---
description: Compare Pipedrive vs Attio. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Pipedrive vs Attio - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Pipedrive \<span\>vs\</span\> Attio](https://www.capterra.co.za/compare/132666/1001325/pipedrive/vs/attio)

# Compare Pipedrive vs Attio

Canonical: https://www.capterra.co.za/compare/132666/1001325/pipedrive/vs/attio

> Detailed comparison between Pipedrive and Attio. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Pipedrive | Attio |
| **Overall rating** | 4.5/5 | 3.8/5 |
| **Total Reviews** | 3042 | 8 |
| **Starting Price** | US$19,00 | US$69,00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Best for

### Pipedrive

Designed for sales teams in small and mid-sized businesses, the cloud-based sales tool helps teams stay organized.

### Attio

Startups, growing businesses, and large organizations.

## Key features

### Pipedrive

- API
- CRM
- Calendar Management
- Customizable Reports
- Document Storage
- Email Management
- Email Marketing
- Email Templates
- Lead Management
- Lead Nurturing
- Lead Qualification
- Marketing Automation
- Mobile Access
- Opportunity Management
- Referral Tracking
- Reminders
- Reporting/Analytics
- Sales Pipeline Management
- Task Management
- Workflow Management

### Attio

- API
- CRM
- Calendar Management
- Customizable Reports
- Document Storage
- Email Management
- Email Marketing
- Email Templates
- Lead Management
- Lead Nurturing
- Lead Qualification
- Marketing Automation
- Mobile Access
- Opportunity Management
- Referral Tracking
- Reminders
- Reporting/Analytics
- Sales Pipeline Management
- Task Management
- Workflow Management

## Links

- [View Pipedrive Profile](https://www.capterra.co.za/software/132666/pipedrive)
- [View Attio Profile](https://www.capterra.co.za/software/1001325/attio)
- [View Original Comparison](https://www.capterra.co.za/compare/132666/1001325/pipedrive/vs/attio)

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