---
description: Compare Zoho Analytics vs Google Analytics 360. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Zoho Analytics vs Google Analytics 360 - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Data Visualisation Tools](/directory/30696/data-visualization/software) > [Zoho Analytics \<span\>vs\</span\> Google Analytics 360](https://www.capterra.co.za/compare/129749/177042/zoho-analytics/vs/google-analytics)

# Compare Zoho Analytics vs Google Analytics 360

Canonical: https://www.capterra.co.za/compare/129749/177042/zoho-analytics/vs/google-analytics

> Detailed comparison between Zoho Analytics and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Zoho Analytics | Google Analytics 360 |
| **Overall rating** | 4.4/5 | 4.7/5 |
| **Total Reviews** | 360 | 8089 |
| **Starting Price** | US$30,00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### Zoho Analytics

CXOs, sales managers, analysts, consultants and anyone who have used / are using spreadsheets. And ISVs who are in need of a ready made, white label reporting solution.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### Zoho Analytics

- API
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Customizable Dashboard
- Customizable Reports
- Dashboard
- Data Capture and Transfer
- Data Discovery
- Data Integration
- Data Management
- Interactive Reports
- KPI Monitoring
- Marketing Reports
- Monitoring
- Performance Metrics
- Real-Time Analytics
- Real-Time Reporting
- Reporting/Analytics
- Search/Filter

### Google Analytics 360

- API
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Customizable Dashboard
- Customizable Reports
- Dashboard
- Data Capture and Transfer
- Data Discovery
- Data Integration
- Data Management
- Interactive Reports
- KPI Monitoring
- Marketing Reports
- Monitoring
- Performance Metrics
- Real-Time Analytics
- Real-Time Reporting
- Reporting/Analytics
- Search/Filter

## Links

- [View Zoho Analytics Profile](https://www.capterra.co.za/software/129749/zoho-analytics)
- [View Google Analytics 360 Profile](https://www.capterra.co.za/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.co.za/compare/129749/177042/zoho-analytics/vs/google-analytics)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Zoho Analytics vs Google Analytics 360 - Capterra South Africa 2026","description":"Compare Zoho Analytics vs Google Analytics 360. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.","url":"https://www.capterra.co.za/compare/129749/177042/zoho-analytics/vs/google-analytics","about":[{"@id":"https://www.capterra.co.za/software/129749/zoho-analytics#software"},{"@id":"https://www.capterra.co.za/software/177042/google-analytics#software"}],"breadcrumb":{"@id":"https://www.capterra.co.za/compare/129749/177042/zoho-analytics/vs/google-analytics#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.za/compare/129749/177042/zoho-analytics/vs/google-analytics#webpage","isPartOf":{"@id":"https://www.capterra.co.za/#website"},"inLanguage":"en-ZA","publisher":{"@id":"https://www.capterra.co.za/#organization"}},{"name":"Zoho Analytics","description":"Zoho Analytics is an agentic AI-powered self-service BI and analytics platform with transformative capabilities that helps organizations derive maximum value from their data assets. \n\nIt offers 500+ connectors to integrate data from various sources, along with data pipelines to connect, cleanse, and enrich data seamlessly. Integrate data from 500+ data sources, providing a unified view of business performance. With Ask Zia, powered by agentic AI, and Zia Insights, users can generate reports, uncover trends, and gain predictive analytics insights using natural language queries. Zoho Analytics leverages AI and ML to transform raw data into actionable intelligence that can be easily understood, shared, and acted upon. Its proven track record in delivering best-in-class analytics solutions at a minimal total cost of ownership (TCO) makes it an ideal choice for organizations looking to embed BI and analytics into their everyday workflows.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e8662821-9bd5-4245-8c0d-e69e6639624b.png","url":"https://www.capterra.co.za/software/129749/zoho-analytics","@type":"SoftwareApplication","@id":"https://www.capterra.co.za/software/129749/zoho-analytics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.za/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":360},"offers":{"price":"30","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Windows, Android, Platform ios, Platform ipad"},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3ad4e69e-1b98-487f-9a4d-48cc5ba35f6a.png","url":"https://www.capterra.co.za/software/177042/google-analytics","@type":"SoftwareApplication","@id":"https://www.capterra.co.za/software/177042/google-analytics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.za/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8089},"operatingSystem":"Cloud, Android"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Data Visualisation Tools","position":2,"item":"/directory/30696/data-visualization/software","@type":"ListItem"},{"name":"Zoho Analytics vs Google Analytics 360","position":3,"item":"https://www.capterra.co.za/compare/129749/177042/zoho-analytics/vs/google-analytics","@type":"ListItem"}],"@id":"https://www.capterra.co.za/compare/129749/177042/zoho-analytics/vs/google-analytics#breadcrumblist"}]}
</script>