---
description: Compare Mailchimp vs Groove. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Mailchimp vs Groove - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Sales Tracking Software](/directory/32744/sales-tracking/software) > [Mailchimp \<span\>vs\</span\> Groove](https://www.capterra.co.za/compare/110228/177789/mailchimp/vs/groove)

# Compare Mailchimp vs Groove

Canonical: https://www.capterra.co.za/compare/110228/177789/mailchimp/vs/groove

> Detailed comparison between Mailchimp and Groove. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | Groove |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 17572 | 146 |
| **Starting Price** | US$13,00 | US$50,00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Groove

Chief Sales Officer, SVP/RVP Sales, VP Sales, Chief Revenue Officer, Sales Director, Sales Manager, Sales Operations, Revenue Operations, Sales Enablement

## Key features

### Mailchimp

- API
- Activity Tracking
- Appointment Scheduling
- CRM
- Content Management
- Customer Database
- Customizable Reports
- Dashboard
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reminders
- Sales Pipeline Management
- Scheduling
- Workflow Management

### Groove

- API
- Activity Tracking
- Appointment Scheduling
- CRM
- Content Management
- Customer Database
- Customizable Reports
- Dashboard
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reminders
- Sales Pipeline Management
- Scheduling
- Workflow Management

## Links

- [View Mailchimp Profile](https://www.capterra.co.za/software/110228/mailchimp)
- [View Groove Profile](https://www.capterra.co.za/software/177789/groove)
- [View Original Comparison](https://www.capterra.co.za/compare/110228/177789/mailchimp/vs/groove)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Mailchimp vs Groove - Capterra South Africa 2026","description":"Compare Mailchimp vs Groove. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.","url":"https://www.capterra.co.za/compare/110228/177789/mailchimp/vs/groove","about":[{"@id":"https://www.capterra.co.za/software/110228/mailchimp#software"},{"@id":"https://www.capterra.co.za/software/177789/groove#software"}],"breadcrumb":{"@id":"https://www.capterra.co.za/compare/110228/177789/mailchimp/vs/groove#breadcrumblist"},"@id":"https://www.capterra.co.za/compare/110228/177789/mailchimp/vs/groove#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.za/#website"},"inLanguage":"en-ZA","publisher":{"@id":"https://www.capterra.co.za/#organization"}},{"name":"Mailchimp","description":"Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.\n\nClients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/86642428-d235-41ee-ae70-1a46afbbacb5.png","url":"https://www.capterra.co.za/software/110228/mailchimp","@id":"https://www.capterra.co.za/software/110228/mailchimp#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.za/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Groove","description":"Groove is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle. \n\nGroove enables more than 75,000 users at ADP, Uber, iHeartMedia, Capital One, and other large enterprises to be more efficient and effective. Learn more: www.groove.co","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9e7c2fee-c16d-416a-92c2-ce3c882cd90e.png","url":"https://www.capterra.co.za/software/177789/groove","@id":"https://www.capterra.co.za/software/177789/groove#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.za/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":146},"offers":{"price":"50","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Platform ios"},{"@id":"https://www.capterra.co.za/compare/110228/177789/mailchimp/vs/groove#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Sales Tracking Software","position":2,"item":"/directory/32744/sales-tracking/software","@type":"ListItem"},{"name":"Mailchimp vs Groove","position":3,"item":"https://www.capterra.co.za/compare/110228/177789/mailchimp/vs/groove","@type":"ListItem"}]}]}
</script>