical, News, Lifestyle, Food \&amp; Drink and is used by more than 50% of the top 200 apps outside gaming.

## Key features

### CTM

- API
- Activity Dashboard
- Activity Tracking
- Campaign Analytics
- Campaign Management
- Computer Telephony Integration
- Conversion Tracking
- Dashboard
- Data Import/Export
- Keyword Tracking
- Multi-Campaign
- Natural Language Processing
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Social Media Integration
- Third-Party Integrations
- Visitor Tracking

### Branch Metrics

- API
- Activity Dashboard
- Activity Tracking
- Campaign Analytics
- Campaign Management
- Conversion Tracking
- Dashboard
- Data Import/Export
- Keyword Tracking
- Multi-Campaign
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Social Media Integration
- Third-Party Integrations
- Visitor Tracking

## Links

- [View CTM Profile](https://www.capterra.co.za/software/152004/call-tracking-software)
- [View Branch Metrics Profile](https://www.capterra.co.za/software/167545/branch)
- [View Original Comparison](https://www.capterra.co.za/compare/152004/167545/call-tracking-software/vs/branch)

-----

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