---
description: Compare Act-On vs Mailchimp. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Act-On vs Mailchimp - Capterra South Africa 2026
---

Breadcrumb: [Home](/) > [Lead Generation Software](/directory/30963/lead-generation/software) > [Act-On \<span\>vs\</span\> Mailchimp](https://www.capterra.co.za/compare/103468/110228/act-on/vs/mailchimp)

# Compare Act-On vs Mailchimp

Canonical: https://www.capterra.co.za/compare/103468/110228/act-on/vs/mailchimp

> Detailed comparison between Act-On and Mailchimp. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Act-On | Mailchimp |
| **Overall rating** | 4.3/5 | 4.5/5 |
| **Total Reviews** | 258 | 17572 |
| **Starting Price** | US$900,00 | US$13,00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### Act-On

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

## Key features

### Act-On

- API
- Activity Tracking
- CRM
- Campaign Scheduling
- Channel Management
- Customizable CTAs
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Personalization
- Real-Time Data
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking

### Mailchimp

- API
- Activity Tracking
- CRM
- Campaign Scheduling
- Channel Management
- Customizable CTAs
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Personalization
- Real-Time Data
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking

## Links

- [View Act-On Profile](https://www.capterra.co.za/software/103468/act-on)
- [View Mailchimp Profile](https://www.capterra.co.za/software/110228/mailchimp)
- [View Original Comparison](https://www.capterra.co.za/compare/103468/110228/act-on/vs/mailchimp)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Act-On vs Mailchimp - Capterra South Africa 2026","description":"Compare Act-On vs Mailchimp. Learn more about each of the software’s price, features, and helpful software reviews for South African business users.","url":"https://www.capterra.co.za/compare/103468/110228/act-on/vs/mailchimp","about":[{"@id":"https://www.capterra.co.za/software/103468/act-on#software"},{"@id":"https://www.capterra.co.za/software/110228/mailchimp#software"}],"breadcrumb":{"@id":"https://www.capterra.co.za/compare/103468/110228/act-on/vs/mailchimp#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.za/compare/103468/110228/act-on/vs/mailchimp#webpage","isPartOf":{"@id":"https://www.capterra.co.za/#website"},"inLanguage":"en-ZA","publisher":{"@id":"https://www.capterra.co.za/#organization"}},{"name":"Act-On","description":"Act-On, the world's leading marketing automation platform, is built by marketers for marketers. We offer valuable digital solutions that empower marketers to automate their programs, improve efficiencies with fewer resources, and drive customer engagement beyond the lead at every stage of the customer lifecycle. Best of all, Act-On is easy to implement, easy to use, and supported by the absolute best and most reputable Customer Services team in the industry. \n\nIn short; Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6a3279ae-8c69-4979-bd55-e63c1605fecf.png","url":"https://www.capterra.co.za/software/103468/act-on","@type":"SoftwareApplication","@id":"https://www.capterra.co.za/software/103468/act-on#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.za/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":258},"offers":{"price":"900","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Mailchimp","description":"Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.\n\nClients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/86642428-d235-41ee-ae70-1a46afbbacb5.png","url":"https://www.capterra.co.za/software/110228/mailchimp","@type":"SoftwareApplication","@id":"https://www.capterra.co.za/software/110228/mailchimp#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.za/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Lead Generation Software","position":2,"item":"/directory/30963/lead-generation/software","@type":"ListItem"},{"name":"Act-On vs Mailchimp","position":3,"item":"https://www.capterra.co.za/compare/103468/110228/act-on/vs/mailchimp","@type":"ListItem"}],"@id":"https://www.capterra.co.za/compare/103468/110228/act-on/vs/mailchimp#breadcrumblist"}]}
</script>
