---
description: Compare Smartsupp vs BotPenguin. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Smartsupp vs BotPenguin - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Live Chat Software](/directory/30797/live-chat/software) > [Smartsupp \<span\>vs\</span\> BotPenguin](https://www.capterra.co.za/compare/136251/184813/smartsupp-live-chat/vs/botpenguin)

# Compare Smartsupp vs BotPenguin

Canonical: https://www.capterra.co.za/compare/136251/184813/smartsupp-live-chat/vs/botpenguin

> Detailed comparison between Smartsupp and BotPenguin. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Smartsupp | BotPenguin |
| **Overall rating** | 4.6/5 | 4.8/5 |
| **Total Reviews** | 343 | 6 |
| **Starting Price** | US$17,00 | US$0,00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Smartsupp

Smartsupp combines live chat, chatbots, and AI shopping assistant. Drive your online sales through well-managed conversations and turn your webshop visitors into loyal customers.

### BotPenguin

SMBs \&amp; mid-market companies across e-commerce, education, healthcare, real estate, SaaS \&amp; service verticals needing no-code, omnichannel AI chat and voice agents for lead gen, support \&amp; automation.

## Key features

### Smartsupp

- AI/Machine Learning
- API
- Activity Tracking
- Canned Responses
- Chat/Messaging
- Code-free Development
- Customer Database
- Customer Service Analytics
- For Sales/Marketing
- Lead Capture
- Lead Qualification
- Live Chat
- Multi-Channel Communication
- Natural Language Processing
- Real-Time Analytics
- Real-Time Reporting
- Social Media Integration
- Support Ticket Management
- Surveys & Feedback
- Transfers/Routing

### BotPenguin

- AI/Machine Learning
- API
- Activity Tracking
- Canned Responses
- Chat/Messaging
- Code-free Development
- Customer Database
- Customer Service Analytics
- For Sales/Marketing
- Lead Capture
- Lead Qualification
- Live Chat
- Multi-Channel Communication
- Natural Language Processing
- Real-Time Analytics
- Real-Time Reporting
- Social Media Integration
- Support Ticket Management
- Surveys & Feedback
- Transfers/Routing

## Links

- [View Smartsupp Profile](https://www.capterra.co.za/software/136251/smartsupp-live-chat)
- [View BotPenguin Profile](https://www.capterra.co.za/software/184813/botpenguin)
- [View Original Comparison](https://www.capterra.co.za/compare/136251/184813/smartsupp-live-chat/vs/botpenguin)

-----

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